Experience

ADCN | Club for Creativity

• Netherlands
• Professional Training and Coaching
• 1 - 100 Employee

• Jury Member Dutch Creativity Awards 2023

  • Apr 2023 - Present

  Selected as one of the Jury Members in Design (Branding) for the Dutch Creativity Awards 2023. The initiative by ADCN is here to unite the creative community and to reward creativity with prestigious prizes: the iconic ‘Lamps’ & ‘Spins’ across 8 disciplines and 60+ categories. dutchcreativityawards.nl Selected as one of the Jury Members in Design (Branding) for the Dutch Creativity Awards 2023. The initiative by ADCN is here to unite the creative community and to reward creativity with prestigious prizes: the iconic ‘Lamps’ & ‘Spins’ across 8 disciplines and 60+ categories. dutchcreativityawards.nl



Ode to A

• Netherlands
• Advertising Services

• Founder | Global Brand Director

  • Apr 2012 - Present

  Global Brand Agency | Ode to A is a vision, an attitude, an art, an agency. We believe branding is being. Female-driven, strategy-focused. Offices in Amsterdam, Mexico City, Accra (Ghana) | odetoa.com Currently on: rebranding Skins Cosmetics, visual language & execution Keune Haircosmetics (90 countries) Brands: Affligem, Aimforthemoon/ChivasVenture, Alpaca Loca, Asa Baako Festival (Ghana), de Bijenkorf, Brand Bier, By the Creek Festival, Cheap Tickets, Chin Chin Club, collective minds, Deliveroo, Desperados, Dopper, Elance Academy, Future Food Forum (Ghana), Gemeente Amsterdam, Ghana Food Movement (Ghana), GLAMOUR magazine, Greenpeace, Heineken, House of Alignment, House of Dash, JAN magazine, Keune Haircosmetics, Lidl, Lil’ Amsterdam/NS, creatieve stadsoase Lofi, Marie Jo, Max Zara Sterck, Nike, Oude Hollandse Waterlinie, Travelteq, Salsa Shop, Sendcloud, Sissy-Boy, Skins Cosmetics, Stories Collective, STRAF_WERK, Studio Rens, Studio She Moves, Uber Eats, Van Morgen, Vitaminstore, Vrij Nederland, War Child, Wrangler, Yinger Cosmetics & several startups (pre-launch phase). From May 2020, we have changed the name to Ode to A Show less



Salsa Shop

• Netherlands
• Restaurants
• 1 - 100 Employee

• Freelance Creative Director

  • Nov 2018 - Dec 2019

  As a Creative Director, I am involved in the entire rebranding process including implementation. My responsibility implies rebuilding the brand Salsa Shop from A-Z including Marketing. The Mexican food chain was founded in 2014. After 5 years, with 10 Shops and big ambitions, building a strong & solid brand was needed as well as putting it into the market. This A-Z rebranding & Marketing process entails: Branding // Discovering the market // Defining brand strategy // Defining tone of voice, pay off, descriptor, brand story // Designing visual identity // Delivering brand templates Marketing // Determining Marketing strategy, Content strategy, PR strategy // Developing Marketing plan & campaign Marketing plans // Managing Marketing budget & campaign Marketing budgets // Developing campaigns & concepts // Creating content for all channels // Promoting content via advertising, SEM, etc. Show less



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Freelance Online Project Manager & Copywriter

  • Jan 2019 - Jul 2019

  Heineken // Responsible for the online communications of Heineken Afterwork, Prework, Extra Green // Project management // Trainings on brand identity, visual identity, tone of voice Heineken Project management // Responsible for the online content, planning & timings // Process optimization // Developing online briefing documents // Planning media calendar: integration of Desperados & Brand Bier Marketing & social calendars // Guarding the brands: aligning the content and copywriting with the brand identities and tone of voice // Online advertising // Managing the online team: Graphic designer, Copywriter & social team Copywriting // All online communication // For all channels: Facebook, Chatbot Facebook Messenger, Instagram, LinkedIn, newsletter // In the tone of voice of the different brands Desperados, Brand Bier // Involved in the pre-launch phases of Desperados’ new concept Desperados Party Club Quiz and Brand Bier’s new concept Brand Fest Show less



