Product Manager

• Dec 2022 - Present

Product Manager

• Mar 2021 - Dec 2022

• Lead the redesign and re-platforming of a B2B enterprise platform, simplifying the workflows of 1300 screens, discovering the problems these screens solve and balancing the needs of existing and potential customers• Conduct customer discovery interviews with our target market to understand, validate and prioritize problems and possible solutions that will generate the highest impact• Lead cross-functional teams of engineers and designers in an agile SaaS environment throughout the software development cycle to deliver products and features from idea to release• Develop relationships with external and internal stakeholders, • Work with customers and support teams to triage bugs before they are escalated to dev team• Utilize Jira to create, refine and prioritize user stories, manage the backlog and product roadmap to achieve business and product goals• Analyze competitors and market to inform our product differentiation and positioning • Analyze how customers are using the platform, research marketplace and provide recommendations on the company and product strategies to help us reach our goals• Created customer advisory board and are working towards moving the company culture from customer support to a customer success approach

Digital Marketing Consultant

• Jan 2009 - Jun 2022

• Worked with over a dozen clients to help them develop digital marketing and demand generation strategy, which increased one client’s conversion rates by 151% and helped them generate over $170,000 in additional revenue in a few short months.• Provided marketing training to help teams develop the skills they need to effectively use different ad platforms, target the right audiences, create completing ads, measure their ROI and refine their own campaigns. These training sessions have provided the skills and knowledge these teams needed to manage their digital ads in house.

Marketing Manager

• Oct 2019 - Jul 2020

• Created an inbound marketing funnel that utilized online ads, content, and marketing automation to increase both inbound leads and the trial conversion rates • Developed a content marketing strategy with a focus on building relationships with customers, industry partners, press and trade associated and leveraged their media channels to reach a larger audience and increase the quality of the content• Analyzed past sales and existing customer based to understand what customers segments were generating the highest ROI, and develop a marketing and sales plan to generate leads from that customer segment• Conducted research on several new data partners, APIs and technology platforms to understand both the technical requirements of integrating with PiinPoint and evaluated the business opportunity an integration would create

Co-Founder

• Mar 2019 - Jul 2019

• Developed an MVP for meeting analytics software with the goal of helping organizations learn how to have more effective meetings• Conducted over 75 customer discovery sessions to understand the problems that users were facing, collected product specifications and feedback• Created a product roadmap and worked with the engineering team to prioritize tasks• Analized how beta users used the app and collected user feedback. Based on the results we made the decision the Adjourn was not a viable product, and we made the decision to pursue other opportunities

Marketing Manager

• Apr 2018 - Feb 2019

• Acted as a Product Manager, working with the engineering team to implement the Agile development process, working closely with customers to develop user stories and organize the product backlog in Jira, running scrum meetings, and planning sprints, which reduced the onboarding backlog by three months• Generated leads and increased awareness of the company through the use of paid traffic acquisition, email campaigns, podcasts, PR, influences and trade shows• Increased conversion rates by 120% by A/B testing different messaging, layouts, graphics and SEO strategies• Supported the sales team by implementing Hubspot CRM and provided training on the competitive landscape, product offerings as well as sales processes • Manage our involvement in conferences and trade shows

Product Marketing Manager

• Jun 2017 - Mar 2018

• Developed and implemented digital marketing strategies that allowed us to communicate key messages and content to potential customers at different stages of the sales cycle and track the success of these campaigns• Utilize Google Analytics, Hubspot, Adwords and Facebook Ad Manager to measure the success and refine digital marketing campaigns in order to generate high-quality leads• Develop and implement a content distribution plan that utilizes SEM and social ads to allow us to reach potential customers • Measure the success of past SEO projects and refine site content, keywords, meta tags and site structure in order to ensure pages rank high in search results• Act as an admin for our CRM and work closely with the design team both internally and externally to implement new content and features on the site• Set up tools and policies in order to track the success of marketing campaigns in collaboration with the sales team• Conducted customer interviews and developed buyer personas in order to help shape the product roadmap and ensure we reached our desired market segment• Coordinate with the sales, customer success team and product team to conduct customer interviews in order to better understand the customers’ needs and shape both our product roadmap and how we position those products to meet those needs• Translated technical specifications from the engineering team into easy to understand product messaging, marketing and sales collateral

Product Manager

• Nov 2016 - Jun 2017

• Managed the development and launch of a new product which went from concept to launch within eight months and grew to manage nearly $1 million in ad spend per month• Interviewed customers to build an understanding of their business, developed user stories and collected product specifications • Developed a product plan and roadmap which clearly laid out our path from MVP to product launch• Acted as a Product Owner for the engineering team, collecting project requirements, planning out sprints, organizing the backlog, scheduling tasks and eliminating roadblocks• Worked with the marketing and sales team to develop marketing materials and sales collateral for the product launch• Developed partnerships with external service providers including Facebook to understand how we could technically integrate with their APIs• Worked with the marketing and sales team to develop marketing materials, sales collateral and training sessions for the product launch• Acted as a subject matter expert for the sales team in order to connect with key accounts and help close deals• Conducted market research and competitive intelligence to find opportunities to address market needs with the product

