Experience

Havas Life New York

• United States
• Advertising Services
• 100 - 200 Employee

• Havas Group

  • Jul 2022 - Present

  ▪ Launched updated websites based on new label; Managed promotional materials for patients. ▪ Managed and reviewed US and Global Messages for oncology launch brand. ▪ Launched headquarter emails to targeted HCP segments. ▪ Launched updated websites based on new label; Managed promotional materials for patients. ▪ Managed and reviewed US and Global Messages for oncology launch brand. ▪ Launched headquarter emails to targeted HCP segments.



Contractor

• Advertising Services
• 700 & Above Employee

• Experienced VP, Group Account Supervisor - Pharmaceuticals

  • Apr 2009 - Present

  • Secured various account seevice assignments in medical education and advertising, jumping right in for team members over capacity, at clients regularly, or on vacation or leave. Companies include: Biolumina, Bristol-Myers Squibb, Entree Health, Evoke Group, FCB Health, Harrison & Star, Havas Health+, Havas Health Wave, Havas Life, H4B, Hudson Global, iMSCI, McCann Health, Medicus, Radius Health, Saatchi & Saatchi, Sudler & Hennessy, YBrand. • Secured various account seevice assignments in medical education and advertising, jumping right in for team members over capacity, at clients regularly, or on vacation or leave. Companies include: Biolumina, Bristol-Myers Squibb, Entree Health, Evoke Group, FCB Health, Harrison & Star, Havas Health+, Havas Health Wave, Havas Life, H4B, Hudson Global, iMSCI, McCann Health, Medicus, Radius Health, Saatchi & Saatchi, Sudler & Hennessy, YBrand.



Evoke

• United States
• Advertising Services
• 400 - 500 Employee

• Account Director

  • Aug 2020 - Jan 2022

  Medical Advertising Agency: Launched Abecma - first CAR T Cell Therapy - Multiple Myeloma Cequa/NCELL technology for dry eye disease BMS Access Website Support Hem/Onc - Client Secondment Radius Health - Client Secondment/Account Director Medical Advertising Agency: Launched Abecma - first CAR T Cell Therapy - Multiple Myeloma Cequa/NCELL technology for dry eye disease BMS Access Website Support Hem/Onc - Client Secondment Radius Health - Client Secondment/Account Director



FCB Health New York | An IPG Health Company

• United States
• Advertising Services
• 700 & Above Employee

• Account Services/Patient Advocacy Media Director (Contract)

  • May 2018 - Mar 2019

  • Dual role as media director and account director for 65+ hemophilia patient advocacy groups. • Built trusted relationships with advocacy partners during digital and print planning, buying and releasing process for: 3rd party eblasts, eNewsletters, direct mail and static and scrolling banner ads. • Managed g-campaign setup process, creation of tagging files and QC. • Developed 2019 print and digital media plan in 2 weeks. • Improved financial management performance and output. • Dual role as media director and account director for 65+ hemophilia patient advocacy groups. • Built trusted relationships with advocacy partners during digital and print planning, buying and releasing process for: 3rd party eblasts, eNewsletters, direct mail and static and scrolling banner ads. • Managed g-campaign setup process, creation of tagging files and QC. • Developed 2019 print and digital media plan in 2 weeks. • Improved financial management performance and output.



Cortiva Institute

• United States
• Higher Education
• 1 - 100 Employee

• Strategic Marketing Operations - Rebranding Digital/Print/Social/PR (Contract)

  • Aug 2017 - Jun 2018

  • Streamlined operational workflow processes for campus operations in order to increase productivity leaving time for campus directors to drive enrollment. • Supervised new creative development for marketing, PR & Social Media while ensuring compliance. • Successfully launched rebranding effort in 3 months consolidating 30 campuses in 13 states. • Worked collaboratively with marketing, education director, compliance and agency partners. • Rebranded materials included: Website, campus indoor environmental designs, outdoor signage, testimonials/video success stories, brochures, catalogs, and new student journey materials. • Successfully launched 1st annual Massage Makes Me Happy Live Event across 30 campuses. Show less



GENICOS, powered by Syneos Health

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Account Director

  • Aug 2007 - Mar 2009

  Medical Advertising Agency with Oncology Specialty. • Supervised the creative development of oncology advertising and messaging and ensured they met client strategic objectives. • Attended weekly meetings and facilitated material reviews through client medical, legal, and regulatory process; Attended weekly client cross-functional internal team meetings to understand larger brand strategic activities. • Responsible for scope of work including budgets, estimating, fee and out-of-pocket billing, receivables, reconciliations, forecasting to ensure optimal fiscal management and staffing. • Worked with internal cross-functional teams to develop and pitch physician and DTP strategic and tactical recommendations to grow brand. Built extended team relationships to secure organic business growth globally. • Utilized knowledge cross-tumors to provide insights into oncologist’s beliefs/behaviors to translate into brand strategies. Provided recommendations for message emphasis and priorities post-market research. • Evaluated performance of staff and identified strengths and areas for improvement. Identified and helped resolve potential cross-departmental conflicts to ensure positive work environment. Show less



Clinical Insights, Inc. / Foti & Lazo, Inc.

• VP, Account Supervisor

  • Dec 1995 - Jan 2007

  Medical Education and Advertising Agency with Oncology Specialty. • Effectively reviewed and directed (copy and creative) the day-to day management of workflow to create and refine oncology medical education, advertising launch and CME programs; ensured high quality scientific work that met clients objectives and strategies. • Appointed ‘team leader’ for annual Fox Chase Investigators Workshop/Advisory Board Meetings across brands and across tumors, due to meticulous multi-tasking and attention to detail skills. Managed agenda, content and faculty recruitment. • Evaluated workload to allocate appropriate resources and established priorities to ensure work was completed on time and on budget. Developed and implemented procedures/checklists to improve efficiencies and reduce costs. • Reviewed all meeting planning recommendations, correspondence and onsite schedule of events. Analyzed programs post-meeting to make suggested program changes to clients. Developed executive summaries and made strategic recommendations for clients based on marketing objectives and strategies. Managed all faculty recruitment, slide and agenda discussions and follow-up. Events attendees ranged from 15–1,000 healthcare professionals. Show less