Burcu Bayrakdar Erçalık

Chief Operating Officer at LVS R&D
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Istanbul, Turkey, TR
Languages
  • Spanish Elementary proficiency
  • German Limited working proficiency
  • English Full professional proficiency
  • Turkish Native or bilingual proficiency

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Bio

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Experience

    • Türkiye
    • Spectator Sports
    • 1 - 100 Employee
    • Chief Operating Officer
      • Jul 2020 - Present

    • Türkiye
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Apr 2016 - Present

    • Chief Digital Officer (CDO)
      • Nov 2015 - Present

      - Focuses on the combination of digital technologies with end-user experience that helps companies to be brand and customer-centric - Acts as a bridge between Chief Technology Officer (CTO) and the Marketing Team - Builds investor relations through business plans that merge state-of-the-art technology with contemporary digital audience - Has been involved in digital solutions (website, mobile application and CRM) for more than 10 clients in terms of rebranding and brand promotion… Show more - Focuses on the combination of digital technologies with end-user experience that helps companies to be brand and customer-centric - Acts as a bridge between Chief Technology Officer (CTO) and the Marketing Team - Builds investor relations through business plans that merge state-of-the-art technology with contemporary digital audience - Has been involved in digital solutions (website, mobile application and CRM) for more than 10 clients in terms of rebranding and brand promotion that count for more than $1m turnover

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Head of Business Management, CAO, Global Private Banking
      • Aug 2009 - Jun 2015

      • Established the Risk Management function of $2bn AUM business, a strong liquidity provider to the Bank • Manages Business Risk Control Activity&Reporting on local and global terms • Leads all Strategic, Risk Management and Regulatory projects on behalf of Private Bank for their implementation and alignment with the Global HSBC Standards • Coordinates all activities of Private Bank Desks with Legal, Compliance, Risk, Finance, Strategy, HR and other line of businesses, both on local… Show more • Established the Risk Management function of $2bn AUM business, a strong liquidity provider to the Bank • Manages Business Risk Control Activity&Reporting on local and global terms • Leads all Strategic, Risk Management and Regulatory projects on behalf of Private Bank for their implementation and alignment with the Global HSBC Standards • Coordinates all activities of Private Bank Desks with Legal, Compliance, Risk, Finance, Strategy, HR and other line of businesses, both on local and global scale • Monitors the financial performance of HSBC Private Bank Turkey • Led successful process reviews at HSBC Private Bank Switzerland

    • Credit Risk Manager
      • Jan 2009 - Aug 2009

      • Developed retail banking credit strategies based on the monitoring of the overall credit cycle in the Bank and the Market trends • Supported necessary enhancements for all systems and system parameters used in the credit cycle such as approval management, account management and automatic decision systems

    • Project Finance Manager
      • Apr 2007 - Jan 2009

      • Worked as part of the project finance appraisal team reporting to the Assistant General Manager • Conducted the final appraisal for more than 100 medium and long-term investment lending credit proposals • Worked closely with HSBC Turkey Global Banking Team to assess credit applications from HSBC Turkey’s global and local clients • Provided the transfer of resulting appraisal work to the Senior Credit Committee as well as Credit & Risk Department and coordinating the implementation

    • Banking
    • 1 - 100 Employee
    • Project Finance Supervisor
      • Apr 2005 - Apr 2007

      • Analyzed more than 30 projects in various sectors for loan considerations under the scope of project finance, loan syndications and/or long-term investment loans • Formed cash flow projections, prepared evaluation reports and gave presentations at credit committees • Worked on the execution of a non-completed sell-side M&A transaction on an exclusive mandate • Worked as an active project team member during the due diligence and data room process for the acquisition of Oyakbank by an… Show more • Analyzed more than 30 projects in various sectors for loan considerations under the scope of project finance, loan syndications and/or long-term investment loans • Formed cash flow projections, prepared evaluation reports and gave presentations at credit committees • Worked on the execution of a non-completed sell-side M&A transaction on an exclusive mandate • Worked as an active project team member during the due diligence and data room process for the acquisition of Oyakbank by an international foreign bank; actively coordinated project meetings Show less • Analyzed more than 30 projects in various sectors for loan considerations under the scope of project finance, loan syndications and/or long-term investment loans • Formed cash flow projections, prepared evaluation reports and gave presentations at credit committees • Worked on the execution of a non-completed sell-side M&A transaction on an exclusive mandate • Worked as an active project team member during the due diligence and data room process for the acquisition of Oyakbank by an… Show more • Analyzed more than 30 projects in various sectors for loan considerations under the scope of project finance, loan syndications and/or long-term investment loans • Formed cash flow projections, prepared evaluation reports and gave presentations at credit committees • Worked on the execution of a non-completed sell-side M&A transaction on an exclusive mandate • Worked as an active project team member during the due diligence and data room process for the acquisition of Oyakbank by an international foreign bank; actively coordinated project meetings Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Management Consultant
      • Oct 2004 - Apr 2005

      • Participated in three major projects: - Providing strategic guidance to the Turkish government for various EU access criteria - Providing sell-side advisory to a leading media company for possible acquisition by an international investor - Providing consultancy to a leading domestic poultry producer on supply-chain management • Participated in three major projects: - Providing strategic guidance to the Turkish government for various EU access criteria - Providing sell-side advisory to a leading media company for possible acquisition by an international investor - Providing consultancy to a leading domestic poultry producer on supply-chain management

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Junior Brand Manager
      • May 2003 - Sep 2003

      • Led a pilot brand management project on behalf of “Becel” Brand with an emphasis on Brand Financials; project outcome was approved by Unilever Netherlands to be applied in Western Europe and ranked 2nd among 170 projects approved by the Rotterdam School of Management • Led a pilot brand management project on behalf of “Becel” Brand with an emphasis on Brand Financials; project outcome was approved by Unilever Netherlands to be applied in Western Europe and ranked 2nd among 170 projects approved by the Rotterdam School of Management

    • Assistant Manager, In-House Consultant & Auditor
      • Sep 2000 - Sep 2002

      • Responsible for Corporate & Investment Banking Division, directly reporting to Country Control Head • Restructured bank wide processes as a member of Citibank M&A Taskforce, conducted strategic business unit reviews • Participated in various audits such as Treasury Marketing, Risk Management, Trade & Cash Management, Small to Medium Corporate Banking including Corporate and Retail Branches • Responsible for Corporate & Investment Banking Division, directly reporting to Country Control Head • Restructured bank wide processes as a member of Citibank M&A Taskforce, conducted strategic business unit reviews • Participated in various audits such as Treasury Marketing, Risk Management, Trade & Cash Management, Small to Medium Corporate Banking including Corporate and Retail Branches

Education

  • RSM Erasmus Universiteit
    MBA, MBA
    2002 - 2004
  • Boğaziçi University
    Undergraduate, Business Administration
    1996 - 2000
  • Kadıköy Maarif Koleji ve Anadolu Lisesi
    High School
    1989 - 1996

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