Burcu Şahinbaş

Senior Twitter Client Partner at Genart Medya
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Contact Information
us****@****om
(386) 825-5501
Location
Sisli, Istanbul, Turkey, TR

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Experience

    • Türkiye
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Twitter Client Partner
      • Jan 2019 - Present

    • Twitter Client Partner
      • Feb 2018 - Jan 2019

    • Twitter Brand Strategy Manager
      • Jan 2017 - Feb 2018

      - Leading Brand Strategy Team for developing custom solutions and promoting various products of Twitter, Shazam and many other channels for top spending brands and developing new business strategies.- Working closely with all brands/agencies in Turkey to help them develop their digital strategies. (Promoted & Organic)- Working closely with the Global Brand Strategy Team in order to develop new strategies with providing new ad products, detailed data and global examples in order to increase budgets of top spending clients, increase number of new clients and always on spenders.- Working closely with the Research department in order to plan, execute and share industrial and general researches about Turkish users.- Industrial, market and competitor analysis through Crimson, Global Web Index and eMarketer upon the request of client, sales team and management team.- Educate the team about right presentations for brands.- Responsible for all marketing operations of Genart Medya.

    • Twitter Ads Account Executive
      • Feb 2015 - Jan 2017

      As Twitter Account Executive, my responsibilities involve;- Running Twitter's operations and reaching all brands/agencies in Turkey to help them develop their social media strategies in Twitter. (Promoted & Organic)- Building sustainable relationship with all clients. Serving as solution partner for the good of Brand's name and Campagins' performances.- Educate clients and the market about advertising on Twitter- Create sales presentations to demonstrate how Twitter’s advertising products can help businesses connect to consumers- Improving and optimising Twitter ad campaigns through regular insights and training.- Advising on budgets, managing campaign outcomes through real time optimisation and reviews with clients.- Writing brand reports and providing in-depth analysis into campaign performance.- Monitoring the effectiveness of campaigns.

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • Sep 2012 - Jan 2015

      - Managing and assisting to the management of the social media accounts of the following brands: Türkiye İş Bankası, Maximum, Maximiles, İş’te Üniversiteli, İş Sanat, İş Yatırım, İş Bankası Kültür Yayınları, Türkiye İş Bankası Müzesi, Anında Bankacılık, ABank, Trakya Cam, Skoda, Isuzu, Anadolu Grubu, Kuveyt Türk, Doping İnternet, Passolig, Efes Global- Organizing & managing digital media execution, creative and software teams within the agency.- Leading the user acquisition efforts – digital asset for social media, blogging, email marketing, e-commerce, PR, paid advertising, consumer feedback, and the user experience.- Developing new communication channels, identify and follow up latest trends, seek out new opportunities and apply them to managed brands’ general and digital communication strategy- Improving and following up the campaigns and digital projects as well as managing the communication with the brand.- Delegating tasks to team members including, online reputation management and online monitoring.- Creating crisis management plans for managed brands.- Managing, reporting and analysis of digital media campaigns- Managing the acccounts’ pursuits- Carrying out the offline activities (festivals, concerts)- Writing blog articles abuout new media.

    • Account Executive
      • Nov 2011 - Sep 2012

      - Managing and assisting to the management of the social media accounts of the following brands: TTNET, Tivibu, TTNET Müzik, KAZANMAKMAK, TTNET ProG, Playstore, Danino- Community & reputation management- Constructing a digital strategy- Reporting of managed brands’ and competitors’ social media campaigns, feeds, contents and insights (weekly / monthly)- Managing, reporting and analysis of social media campaigns.- Managing consumer feedback and the user experience- Copywriting the weekly contents of the CEO and Corporate Communication Director of TTNET.- Writing blog articles abuout new media.

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Human Resources Assistant
      • Jun 2011 - Nov 2011

    • Human Resources Intern
      • Jan 2010 - Jun 2011

    • Türkiye
    • Human Resources Services
    • 1 - 100 Employee
    • Human Resources Intern
      • Jul 2007 - Jun 2008

Education

  • Yıldız Teknik Üniversitesi
    Economics
    2004 - 2010
  • Private Bilfen High School
    1997 - 2004

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