Paul Cialdella

Chief Operating Officer at Smart Flour Foods
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Location
US

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Chief Operating Officer
      • Jun 2014 - Present

      • Oversight and accountability for Supply Chain, Sales & Marketing• 10x Revenue growth within 4-year timeframe ($1M to $10M)• Led Foodservice channel development including Product Development, Sales (direct & indirect), Marketing, and Supply Chain/Production Operations• Positioned the business for acquisition/exit

    • VP Operations
      • Jan 2013 - Jun 2014

      • Led Supply Chain negotiations resulting in 30% COGS reduction• Successfully commercialized CPG product line into Natural and Conventional Grocery• Led transition from in-house production to co-manufacturing

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Vice President, Sales and Operations
      • Sep 2008 - Sep 2012

      Daily operational oversight of multichannel, B2B e-commerce organization. Top line and profitability responsibility as well as single point of accountability for client satisfaction.• Redesigned new client implementations strategy/tactics resulting in 30% revenue increase from new accounts• Altered product bundle to improve profitability and wallet share- 30% increase in non-core, high margin products• Closed largest single client contract since 2002- Annual TCV of $60M

    • Vice President, Operations
      • Sep 2007 - Sep 2008

      • Integrated sales support with category management resulting in resolution efficiency gains & reduced Total Cost to Service• Aligned all customer facing activities through CRM resulting in increased Net Promoter Score

    • Vice President, Account Management
      • Dec 2006 - Sep 2007

      • Salesforce.com implementation team; drove to consultative sales approach• Re-engineered sales approach including value proposition, materials, presentations• Uncovered product functionality gaps resulting in new roadmap and increased client satisfaction

    • Director, Account Management
      • Mar 2004 - Dec 2006

      • Direct oversight of all regional client, vendor and supplier relationships• Established model for customer training, supplier management• Assisted in New Client Sales resulting in numerous new client contracts

    • Regional Account Manager
      • Sep 2002 - Mar 2004

      • Negotiated joint marketing programs• Represented Tier I sales opportunities

    • National Accounts, Services Sales
      • Oct 2001 - Sep 2002

      • Contributed to value proposition creation• Executed sales initiatives pre-product launch

Education

  • Eastern Illinois University
    1988 - 1992

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