Brandon Faulkner
Director of Hospitality at Zenaida Cellars- Claim this Profile
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Bio
Eduardo Mena
Brandon and I had a compressed time frame during our run at prsnt. But, the time we did work together was well spent. We constantly iterated on how to drive more of the correct traffic to our site, constantly debated on how our community could have an even better 1st mile experience, constantly thought of new marketing messaging and new channels to engage our audience, and obsessed over tracking and analyzing data. Brandon’s innate team first approach cannot be quantified into a data point, but from a personal perspective after every standup (which he would get up at 6am everyday) I felt a sense of exhilaration on the initiatives to tackle and felt connected to our team’s mission. This was in a big part do to Brandon’s authentic passion about prsnt and his ability to personally engage with every team member. Especially, with our team being completely remote, to have a teammate to help connect all of us was….well, it was just super cool and sustained moral. I hope there will be another opportunity in the future to work with Brandon again.
Brad Cronk
I’ve worked with Brandon for over five years, and I recommend him without hesitation. He adapts and learns in whatever role needs to be accomplished, but his core strength is his ability to communicate on a personal level with anyone. As a result, he’s developed a diverse skillset that’s well suited for collaborative, team-oriented environments. Brandon’s ability to build relationships through authentic customer interactions was an integral part of our strategy. He’s been a foundational member of our leadership team since the company’s inception. His responsibilities and strengths included: · Leading customer development to gain an understanding of pain points, which provided strategic direction to our product. · Developing content marketing, onboarding, and customer success campaigns. · Increasing website traffic through multiple strategies such as Google AdWords, strategic partnerships, and social media campaigns. · Streamlining the sales funnel from website visitor, to community member, to paid conversions. · Strategic planning and data analysis to align software features with user needs. From a personal perspective, Brandon is a trustworthy loyal friend and his authenticity and passion for life always shine through. He’s a natural leader. People are drawn to his energy and believe in him because he's always supportive of them. He will be a valuable asset to any team.
Eduardo Mena
Brandon and I had a compressed time frame during our run at prsnt. But, the time we did work together was well spent. We constantly iterated on how to drive more of the correct traffic to our site, constantly debated on how our community could have an even better 1st mile experience, constantly thought of new marketing messaging and new channels to engage our audience, and obsessed over tracking and analyzing data. Brandon’s innate team first approach cannot be quantified into a data point, but from a personal perspective after every standup (which he would get up at 6am everyday) I felt a sense of exhilaration on the initiatives to tackle and felt connected to our team’s mission. This was in a big part do to Brandon’s authentic passion about prsnt and his ability to personally engage with every team member. Especially, with our team being completely remote, to have a teammate to help connect all of us was….well, it was just super cool and sustained moral. I hope there will be another opportunity in the future to work with Brandon again.
Brad Cronk
I’ve worked with Brandon for over five years, and I recommend him without hesitation. He adapts and learns in whatever role needs to be accomplished, but his core strength is his ability to communicate on a personal level with anyone. As a result, he’s developed a diverse skillset that’s well suited for collaborative, team-oriented environments. Brandon’s ability to build relationships through authentic customer interactions was an integral part of our strategy. He’s been a foundational member of our leadership team since the company’s inception. His responsibilities and strengths included: · Leading customer development to gain an understanding of pain points, which provided strategic direction to our product. · Developing content marketing, onboarding, and customer success campaigns. · Increasing website traffic through multiple strategies such as Google AdWords, strategic partnerships, and social media campaigns. · Streamlining the sales funnel from website visitor, to community member, to paid conversions. · Strategic planning and data analysis to align software features with user needs. From a personal perspective, Brandon is a trustworthy loyal friend and his authenticity and passion for life always shine through. He’s a natural leader. People are drawn to his energy and believe in him because he's always supportive of them. He will be a valuable asset to any team.
Eduardo Mena
Brandon and I had a compressed time frame during our run at prsnt. But, the time we did work together was well spent. We constantly iterated on how to drive more of the correct traffic to our site, constantly debated on how our community could have an even better 1st mile experience, constantly thought of new marketing messaging and new channels to engage our audience, and obsessed over tracking and analyzing data. Brandon’s innate team first approach cannot be quantified into a data point, but from a personal perspective after every standup (which he would get up at 6am everyday) I felt a sense of exhilaration on the initiatives to tackle and felt connected to our team’s mission. This was in a big part do to Brandon’s authentic passion about prsnt and his ability to personally engage with every team member. Especially, with our team being completely remote, to have a teammate to help connect all of us was….well, it was just super cool and sustained moral. I hope there will be another opportunity in the future to work with Brandon again.