pup creative agency

• Netherlands
• Artists and Writers
• 1 - 100 Employee

• Freelance Creative

  • Jul 2017 - Dec 2017

  // Brand Strategy // Creative Direction // Marketing & Communications // Concept Development // Social Media // Copywriting Clients: Vrij Nederland, Marie Jo, Affligem, Van Morgen, Travelteq, Soof, Yinger, Lil' Amsterdam // Brand Strategy // Creative Direction // Marketing & Communications // Concept Development // Social Media // Copywriting Clients: Vrij Nederland, Marie Jo, Affligem, Van Morgen, Travelteq, Soof, Yinger, Lil' Amsterdam



America Today

• Netherlands
• Apparel & Fashion
• 100 - 200 Employee

• Brand Marketeer

  • Mar 2016 - Apr 2017

  My core responsibility as a Brand Marketeer entails to strengthen and guard the 'America Today' brand in Europe, both internally and externally within our target groups. My role consists of developing a Marketing strategy, translating it into a Marketing plan, into a Marketing calendar and eventually into Marketing campaigns and activities. Hereby, connecting different departments in line with omnichannel Marketing and not loosing track of the Marketing budget. My tasks imply branding campaigns, brand guide, events, sponsoring, Media, (Paid) Social Media, Copywriting, Inluencer Marketing, Public Relations (PR), Corporate Social Responsibility (CSR), Joint Promotions & partnerships - such as 'de Bijenkorf', Wrangler, Lee, Eastpak, Chupa Chups, War Child, JAN, Glamour, bloggers and many more. Some Brand & Marketing campaigns: 70 Years of Wrangler, Chupa Chups Prank My Room, War Child Kidsclub, B-Bike Summer Tour. Show less



Coupe du Compress

• Co-owner

  • Apr 2012 - Nov 2016

  Coupe du Compress is a performance act, creating extreme hairdos at public (fashion) events by merely using air from an air compressor that turns every hair type into an extreme look. Together with two business partners we lead the company and managed our Coupe Crew of fifteen girls. Responsible for Branding, Sales, Events, Project Management, Copywriting, maintenance of the database, Financial Administration and Recruitment. Partners & Projects in the Netherlands, Belgium and Ireland: A Day at the Park, Buitenspelen, De Efteling, Free Your Mind, It's Fashion Weekend, Kinderboekenweek, Magneet Festival, Mundial, Museumnacht, Mysteryland, De Nederlandse Kappersakademie, Nike, Open Air, Paaspop, De Parade, Pinkpop, Shoeless, Strafwerk, Textielmuseum, and many more. Show less



bloomon

• Netherlands
• Software Development
• 1 - 100 Employee

• CRM Employee

  • Nov 2015 - Feb 2016

  Responsible for Customer Relations in the Netherlands and Belgium. Responsible for Customer Relations in the Netherlands and Belgium.



Pop Fruits

• Netherlands
• Manufacturing

• Brand Ambassador

  • May 2015 - Oct 2015

  Pop Fruits is a Swedish-Dutch food startup. All the way from Vietnam to the Netherlands, we present our fresh frozen fruits on a stick. 100% natural, 100% pineapple or mango. The only thing we have added: the stick. After a successful launch in Sweden, the Netherlands followed. POP fruits are available at various festivals and shops. popfruits.nl Pop Fruits is a Swedish-Dutch food startup. All the way from Vietnam to the Netherlands, we present our fresh frozen fruits on a stick. 100% natural, 100% pineapple or mango. The only thing we have added: the stick. After a successful launch in Sweden, the Netherlands followed. POP fruits are available at various festivals and shops. popfruits.nl



