Bryce Moore
Director of Marketing at KSDK - 5 On Your Side- Claim this Profile
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Topline Score
Bio
Gary Brown
Bryce Moore is a digital leader who also understands television and has the unique ability to create ideas into content that crosses both the digital and television platforms. His role is unique in Meredith in that he built relationships along the publishing side that the television group never had. Those relationships led to several collaborations that resulted in content for our stations and increased exposure to the various publishing brands. A tv producer at heart, Bryce understands how to produce compelling content that people will want to watch regardless the platform. He is a worker, someone who pitches in whether it is in his wheelhouse or not. I would recommend him highly.
Tom Rogers
Bryce was a great creative partner. He kept his hand on the pulse of the digital industry.
Gary Brown
Bryce Moore is a digital leader who also understands television and has the unique ability to create ideas into content that crosses both the digital and television platforms. His role is unique in Meredith in that he built relationships along the publishing side that the television group never had. Those relationships led to several collaborations that resulted in content for our stations and increased exposure to the various publishing brands. A tv producer at heart, Bryce understands how to produce compelling content that people will want to watch regardless the platform. He is a worker, someone who pitches in whether it is in his wheelhouse or not. I would recommend him highly.
Tom Rogers
Bryce was a great creative partner. He kept his hand on the pulse of the digital industry.
Gary Brown
Bryce Moore is a digital leader who also understands television and has the unique ability to create ideas into content that crosses both the digital and television platforms. His role is unique in Meredith in that he built relationships along the publishing side that the television group never had. Those relationships led to several collaborations that resulted in content for our stations and increased exposure to the various publishing brands. A tv producer at heart, Bryce understands how to produce compelling content that people will want to watch regardless the platform. He is a worker, someone who pitches in whether it is in his wheelhouse or not. I would recommend him highly.
Tom Rogers
Bryce was a great creative partner. He kept his hand on the pulse of the digital industry.
Gary Brown
Bryce Moore is a digital leader who also understands television and has the unique ability to create ideas into content that crosses both the digital and television platforms. His role is unique in Meredith in that he built relationships along the publishing side that the television group never had. Those relationships led to several collaborations that resulted in content for our stations and increased exposure to the various publishing brands. A tv producer at heart, Bryce understands how to produce compelling content that people will want to watch regardless the platform. He is a worker, someone who pitches in whether it is in his wheelhouse or not. I would recommend him highly.
Tom Rogers
Bryce was a great creative partner. He kept his hand on the pulse of the digital industry.
Experience
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KSDK - 5 On Your Side
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Director of Marketing
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Aug 2022 - Present
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Gray Television
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Broadcast Media Production and Distribution
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700 & Above Employee
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Director of Lifestyle Content
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Dec 2021 - Feb 2022
Leading lifestyle content development and distribution across Gray Television's broadcast and digital platforms of its 113 stations. Worked with local content and sales teams as a thought leader to strategize effective and efficient solutions to improve digital outreach and channel performance. Leading lifestyle content development and distribution across Gray Television's broadcast and digital platforms of its 113 stations. Worked with local content and sales teams as a thought leader to strategize effective and efficient solutions to improve digital outreach and channel performance.
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Meredith Corporation
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Vice President of Digital Content and Scaled Content Solutions
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Aug 2019 - Dec 2021
Project and collaboration lead exploring opportunities for driving revenue, audience and brand growth across digital, OTT, broadcast and print. Executive in charge of production for original scripted OTA/OTT series and brand-centric seasonal specials hooked to some the most iconic and trusted brands, generating more than $4 million of new revenue and delivering more than 8 million household impressions.
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Corporate Director of Content and Distribution
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Feb 2018 - Aug 2019
Spearheaded cross-platform audience and revenue strategies for Meredith’s 17 broadcast stations and 42 national magazine titles, including Better Homes & Gardens, PEOPLE, Magnolia Journal, Parents, Southern Living and Sports Illustrated. Built and led team that produced more than 500 branded segments delivering more than 62 million household impressions.
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Corporate Director of Digital Content
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Jun 2015 - Feb 2018
Directed the digital content strategy of Meredith's 17 owned and operated television stations. Lead the creation and implementation of audience and revenue initiatives for the network's mobile, web and social media platforms. Monitor and evaluate audience behavior, industry trends and competitor missteps to recognize opportunities and formulate data-based solutions.
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KMOV-TV
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Director of Digital Solutions
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Apr 2014 - Jun 2015
Leading strategic management of revenue, marketing and audience attainment for KMOV-TV the CBS affiliate in St. Louis, Missouri. Driving cross-platform solutions and support for sales team. Developing key audience strategies across 11 mobile applications, KMOV.com and KMOV’s social media platforms. Directing KMOV-TV’s digital promotion and marketing. Leading collaboration with corporate leaders in the creation and content strategy for ten mobile applications for other Meredith properties. Coordinating oversight and evaluation of vendors and services related to revenue, sales and content. Show less
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Director of Digital Media
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Sep 2006 - Apr 2014
Led digital strategy and audience development for KMOV-TV the Belo Property in St. Louis. Developed audience, marketing and revenue strategies for more than 20 mobile applications in three states. Created a digital “farm system” to supply digital talent for KMOV and Belo.
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Website Content Manager
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Sep 2000 - Sep 2006
Early adapter and digital evangelist for KMOV-TV before news websites were cool.
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News Producer
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Jan 1992 - Sep 2000
Quickly advanced through the ranks to produce the market-leading 10 p.m. newscast. Recipient of three regional Emmy Awards for one-hour news and sports specials.
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KPLR 11
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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News Producer
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Feb 1988 - Jan 1992
Tasked with producing and writing a one-hour major-market newscast with small-market resources. Tasked with producing and writing a one-hour major-market newscast with small-market resources.
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Education
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1985 - 1989
Southern Illinois University Edwardsville
Bachelor's degree, Mass Communication/Media Studies
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