Brad Cronk
I’ve worked with Brandon for over five years, and I recommend him without hesitation. He adapts and learns in whatever role needs to be accomplished, but his core strength is his ability to communicate on a personal level with anyone. As a result, he’s developed a diverse skillset that’s well suited for collaborative, team-oriented environments. Brandon’s ability to build relationships through authentic customer interactions was an integral part of our strategy. He’s been a foundational member of our leadership team since the company’s inception. His responsibilities and strengths included: · Leading customer development to gain an understanding of pain points, which provided strategic direction to our product. · Developing content marketing, onboarding, and customer success campaigns. · Increasing website traffic through multiple strategies such as Google AdWords, strategic partnerships, and social media campaigns. · Streamlining the sales funnel from website visitor, to community member, to paid conversions. · Strategic planning and data analysis to align software features with user needs. From a personal perspective, Brandon is a trustworthy loyal friend and his authenticity and passion for life always shine through. He’s a natural leader. People are drawn to his energy and believe in him because he's always supportive of them. He will be a valuable asset to any team.
Eduardo Mena
Brandon and I had a compressed time frame during our run at prsnt. But, the time we did work together was well spent. We constantly iterated on how to drive more of the correct traffic to our site, constantly debated on how our community could have an even better 1st mile experience, constantly thought of new marketing messaging and new channels to engage our audience, and obsessed over tracking and analyzing data. Brandon’s innate team first approach cannot be quantified into a data point, but from a personal perspective after every standup (which he would get up at 6am everyday) I felt a sense of exhilaration on the initiatives to tackle and felt connected to our team’s mission. This was in a big part do to Brandon’s authentic passion about prsnt and his ability to personally engage with every team member. Especially, with our team being completely remote, to have a teammate to help connect all of us was….well, it was just super cool and sustained moral. I hope there will be another opportunity in the future to work with Brandon again.
Brad Cronk
I’ve worked with Brandon for over five years, and I recommend him without hesitation. He adapts and learns in whatever role needs to be accomplished, but his core strength is his ability to communicate on a personal level with anyone. As a result, he’s developed a diverse skillset that’s well suited for collaborative, team-oriented environments. Brandon’s ability to build relationships through authentic customer interactions was an integral part of our strategy. He’s been a foundational member of our leadership team since the company’s inception. His responsibilities and strengths included: · Leading customer development to gain an understanding of pain points, which provided strategic direction to our product. · Developing content marketing, onboarding, and customer success campaigns. · Increasing website traffic through multiple strategies such as Google AdWords, strategic partnerships, and social media campaigns. · Streamlining the sales funnel from website visitor, to community member, to paid conversions. · Strategic planning and data analysis to align software features with user needs. From a personal perspective, Brandon is a trustworthy loyal friend and his authenticity and passion for life always shine through. He’s a natural leader. People are drawn to his energy and believe in him because he's always supportive of them. He will be a valuable asset to any team.
Experience
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Zenaida Cellars
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United States
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Wine & Spirits
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1 - 100 Employee
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Director of Hospitality
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Jan 2023 - Present
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Caliza Winery
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Sales & Business Development Manager
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Sep 2020 - Jun 2023
Specializing in DTC and B2B sales in private, corporate, and wholesale markets. Tracks sales, identify key trends, and maximizes opportunities to achieve growth and profitability for multiple labels. Supports the long-term, profitable growth through membership sales and retention, strategic planning and tactical execution of eCommerce sales, marketing, telesales campaigns, promotions, pricing, logistics and inventory control. Developed a content calendar and tracking system to analyze best-suited digital mediums for generating revenue, conversions, and brand engagement. Spearheaded the company's proactive account management, virtual tasting, telesales, corporate gifting and passive income programs; resulting in a 25% increase in annual company revenue. Directly source and manage over 122 Corporate Accounts and growing (including multiple Fortune 500 Companies) while maintaining a 5+ star rating on Google Review for excellent customer engagement. Show less
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TH Estate Wines
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Customer Retention Manager & Brand Ambassador
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Jun 2019 - Sep 2020