Digital Marketing Manager

• Jan 2015 - Nov 2016

• Increased the number of leads by 1500% by developing and refined marketing and sales campaigns • Used marketing automation, Facebook, retargeting, SEM and other ad platforms to ensure our messages were reaching the right people, generating new leads and producing a positive ROI• Implemented Salesforce and worked closely with the sales team to create and refine messaging, as well as targeted prospect lists for outbound email campaigns • Create and manage all aspects of the website, and utilize analytics and optimization tools to help increase conversations• Developed a viral marketing campaign that generated over 250 media mentions including; Bloomberg, Toronto Star, Quartz, Vox, Economic Times, Reuters and CBC

Digital Marketing Manager

• Jun 2014 - Jan 2015

I was responsible for managing the marketing efforts for TC Groups mobile music apps decision.• Developed go-to-market and ongoing marketing plans for several apps which helped establish Voice Jam Studio as the number one music app in the Apple App Store • Conducted user research and discovered users were creating videos using the app, created product specifications to add video functionality natively to the app, which increased user engagement• Developed a content marketing plan which engaged with up and coming artists to create compelling video content that demonstrated the features of the apps• Used digital channels including Facebook and Youtube to promote content to prospective users and retarget users who had not yet converted • Worked with the development team to create product specifications for the apps and scoped out features which would help increase user engagement • Utilized and tracked the success of SEO and App Store Optimization techniques in order to reach a larger audience• Established key messaging for the apps, and developed marketing and sales collateral • Worked with internal stakeholders to evaluate and implement an e-commerce platform which allowed the company to sell directly to consumers• Maintain app portions of our brand’s websites, updating and adding new pages as required• Define and implement the core systems supporting our digital marketing programs including automated marketing.

Marketing Manager

• Dec 2010 - Dec 2013

• Managed the launch and ongoing marketing efforts of 30 different products, including Sortable, Snapsort, Geekaphone, TripWhat and Rebellion Media. These sites have been featured on nearly every major tech blogs and other national and international media• Developed creative and cost-effective ways to engage with reporters and the public in order to promote our products• Worked with the engineering team to develop features that would attract and retain users • Analysis of the results of campaigns through Google Analytic, sales, response rates and other key data • Created an ongoing marketing strategy to connect with users and grow our social media presence, which during my tenure grew from a few hundred to over 175,000 fans across Twitter, Facebook and Google+.• Assist in the organization of recruiting events and internal team building events • Provided leadership, training and mentorship for a marketing team of 7Successes:• In 2013 the marketing team, which I lead was able to generate over 80 earned media mentions, ranging from TechCrunch, FastCompany, Chicago Tribune, Globe and Mail, Betakit, Gigaom, Lifehacker and Gizmodo.

Owner and Editor

• Oct 2008 - Jul 2011

• Created and ran the most visited website about ABC's Shark Tank• Sold the website in late 2011 • Created and ran the most visited website about ABC's Shark Tank• Sold the website in late 2011

Social Media Manager and Leader in Training Director

• Jun 2009 - Oct 2010

• Produced several promotional videos and helped create promotional materials • Created and managed social media sites including Facebook, Twitter and Youtube• Independently created an effective curriculum to teach 16-year-olds how to become strong leaders • Produced several promotional videos and helped create promotional materials • Created and managed social media sites including Facebook, Twitter and Youtube• Independently created an effective curriculum to teach 16-year-olds how to become strong leaders

General Manager

• Nov 2007 - Feb 2009

• Worked with non-profit organizations to plan and run art auctions for fundraising• Led organizations through the event planning process• Researched and recruited new organizations, maintained and reactivated existing accounts• Trained and supervised volunteers during the auction• Managed all retail operations, including sales, promotion, maintenance and customer services • Worked with non-profit organizations to plan and run art auctions for fundraising• Led organizations through the event planning process• Researched and recruited new organizations, maintained and reactivated existing accounts• Trained and supervised volunteers during the auction• Managed all retail operations, including sales, promotion, maintenance and customer services

Lead Event Host

• Jun 2005 - May 2008

• Coordinated, set-up and implementation of the Records displays at community events• Supervised up to 20 employees and volunteers• Conveyed a positive brand image, answered questions from the public, dealt with customer complaints• Problem solved and made adjustments to events as situations arose• Participated in the organization and execution of election debates, and consumer show, such as ArtWorks and the Total Woman Show • Coordinated, set-up and implementation of the Records displays at community events• Supervised up to 20 employees and volunteers• Conveyed a positive brand image, answered questions from the public, dealt with customer complaints• Problem solved and made adjustments to events as situations arose• Participated in the organization and execution of election debates, and consumer show, such as ArtWorks and the Total Woman Show