Paul Cialdella
Chief Operating Officer at Smart Flour Foods- Claim this Profile
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Experience
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Smart Flour Foods
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United States
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Food and Beverage Services
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1 - 100 Employee
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Chief Operating Officer
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Jun 2014 - Present
• Oversight and accountability for Supply Chain, Sales & Marketing• 10x Revenue growth within 4-year timeframe ($1M to $10M)• Led Foodservice channel development including Product Development, Sales (direct & indirect), Marketing, and Supply Chain/Production Operations• Positioned the business for acquisition/exit
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VP Operations
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Jan 2013 - Jun 2014
• Led Supply Chain negotiations resulting in 30% COGS reduction• Successfully commercialized CPG product line into Natural and Conventional Grocery• Led transition from in-house production to co-manufacturing
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SiteStuff, Inc.
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United States
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Real Estate
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1 - 100 Employee
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Vice President, Sales and Operations
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Sep 2008 - Sep 2012
Daily operational oversight of multichannel, B2B e-commerce organization. Top line and profitability responsibility as well as single point of accountability for client satisfaction.• Redesigned new client implementations strategy/tactics resulting in 30% revenue increase from new accounts• Altered product bundle to improve profitability and wallet share- 30% increase in non-core, high margin products• Closed largest single client contract since 2002- Annual TCV of $60M
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Vice President, Operations
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Sep 2007 - Sep 2008
• Integrated sales support with category management resulting in resolution efficiency gains & reduced Total Cost to Service• Aligned all customer facing activities through CRM resulting in increased Net Promoter Score
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Vice President, Account Management
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Dec 2006 - Sep 2007
• Salesforce.com implementation team; drove to consultative sales approach• Re-engineered sales approach including value proposition, materials, presentations• Uncovered product functionality gaps resulting in new roadmap and increased client satisfaction
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Director, Account Management
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Mar 2004 - Dec 2006
• Direct oversight of all regional client, vendor and supplier relationships• Established model for customer training, supplier management• Assisted in New Client Sales resulting in numerous new client contracts
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Regional Account Manager
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Sep 2002 - Mar 2004
• Negotiated joint marketing programs• Represented Tier I sales opportunities
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National Accounts, Services Sales
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Oct 2001 - Sep 2002
• Contributed to value proposition creation• Executed sales initiatives pre-product launch
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Sales
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2000 - 2001
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Education
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Eastern Illinois University