Senior Strategy & Connections Planning Executive

• May 2022 - Present

Strategic planning for 360 communication -Generating creative consumer insights by understanding consumer behaviors. -Creating target audience analyzes for brands for both digital and traditional media channels, such as digital, social media, TV, OOH, DOOH, OTT, OLV radio, cinema, and printed media. -Understanding sector researches, trend analysis, target audience data, consumer behavior specific to the target audiences determined by the brands. - Clients: Akbank, Sabancı Holding, Vestel, P&G, MARS (Royal Canin, Whiskas, Sheba, Kitekat), Teknosa, Cartier, Shell, Hasbro, Digiturk, Bayer Show less

Senior Strategy Executive

• Jan 2022 - May 2022

-Understands brand and communication objectives and draw the right and strategic communication plan, such as tone of voice, brand map, communication language. -Preparing a comprehensive competitive analysis by understanding the competitors of the brands we work with.-Creating target audience analyzes for brands for both digital and traditional media channels, such as digital, social media, TV, outdoor, radio, cinema, and printed media. -Understanding sector researches, academic articles, target audience data, consumer behavior specific to the target audiences determined by the brands. -Analyzing consumer behavior with social listening.-Creating insights by understanding consumer behavior. @Pladis, Ülker-To take part in daily performance marketing organizations for our e-commerce brand @istegelsin. To provide the necessary data for instant digital optimization. Optimizing and visualizing instant data. -Use of fluent English in presentations or in meetings/calls -Gathering, understanding and visualizing data for consumer trend presentations, articles, infographics. -Industries we work in: FMCG, textiles, beauty and personal care, health and wellness brands, online grocery, mall, bank, and detergent. -Tools we use: SimilarWeb, GlobalWebIndex, TGI, Gemius, Semrush, Ahrefs, Adex, Instar, Kantar, Google Analytics, Sociality, Adjust, Data Studio-Media channels we work with: Traditional Media (TV, Radio, Outdoor, Cinema, Printed Press), Digital Media, Social MediaClients: Pladis-Ülker (All brands), istegelsin, Şok, ipragaz, Albaraka, Porçöz, sahibinden.com, Golf, Superfresh, Uno, Remove, Derbi Show less

Media and Communication Strategist

• Oct 2019 - Jan 2022

Trainer (Work on Project Basis)

• Oct 2019 - Mar 2022

Facebook Digital Journalism Project- Project; Facebook is brought to life with the collaboration of Kadir Has University New Media Department and Habitat Association. The project, journalists, and journalism students in Turkey; it aims to support digital journalism, social media platforms, and storytelling. I work as an trainer in the project. Facebook Digital Journalism Project- Project; Facebook is brought to life with the collaboration of Kadir Has University New Media Department and Habitat Association. The project, journalists, and journalism students in Turkey; it aims to support digital journalism, social media platforms, and storytelling. I work as an trainer in the project.

Brand and Communication Strategist

• Oct 2019 - Sep 2021

Clients: Penti, Allianz Sigorta (Allianz Motto Müzik), Komili, Panda, Flo, Kinetix, Eczacıbaşı/Frosch, DHL Freight, CVK Park Bosphorus Hotel Istanbul, Ülker Fenerbahçe Şükrü Saraçoğlu Stadyumu, Marinturk, Clients: Penti, Allianz Sigorta (Allianz Motto Müzik), Komili, Panda, Flo, Kinetix, Eczacıbaşı/Frosch, DHL Freight, CVK Park Bosphorus Hotel Istanbul, Ülker Fenerbahçe Şükrü Saraçoğlu Stadyumu, Marinturk,

Editor

• Sep 2018 - Oct 2019

Clients: Quick Sigorta, Colins, Cigna Sigorta, Aras Kargo. Clients: Quick Sigorta, Colins, Cigna Sigorta, Aras Kargo.

Intern Reporter

• Jan 2018 - Dec 2018

In news research center In news research center

News Reporter

• Mar 2016 - Sep 2018

Prepearing storymap about culture and art events Making interviews with academiciand and also related to art and culture Creating content about social media, new media and culture Prepearing storymap about culture and art events Making interviews with academiciand and also related to art and culture Creating content about social media, new media and culture

Contributing Author

• Mar 2017 - Jun 2018

News Reporter

• 2016 - 2018

Freelance Editor - SEO Maneger

• Jun 2017 - Oct 2017

Working on SEO in wordpress Web Site for the global brand that known Yenirakiglobal.com and creating content for yenirakiglobal.com Working on SEO in wordpress Web Site for the global brand that known Yenirakiglobal.com and creating content for yenirakiglobal.com