Bryce Humerick, M.B.A

Director of Regional Marketing at Great Minds
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Contact Information
us****@****om
(386) 825-5501
Location
Richmond, Virginia, United States, US

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Allison Harris

Bryce’s wide berth of experience in marketing enable him to make strong strategic recommendations, generate creative approaches and form astute observations. His expertise in analytics enable him to leverage data to look for insightful trends that inform next moves. Bryce understands the full customer journey from cold lead to qualified leads to customer engagement, and the nuanced marketing strategies and tactics required to productively engage at all phases of the marketing lifecycle. He brings innovative marketing ideas, mindfulness to powerful messaging and attention to detail as he effectively blends digital and more traditional marketing. Bryce is always reliable and always produces top quality work. He’s very collaborative and works well on a team with diverse backgrounds and styles. He’s a strong addition to any team.

Tara Hargadon

Bryce progressed from an intern to a front desk associate and was later promoted to the Harbor Magic specialist. He has proven himself to be a remarkably responsible, confident and driven associate. Eager to help and full of new ideas, Bryce helped build the social media strategy of Harbor Magic Hotels. I am confident that Bryce’s intelligence and maturity will be great assets in any organization.

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Experience

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Director of Regional Marketing
      • Jul 2022 - Present

    • Regional Marketing Manager
      • Jan 2017 - Present

      Consistently building brand awareness of Great Minds and its industry-leading curricula through the development and execution of comprehensive marketing strategies and tactics.

    • United States
    • Building Materials
    • 1 - 100 Employee
    • Assistant Marketing Manager
      • Jul 2015 - Nov 2016

      During my time at Nixalite of America Inc, I prepared and distributed the company’s email marketing messages to communicate with existing and potential clients. I also created and implemented new marketing and public relations initiatives to drive more traffic to our website. To further inform the public about the company, I drafted content and published news releases to further reach and inform our target market. I then created reports detailing marketing/public relations analytics to upper management to communicate the improvements I had made implementing new marketing efforts. I was in charge of monitoring the company’s Google Analytics and Google Adwords accounts to analyze website traffic and the success of our marketing efforts. I also analyzed new marketing software and relayed the information to upper management to assist in making decisions. I also implemented and monitored the company’s social media accounts to engage with the company’s target market and increase its brand awareness.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Assistant Marketing Manager
      • 2012 - Jun 2015

      Draft and publish news releases to further reach and inform potential and existing clients. Create and implement new marketing and public relations initiatives. Prepare and distribute company’s email marketing messages. Create reports detailing marketing/public relations analytics to upper management. Update and maintain company’s database of attorneys. Monitor company’s Google Analytics and Google Adwords accounts. Draft and publish news releases to further reach and inform potential and existing clients. Create and implement new marketing and public relations initiatives. Prepare and distribute company’s email marketing messages. Create reports detailing marketing/public relations analytics to upper management. Update and maintain company’s database of attorneys. Monitor company’s Google Analytics and Google Adwords accounts.

    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Sales Executive
      • May 2012 - Nov 2012

      Conducted consultations with clients on best practices of search engine optimization. Assisted clients with planning, developing, and monitoring marketing messaging and positioning. Measured success of clients’ current marketing and public relations efforts. Communicated status and results of marketing/public relations efforts to upper management. Researched the effectiveness of clients’ current marketing and public relations efforts to help them adjust their strategies or develop new strategies. Coordinated meetings and conference calls with clients using CRM software.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Harbor Magic Specialist
      • May 2011 - Apr 2012

      Sustained connections with outside vendors throughout the Baltimore City area by generating revenue from clients. Researched the industry to develop strategies and tactics on developing new business and maintaining repeat clients. Engaged clients through different marketing mediums to encourage business and drive sales. Continually reviewed procedures with cross-functional colleagues to develop more customer-focused solutions. Collaborated with internal business colleagues and develop external connections that effectively promote sales, increasing revenue.

    • Business Development Intern
      • Jan 2011 - Jun 2011

      Regularly updated community listing of vacant commercial properties. Implemented marketing initiatives determined by the organization’s Marketing Committee. Regularly updated organization's website and assisted with preparation of membership and vendor reports. Designed videos to enhance event awareness and maintained the organization’s Facebook page and YouTube channel. Regularly updated community listing of vacant commercial properties. Implemented marketing initiatives determined by the organization’s Marketing Committee. Regularly updated organization's website and assisted with preparation of membership and vendor reports. Designed videos to enhance event awareness and maintained the organization’s Facebook page and YouTube channel.

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Marketing Intern
      • Feb 2011 - May 2011

      Provided extensive Internet research to improve search engine optimization of company's website. Assisted in improving website's usability among visitors with the creation of various marketing elements. Organized thousands of database entries into a usable format for company use. Implemented marketing initiatives for new customer incentive programs. Provided extensive Internet research to improve search engine optimization of company's website. Assisted in improving website's usability among visitors with the creation of various marketing elements. Organized thousands of database entries into a usable format for company use. Implemented marketing initiatives for new customer incentive programs.

Education

  • Frostburg State University
    Master of Business Administration (M.B.A.)
    2014 - 2016
  • Hood College
    Master of Business Administration (MBA)
    2013 - 2014
  • Towson University
    Business Administration, Marketing
    2007 - 2011

Community

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