Experience

PADO Inc

• United States
• Retail
• 1 - 100 Employee

• Advertising Marketing Manager

  • Jan 2016 - Present

  Manage the daily advertising budget for Facebook and Amazon Seller Central Advertising.Successfully spearhead Facebook and Instagram Campaigns.Manage Ad planning for execution of marking and strategies.Implement marketing strategies than led to ROAS (Return on Ad Spend) higher than 4.00.Monitor the online presence of the company’s brand and engage with users, strengthening customer relationships.Developed a successful landing page than boosted conversion rates by 30%.Helped with the creative process of ad ideation, to editing and messaging.Adjust Amazon Advertising keyword budget and bid.Find new keywords and competitors to bid against on Amazon.Keep Amazon Advertising overall ACOS at 20%.Provided ways to optimize our Overall Amazon Product Pages to provide the best customer experience, while differentiating from the competition.Track advertising expenses on Excel Spreadsheet and provided a detailed daily advertising cost analysis report to the owner and marketing team.



AT BATTERY COMPANY, INC.

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Product Marketing Specialist

  • Aug 2003 - Jan 2016

  SEO / Website Development - Create dynamic product descriptionsCross Reference products on site. Optimize information for optimal SEOProduct Development - Research New Product, Create Dynamic Product Descriptions, Cross Reference Products, Train Employees on New Product, Market Research, Create Landing PagesProduct Purchasing - Develop Relationships with Current Vendors and New Vendors, Price Comparison and Negotiation, Maintain Inventory, Organize incoming shipmentsMarketing - Email Marketing, Graphic Design, Flyer Design, Analyze Google Keywords and optimizationCustomer Service, Manage Returns, Data Entry, Inbound Phone Sales, Warehouse Receiving



Bed Bath & Beyond

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Jul 2001 - Aug 2003

  Department LeadExecuted Floor PlansMerchandising ProductSales and Customer Service



JP Alternative Staffing

• Web Technician

  • Jan 2002 - Jun 2003

  Assisted in construction of web siteMaintain the web site by adding and subtracting contentProvide computer assistance when problems would arise