Experience

Saro Lifecare Ltd

• Consumer Goods
• 1 - 100 Employee

• Business Development Lead (Modern Trade -B2B)

  • Jan 2023 - Present

  Effectively fooster positive and trusting client relationship between company and the business partners (B2B) resulting in 100% satisfaction rating.Contact potential clients through cold calls and emailsMeeting and exceeding sales targetsImproved profitability by growing customer base and upselling.Build long-term trusting relationships with clients and proactively seek new business opportunities in the market (B2B)Responsible for the overall planning, direction, coordination, execution, control and completion of assigned projectsCoordinate among internal teams to delegate and prioritize tasks and conduct status updates and check-ins with individual team members to ensure completion of tasksCustomize product solutions to increase customer satisfaction.Achievement: Oversaw the implementation of Sales & Marketing strategies across businesses, wholesale, retail, and supermarkets, resulting in 100% strategy implementation based on key performance indicators.Achieved 100% of target month on month over the last few months. Show less

• Head of Division | Trad. Trade Channel Lead (Sales-B2C Pan-Nig. FMCG |Home & Personal Care products)

  • Jan 2022 - Present

  • Achieve sales targets through the securing of new profitable contracts whilst building and managing pipeline, closing sales, achieving quarterly quotas and activity KPIs• Lead end-to-end sales cycles from lead generation to negotiation and strategic direction thorough to transition planning and final implementation Whilst developing strategy and supervising strategy execution and implementation.• Ensure that all processes and guidelines of the company are religiously adhered to and responsible for continuously seeking out ways of improving on all the processes and guidelines related to all the unit members.• Identify target acquisition areas using insight and strategic steer from internal teams whilst managing the company's brand • Supervise the team leads in the sales, production, brand category lead and trade marketing lead.• Build and manage relationships with multiple stakeholders both inside and outside of the business and form a close relationship with the operations teams.Achievements: Successfully planned, organized, and delivered Customers Forum programs on a yearly basis. • Designed and executed a 1-year optimization program for customers, resulting in increased revenue, new customer recruitment, and retention. Show less

• Trade Marketing Lead

  • Oct 2021 - Sep 2022

  • Implemented robust business development strategies that maximized revenue • Created integrated Trade (Channel) marketing programs utilizing local market insights and sales input to ensure relevance in key geographies, to maximize sell-through whilst facilitating and enhancing the Sales Team's efforts in driving incentive programs and ensuring successfully executed channel marketing activations• Recognised and capitalised on new business opportunities, increasing revenue by 40% YOY• Negotiated and closed new deals that boosted the market share of existing relationships by over 25%.• Proactively analysed competitor's activities by trade segment and shared this with relevant Market and Competitive Intelligence team, whilst evaluating trade activity and gaining insight to inform future activities. • Collaborated frequently with different departments within the organisation and multiplied third-party agencies whilst on-boarding and managing external vendors, including contract, budget, and KPIs set up related to Trade MarketingGather Market insights and information , analyze qualitative data, trends, strategies, and competition aiming at increasing competitiveness for better business decisions. Show less



Saro Lifecare Limited

• Lagos State, Nigeria

• Regional Sales Lead (South West & North)

  • Aug 2018 - Oct 2021

  • Successfully delivered Regional Business sales targets in alignment with business objectives with a collaborative relationship with the sales team and customers to maximise the growth potential of stores, markets, and trade partners within the region. • Effectively managed significant opportunity pipeline to guarantee success and regional growth, strategised sales for short and long-term objectives, and informed the management on regional competitive activities and overall marketplace to allow good management decisions for business profitability. • Independently prepared business manager report reflecting achieved revenue generated whilst providing sales team performance, analysing sales data, periodical forecasting, and review of assumptions. • Motivated and monitored sales team to manage efficient distribution networks for sales for a good record of product availability across the assigned territory in the region to enhance product accessibility of brand growth. • Successfully led a collaborative relationship with sales stakeholders as well as customers; managed trade investments for all segments and plan-o-grams for modern trade and retail initiatives for open market • Adeptly developed and executed end-to-end in-store plans for new product launches into the marketplace, including fixtures updates and roll-out, in-store training and asset delivery to retail partners. • Oversaw & led merchandising and field team efforts across all key regions, including unified in-store tool & KPIs tracker, whilst analysing in-store KPIs and in-store execution regularly, translating them into data-driven action plans that increased ROI by 10%. • Developed and implemented innovative route to market initiatives and ensured the territorial integrity of the key distributor and 100% visibility. • Anchored the introduction of the direct to retail route to market, leading to a dramatic increase in sales by 45%. Show less



Saro Homes and Gardens

• Lagos State, Nigeria

• Business Development Executive /Key Account Lead (Wholesale & Retail)

  • Mar 2016 - Oct 2018

  • Achieved profitable volume/market share target for the outlet by driving sales to wholesalers; initiated and developed a value-adding business relationship with key stakeholders to deliver sustainable business growth, which led to 86% topline achievement • Facilitated the innovation, development & implementation of the route to market initiatives. Ensure entrenchment of all crop protection brands such as herbicides, pesticides, insecticides, fertilisers & Agricultural equipment. • Oversaw territories to ensure 100% implementation of Sales & Marketing Strategies across Businesses, Wholesale, Retail, Supermarkets & Malls based on set Key Performance Indicators. Achievements: Recognized and capitalized on new business opportunities, achieving a 40% year-on-year revenue growth. • Negotiated and closed deals, increasing the market share of existing relationships by over 25%. Achievements: ed the introduction of the direct-to-retail route to market in the Lagos territory, which led to a dramatic increase in sales by 45% Show less



Saroafrica International Limited

• Lagos State, Nigeria

• HR Business Partner

  • Oct 2015 - Mar 2016

  • Supported the development and implementation of HR initiatives and systems by ensuring the line managers were updated with changes to any policies. • Actively involved in recruitment by preparing job descriptions, posting ads and managing the hiring process and also organised training, prepared payroll and monitored performance • Ensured that the performance measurement tool (Balance Score Card) was used to improve the productivity and performance of all associates • Planned, directed and coordinated the administrative functions of the company, such as employees' health (HMO) and safety procedures. Show less



Saro Agrosciences Limited

• Ibadan, Oyo State, Nigeria

• Marketing & Regulatory Officer

  • Jan 2015 - Sep 2015

  • Led implementation of the company's marketing strategy for different brand categories (herbicides, insecticides, pesticides, acaricides, fertilisers, seeds, equipment & implements) • Ensured seamless registration, renewal of crop protection product Licenses and handling of regulatory issues at the National Agency for Food and Drug Administration Control (NAFDAC) and other regulatory bodies • Reported and analysed Agri-business update, crop drivers report and market conditions to determine acreage allocations • Managed the company's marketing environment to create, capture, & sustain values, where the key focus is on delivering agreed volumes, values, market shares, & distribution objectives. Show less



Community Grammar School, Emure

• Owo, Ondo

• Farm Supervisor/ Agricultural Instructor

  • Nov 2013 - Nov 2014

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