Burcu Bayrakdar Erçalık
Chief Operating Officer at LVS R&D- Claim this Profile
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Spanish Elementary proficiency
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German Limited working proficiency
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English Full professional proficiency
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Turkish Native or bilingual proficiency
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Bio
Experience
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LVS R&D
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Türkiye
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Spectator Sports
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1 - 100 Employee
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Chief Operating Officer
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Jul 2020 - Present
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Pineal Creative Technologies
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Türkiye
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2016 - Present
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Chief Digital Officer (CDO)
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Nov 2015 - Present
- Focuses on the combination of digital technologies with end-user experience that helps companies to be brand and customer-centric - Acts as a bridge between Chief Technology Officer (CTO) and the Marketing Team - Builds investor relations through business plans that merge state-of-the-art technology with contemporary digital audience - Has been involved in digital solutions (website, mobile application and CRM) for more than 10 clients in terms of rebranding and brand promotion… Show more - Focuses on the combination of digital technologies with end-user experience that helps companies to be brand and customer-centric - Acts as a bridge between Chief Technology Officer (CTO) and the Marketing Team - Builds investor relations through business plans that merge state-of-the-art technology with contemporary digital audience - Has been involved in digital solutions (website, mobile application and CRM) for more than 10 clients in terms of rebranding and brand promotion that count for more than $1m turnover
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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Head of Business Management, CAO, Global Private Banking
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Aug 2009 - Jun 2015
• Established the Risk Management function of $2bn AUM business, a strong liquidity provider to the Bank • Manages Business Risk Control Activity&Reporting on local and global terms • Leads all Strategic, Risk Management and Regulatory projects on behalf of Private Bank for their implementation and alignment with the Global HSBC Standards • Coordinates all activities of Private Bank Desks with Legal, Compliance, Risk, Finance, Strategy, HR and other line of businesses, both on local… Show more • Established the Risk Management function of $2bn AUM business, a strong liquidity provider to the Bank • Manages Business Risk Control Activity&Reporting on local and global terms • Leads all Strategic, Risk Management and Regulatory projects on behalf of Private Bank for their implementation and alignment with the Global HSBC Standards • Coordinates all activities of Private Bank Desks with Legal, Compliance, Risk, Finance, Strategy, HR and other line of businesses, both on local and global scale • Monitors the financial performance of HSBC Private Bank Turkey • Led successful process reviews at HSBC Private Bank Switzerland
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Credit Risk Manager
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Jan 2009 - Aug 2009
• Developed retail banking credit strategies based on the monitoring of the overall credit cycle in the Bank and the Market trends • Supported necessary enhancements for all systems and system parameters used in the credit cycle such as approval management, account management and automatic decision systems
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Project Finance Manager
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Apr 2007 - Jan 2009
• Worked as part of the project finance appraisal team reporting to the Assistant General Manager • Conducted the final appraisal for more than 100 medium and long-term investment lending credit proposals • Worked closely with HSBC Turkey Global Banking Team to assess credit applications from HSBC Turkey’s global and local clients • Provided the transfer of resulting appraisal work to the Senior Credit Committee as well as Credit & Risk Department and coordinating the implementation
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Oyak Bank
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Banking
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1 - 100 Employee
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Project Finance Supervisor
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Apr 2005 - Apr 2007
• Analyzed more than 30 projects in various sectors for loan considerations under the scope of project finance, loan syndications and/or long-term investment loans • Formed cash flow projections, prepared evaluation reports and gave presentations at credit committees • Worked on the execution of a non-completed sell-side M&A transaction on an exclusive mandate • Worked as an active project team member during the due diligence and data room process for the acquisition of Oyakbank by an… Show more • Analyzed more than 30 projects in various sectors for loan considerations under the scope of project finance, loan syndications and/or long-term investment loans • Formed cash flow projections, prepared evaluation reports and gave presentations at credit committees • Worked on the execution of a non-completed sell-side M&A transaction on an exclusive mandate • Worked as an active project team member during the due diligence and data room process for the acquisition of Oyakbank by an international foreign bank; actively coordinated project meetings Show less • Analyzed more than 30 projects in various sectors for loan considerations under the scope of project finance, loan syndications and/or long-term investment loans • Formed cash flow projections, prepared evaluation reports and gave presentations at credit committees • Worked on the execution of a non-completed sell-side M&A transaction on an exclusive mandate • Worked as an active project team member during the due diligence and data room process for the acquisition of Oyakbank by an… Show more • Analyzed more than 30 projects in various sectors for loan considerations under the scope of project finance, loan syndications and/or long-term investment loans • Formed cash flow projections, prepared evaluation reports and gave presentations at credit committees • Worked on the execution of a non-completed sell-side M&A transaction on an exclusive mandate • Worked as an active project team member during the due diligence and data room process for the acquisition of Oyakbank by an international foreign bank; actively coordinated project meetings Show less
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Booz Allen Hamilton
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Management Consultant
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Oct 2004 - Apr 2005
• Participated in three major projects: - Providing strategic guidance to the Turkish government for various EU access criteria - Providing sell-side advisory to a leading media company for possible acquisition by an international investor - Providing consultancy to a leading domestic poultry producer on supply-chain management • Participated in three major projects: - Providing strategic guidance to the Turkish government for various EU access criteria - Providing sell-side advisory to a leading media company for possible acquisition by an international investor - Providing consultancy to a leading domestic poultry producer on supply-chain management
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Junior Brand Manager
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May 2003 - Sep 2003
• Led a pilot brand management project on behalf of “Becel” Brand with an emphasis on Brand Financials; project outcome was approved by Unilever Netherlands to be applied in Western Europe and ranked 2nd among 170 projects approved by the Rotterdam School of Management • Led a pilot brand management project on behalf of “Becel” Brand with an emphasis on Brand Financials; project outcome was approved by Unilever Netherlands to be applied in Western Europe and ranked 2nd among 170 projects approved by the Rotterdam School of Management
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Assistant Manager, In-House Consultant & Auditor
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Sep 2000 - Sep 2002
• Responsible for Corporate & Investment Banking Division, directly reporting to Country Control Head • Restructured bank wide processes as a member of Citibank M&A Taskforce, conducted strategic business unit reviews • Participated in various audits such as Treasury Marketing, Risk Management, Trade & Cash Management, Small to Medium Corporate Banking including Corporate and Retail Branches • Responsible for Corporate & Investment Banking Division, directly reporting to Country Control Head • Restructured bank wide processes as a member of Citibank M&A Taskforce, conducted strategic business unit reviews • Participated in various audits such as Treasury Marketing, Risk Management, Trade & Cash Management, Small to Medium Corporate Banking including Corporate and Retail Branches
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Education
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RSM Erasmus Universiteit
MBA, MBA -
Boğaziçi University
Undergraduate, Business Administration -
Kadıköy Maarif Koleji ve Anadolu Lisesi
High School