Experience

MESS Turkish Employers' Association of Metal Industries

• Türkiye
• Non-profit Organizations
• 200 - 300 Employee

• CRM Manager

  • Dec 2021 - Present



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• eCommerce & CRM and Loyalty Manager

  • Aug 2016 - Dec 2021

  Leads eCommerce capability development across all strategic business units Leverage on eShopper insights to develop online strategies and ensures implementation of the top eRetailer plans that are aligned with overall business as well as eRetailer strategies Ensures achievement of agreed eRetailer (click&mortars as well as pure players) KPIs Developing and implementing unique, creative and innovative online concepts and design, strategies across all the interactive platforms to maximize brand presence and sell-out Develop & Design the campaigns with PMs to optimize e-commerce platform sales Govern the communication plan of the campaigns and coordinate the related communication departments for the best-performing results Responsible for mobile devices, accessories and consumer electronics sales campaigns run at shop.samsung.com & Samsung online shop in shops & eRetailers. Coordinate site content strategy and updates i.e. product pages, new and existing landing pages,product changes/updates/launches, Managing and coordinating the 3rd party UX & UI tools to affect sell out directly (Insıder, Hotjar, Criteo etc.) Collaboration with Key Account Managers regarding Co-op activites digital media plans Managing always on campaings' budget effectively with weekly existing campaign uptade to media agency Managing all aspects of data analytics and CRM campaigns : setup, measurement & Analysis Establishing benchmarks and yearly objectives for CRM campaigns based on historical data and campaign inputs (deployments, open rate, click rate, conversion funnel) Establishing target audiences, control groups, A/B testing of campaign audiences & creative Audience Profile & Demographic Analysis Market Trends & Opportunity Analysis Leveraging different dashboard for adhoc data requests via Tableau Inflows/Outflow (Retention and Switching Analysis and Strategies) Samsung Members App Management Loyalty Scoring & Trending Show less



QNB Finansbank

• Türkiye
• Banking
• 700 & Above Employee

• Marketing Intern

  • Jun 2016 - Aug 2016

  Preparing ATL/BTL campaigns and building communication and marketing strategies Preparing regular reports to follow up the products' profitability,channel effectiveness and marketing campaigns' responses. Preparing "Monthly Portfolio Report" for director, department manager and unit manager. Supporting and giving daily informations to branch managers regarding potential customers. Preparing ATL/BTL campaigns and building communication and marketing strategies Preparing regular reports to follow up the products' profitability,channel effectiveness and marketing campaigns' responses. Preparing "Monthly Portfolio Report" for director, department manager and unit manager. Supporting and giving daily informations to branch managers regarding potential customers.



Türkiye Petrolleri A.O.

• Türkiye
• Oil and Gas
• 700 & Above Employee

• Production Intern

  • Aug 2015 - Sep 2015



Garanti BBVA Emeklilik

• Türkiye
• Insurance
• 700 & Above Employee

• Marketing Intern

  • Aug 2015 - Aug 2015

  Assisting Customer Analytics and Segmentation section under marketing department in pursuit of daily tasks and lead of different projects Analyzing customer trends and profiles Analyzing the reports preparing by IPSOS to focus on consumer behavior. Following of oncoming events, activities and giving notifications to responsible managers about pre-planned agenda Preparing a project regarding customer loyalty to Marketing and Sales directors Assisting Customer Analytics and Segmentation section under marketing department in pursuit of daily tasks and lead of different projects Analyzing customer trends and profiles Analyzing the reports preparing by IPSOS to focus on consumer behavior. Following of oncoming events, activities and giving notifications to responsible managers about pre-planned agenda Preparing a project regarding customer loyalty to Marketing and Sales directors



Şişecam

• Türkiye
• Glass, Ceramics and Concrete Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Jun 2015 - Jul 2015

  Assisting Marketing Manager and Jr. Brand Manager in various marketing activities and current projects Preparation of weekly and monthly sales reports for Marketing Manager regularly Supporting Manager for Sisecam Marketing Reports Pursuit of Sisecam news published on print and digital media Assisting Marketing Manager and Jr. Brand Manager in various marketing activities and current projects Preparation of weekly and monthly sales reports for Marketing Manager regularly Supporting Manager for Sisecam Marketing Reports Pursuit of Sisecam news published on print and digital media



Türkiye Petrolleri A.O.

• Türkiye
• Oil and Gas
• 700 & Above Employee

• Production Intern

  • Aug 2014 - Sep 2014

  Assisting of Production Engineer and observation of different oil fields. Assisting of Production Engineer and observation of different oil fields.



Burger King

• United States
• Restaurants
• 700 & Above Employee

• Cashier

  • Jul 2012 - Aug 2012



Ramada Plaza Hotel

• Hospitality
• 100 - 200 Employee

• Hotel Management Intern

  • Jun 2012 - Aug 2012

  Meeting and assisting of new customer coming to Ramada Inn, Maine,USA Meeting and assisting of new customer coming to Ramada Inn, Maine,USA