Skill Sets: - Lead the strategy, development, and deployment of key digital initiatives with a core focus on customer engagement and increasing revenue. - Design and develop a detail-oriented content calendar and tracking system to analyze what digital mediums are best suited for generating revenue, conversions, and brand awareness. - Lead the implementation of Google Analytics and UTMs to analyze website traffic and conversions. - Facilitate web store redesign to increase revenue conversions by implementing intuitive user navigation. - Lead the production, idea creation, and implementation of TH Estates Instagram and Facebook live content increasing audience engagement. - Collaborated on designing email campaigns to increase open rates, CTR and conversions. - Implementing Telesales strategies to increase rapport with members and build an additional revenue stream. - Increase membership conversions and retention through devising and deploying customer-centric strategies. Outcomes: - Increase membership conversion by 33% & retention by 25% - Increase social media followers by 33% and engagement metrics by over 40%. - Increase additional revenue opportunities outside of wine club releases by 32% - Increase web store conversions by over 50%. - Increase Facebook and Instagram Live user engagement by 40%. - Telesales conversion rate of 33%. Show less
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Customer Success Manager SAAS (Remote)
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Jan 2015 - Sep 2019
Responsibilities & Stats: - Serve as a client advocate, functioning as a liaison between clients and all internal teams to improve customer experience, retention and renewals by actively listening to the client’s business goals. - Customer success manager for our strategic SMB/Enterprise Architecture, Engineering and Design clients by deploying proactive data-oriented outreach. - Proactively engaged with 10-15 customers per day through various communication channels. - Actively engaged with users to lower churn by 50% and increased monthly paid renewal rate by 25%. - Collaborated with the Engineering department during daily product direction stand-ups to analyze user funnel data and user feedback (47% increase in active time). - Lead the auto-content strategy for Intercom live chat (75% open rate and 4-5 meetings per week). - Took the Prsnt MVP to sustained revenue growth in 2 months. - Devised the Verified Manufacturer program closing over 50 manufacturers. - Spearheaded targeted onboarding outreach that generated an email open rate of 31% and CTR of 5%. - Lead the content blogs with a 65% average read ratio on Medium and over 300 views on LinkedIn. - Set up MailChimp onboarding retention emails (30% open rate and 5% click rate). - Designed the imagery and content for Social Media Posts, Boosts & Ads. Increased Instagram followers by 150% with a Facebook Ad CTR of 28%. - Assumed responsibility for Google Adwords, resulting in a weekly increase of visitor traffic by 135%. Top SAAS Insights: 1) Team Psychological safety is a must. 2) Interview, interview and interview the potential target audience. This step is vital for making decisions on product direction. 3) Cut through the noise. Distill your user conversations to the essential elements. 4) Be Curious, Authentic and Humble. 5) Understand where and why there is a potential funnel break down. 6) Tenaciously validate with data. 7) Simplicity is critical. 8) Pay attention to the users first 30 seconds. Show less
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b-tribus
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Netherlands
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Motor Vehicle Manufacturing
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Principal
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Nov 2011 - Jan 2018
Business Strategy Consultant focused on partnering with clients to increase target audience brand awareness through thought leadership content campaigns, direct outreach and sales strategies, and automated rapport building tactics. Worked with over 35 small to midsize companies to develop cost-effective sales and marketing outreach tactics leading to combined client revenues of over 1 million. Business Strategy Consultant focused on partnering with clients to increase target audience brand awareness through thought leadership content campaigns, direct outreach and sales strategies, and automated rapport building tactics. Worked with over 35 small to midsize companies to develop cost-effective sales and marketing outreach tactics leading to combined client revenues of over 1 million.
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OASE
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Germany
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Environmental Services
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100 - 200 Employee
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Business Development Manager
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May 2010 - Jan 2012
OASE is an international water feature design consultant with 300 employees, 60 plus years of experience, and 13 offices around the world. OASE designs, manufactures, and implements water features from large and complex to small and tranquil. OASE creates environments that interact with surrounding architecture, landscape, and culture. OASE develops partnerships with developers, architects, technology firms, and designers to deliver cost effective solutions that foster a connection between people and place. Show less
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WET Design
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Design Services
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100 - 200 Employee
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International Business Development Executive
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Aug 2008 - May 2010
WET is an international water feature consultant delivering world class high end designs and exploring the interconnections between water, the built environment, and community. WET designs water features to infuse the targeted area with emotions of wonder, excitement, and passion. WET is an international water feature consultant delivering world class high end designs and exploring the interconnections between water, the built environment, and community. WET designs water features to infuse the targeted area with emotions of wonder, excitement, and passion.
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Brilliant Blue
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Chemical Manufacturing
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1 - 100 Employee
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Sales
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2008 - 2009
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Education
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UCSB
Bachelor or Arts, Marketing and Communication
Community