JackTV.nl

• Online Audio and Video Media

• Sales & Brand Manager

  • Mar 2015 - Oct 2015

  Jack TV is an online advertising company that produces online branded video content. My core responsibility covers establishing and the execution of the Sales & Brand departments. Sales activities: leading the Sales team and closing partnerships with: FOX International, RTL and international broadcaster Illuminata. Brand activities: development of brand identity, copywriting, Social Media, and PR. Extra activities: defining the company’s strategy and organization structure, key contact between Production and Sales teams, video production, format creation, Recruitment, and Project Management. Show less



Lisa Anne Stuyfzand

• Amsterdam

• Fashion Styling Assistant

  • Mar 2015 - Oct 2015

  Assisting Fashion Stylist Lisa Anne Stuyfzand. Clients: ELLE Netherlands, Glamcult, Prestage, CAKE, Fucking Young!, Stories Collective, Volkskrant Magazine, De Bijenkorf, Levi's, Replay, Fashonology, Mission Blue, SMAAK, Sacha, HEMA, Hunkemoller, Steps, Hub Foodwear, Aimwear, Transmission, Superstar. www.lisaannestuyfzand.com Assisting Fashion Stylist Lisa Anne Stuyfzand. Clients: ELLE Netherlands, Glamcult, Prestage, CAKE, Fucking Young!, Stories Collective, Volkskrant Magazine, De Bijenkorf, Levi's, Replay, Fashonology, Mission Blue, SMAAK, Sacha, HEMA, Hunkemoller, Steps, Hub Foodwear, Aimwear, Transmission, Superstar. www.lisaannestuyfzand.com



MS Mode

• Netherlands
• Retail
• 400 - 500 Employee

• Buying Intern

  • Dec 2014 - Mar 2015

  Short internship at the Buying Department on the following business groups: ’Knitwear’, ‘Blouses’ and ‘Dresses’. MS Mode is an international fashion company specialized in ladies fashion. With more than 440 stores and over 3000 employees, MS Mode is represented in the Netherlands, Belgium, Luxembourg, Germany, France and Spain. MS Mode is part of the larger Excellent Retail Brands Group. Short internship at the Buying Department on the following business groups: ’Knitwear’, ‘Blouses’ and ‘Dresses’. MS Mode is an international fashion company specialized in ladies fashion. With more than 440 stores and over 3000 employees, MS Mode is represented in the Netherlands, Belgium, Luxembourg, Germany, France and Spain. MS Mode is part of the larger Excellent Retail Brands Group.



Short Stay Group

• Netherlands
• Travel Arrangements
• 1 - 100 Employee

• Front Office Employee

  • Mar 2014 - Dec 2014

  Responsible for all front office activities by day and night. Short Stay Group manages approximately 1000 short stay apartments in 11 cities within Europe. Responsible for all front office activities by day and night. Short Stay Group manages approximately 1000 short stay apartments in 11 cities within Europe.



Apenkooi Events

• Netherlands
• Events Services
• 1 - 100 Employee

• Brand Activator

  • Sep 2011 - Aug 2014

  Different brand activations during several (festival) events. Different brand activations during several (festival) events.



HILLARY STEP

• Netherlands
• Staffing and Recruiting
• 1 - 100 Employee

• Research Associate

  • Sep 2011 - Aug 2012

  Responsible for selecting new high potential students; mediating between talented graduates (0-10 years of experience) and companies such as ABN AMRO, Ahold, Beiersdorf, BinckBank, Danone, HAL Investments, Leaf, L’Oréal, McKinsey, Nike, PepsiCo, PostNL, Procter & Gamble, Randstad, Rituals, Roland Berger, Sara Lee, Tele2, Unilever and Verkade. Responsible for selecting new high potential students; mediating between talented graduates (0-10 years of experience) and companies such as ABN AMRO, Ahold, Beiersdorf, BinckBank, Danone, HAL Investments, Leaf, L’Oréal, McKinsey, Nike, PepsiCo, PostNL, Procter & Gamble, Randstad, Rituals, Roland Berger, Sara Lee, Tele2, Unilever and Verkade.