Experience

Provoc

• United States
• Advertising Services
• 1 - 100 Employee

• Lead Strategist

  • Aug 2020 - Present



Non-profits and small businesses

• Freelance communications and writer

  • May 2019 - Present



California State Parks Foundation

• United States
• Environmental Services
• 1 - 100 Employee

• Director of Communications

  • Jul 2018 - May 2019

  Led strategic communications and hired/managed a small team of full-time staff and consultants. Led an organization-wide, in-depth branding process that, over the course of a year, resulted in a new brand identity, key messages, name-change exploration, refreshed visual identity and website design. Working in close collaboration with programs and fundraising teams, created and implemented event and campaign communications plans, executed integrated marketing campaigns to engage a variety of constituents, pitched media and developed strategic partnerships and relationships. Oversaw social media and online communication strategy reaching more than 200,000 people, managed the writing and development of five print newsletters annually (including an annual report) distributed to 75,000 people, wrote speeches and talking points for leadership, recruited internal and external storytellers. As communications director, served on the organization's senior leadership team. Successful campaigns include #GivingTuesday (raised $130k over two years, and conceptualized offline #GivingBrewsday event), Chipotle’s most successful give-back fundraiser ever in California ($24k), Our Parks Our Future public awareness campaign and Park Champions Appreciation Month direct mail, online and volunteer integrated campaign.

• Communications Manager

  • May 2017 - Jun 2018



Social Movements + Innovation Lab

• Non-profit Organizations
• 1 - 100 Employee

• Communications Manager

  • Aug 2015 - Oct 2016

  Developed/executed strategic plan for program and organizational communications, including online communications (social media, email marketing, website, blog, etc.), program marketing, thought-leadership, and metrics reporting. Managed website redesign and migration, refreshing look, navigation and content to better reflect mission and vision. Developed more modern color palette and introduced new presentation, handout and email marketing templates for visual consistency. Identified and incorporated key themes for mission-consistent content and messaging. Developed and implemented content calendar and custom plans for programs, demonstrating effective or improved returns. For first annual Innovation Convening created CoreAlign’s first program book and social media “play along” campaign, inviting people outside the room to participate. Launched monthly e-News, passing industry standards for open and click rates in less than four months. Trained staff on storytelling-mindset, social media tips, and blogging. Helped found a culture committee to work on organizational culture and building an internal culture of feedback.



Out & Equal

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Manager

  • Sep 2014 - Aug 2015

  Managed collateral and communications projects (and a variety of vendors) for training and events programs, including the annual 3,000+ attendee Out & Equal Workplace Summit, including an extensive program book, ads and sponsor fulfillment, conference mobile app, social media and blog strategy, conference scripting and attendee communications. Developed and managed a communications content calendar. Wrote and edited content for web and print, including blog, weekly email newsletter and print collateral. Wrote speeches, talking points and managed press release distribution, pitching and media inquires.



Habitat for Humanity Greater San Francisco

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Content and Community Manager

  • May 2012 - Sep 2014

  Managed and engaged Habitat Greater San Francisco’s online communities of 8,500+ social media members and 11,000 website/blog visits per month. Managed complete website redesign and migration of www.habitatgsf.org, including new navigation, content and user paths which launched Nov. 2012. Trained colleagues and manage website and email marketing on content management system. Introduced new social media channels and tools to build community, increase engagement and measure success. Implemented an editorial content calendar to plan blog, online and print. Introduced new content such as “Why I Build” guest blog series and Valentine’s e-card thank you campaign. Collaborated on successful campaigns such as #GivingTuesday (raised $6k), Silicon Valley Gives Day (raised $38k), winning the 2013 Volunteer Choice Award and organizing the first annual Build with Pride.



American University

• United States
• Higher Education
• 700 & Above Employee

• AU/NTL MSOD Recruitment Specialist

  • Sep 2010 - Aug 2011

  Coordinated the marketing, communication and recruitment efforts of AU’s Masters of Science in Organization Development program, to increase awareness and admissions. Managed planning, execution and follow up of events such as information sessions, orientations and conference exhibition. Other duties included webpage updates and improvements, brand messaging, presentation design, outreach/partnership research, alumni and student relations, customer experience/service strategy and implementation, some graphic design and supervising student staff. Nominated for university’s 2011 customer focus award.

• AU/NTL Administrative Assistant

  • Jan 2009 - Sep 2010

  Directly supported the program director, and provided frontline customer experience for more than 20 faculty, more than 60 students, and general inquirers. Served as liaison with other university offices for catering, scheduling, and student resources. Managed databases and implemented time-saving processes for office efficiency, while supervising student staff. Assisted with recruitment events and inquiries, and implemented marketing procedures (leading to promotion into new position above). Awarded university’s 2010 teamwork award.

• Media Relations Senior Intern

  • Sep 2004 - Dec 2008

  Conducted research for pitching stories, wrote press releases and booked interviews and tapings with university experts and media. Progressively received more responsibility and minimal supervision for tasks. Special projects included press management at major university events (including a U.S. presidential campaign rally with 3,500 attendees) and managing the research, writing and distribution of hometown releases for student and professor honors of up to 1,500 releases and newspapers per project.



Hisaoka Public Relations

• Public Relations Assistant

  • May 2007 - Sep 2007

  Wrote press releases, made pitch calls, assembled press kits, compiled clippings and publicity reports, researched and compiled an ad-equivalency report, supporting a staff of eight for local restaurant, non-profit, and retail clients such as Kimpton Hotels and Restaurants, Charlie Palmer Steak and the Restaurant Association of Metropolitan Washington. Wrote press releases, made pitch calls, assembled press kits, compiled clippings and publicity reports, researched and compiled an ad-equivalency report, supporting a staff of eight for local restaurant, non-profit, and retail clients such as Kimpton Hotels and Restaurants, Charlie Palmer Steak and the Restaurant Association of Metropolitan Washington.