Experience

Home Lending Pal

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• CEO/Co-Founder

  • Aug 2019 - 4 years 5 months

  Home Lending Pal is revolutionizing access to home buying assistance for underserved communities while safeguarding privacy. Our innovative approach gathers crucial information, such as income, race, and location, without disclosing it to the bank upfront. With Home Lending Pal, individuals can confidentially determine their eligibility for vital support, ensuring fair and equitable access to homeownership opportunities. Join us in empowering underserved communities with privacy-conscious… Show more Home Lending Pal is revolutionizing access to home buying assistance for underserved communities while safeguarding privacy. Our innovative approach gathers crucial information, such as income, race, and location, without disclosing it to the bank upfront. With Home Lending Pal, individuals can confidentially determine their eligibility for vital support, ensuring fair and equitable access to homeownership opportunities. Join us in empowering underserved communities with privacy-conscious solutions for a brighter future. While we provide leads and advertising, we have a backend software that layers over your LOS as part of our Fairness-as-a-Service solution suite (in partnership with Fairplay.ai) to help lenders make more data-informed decisions. We set up weekly or bi-weekly check-ins and leverage data for consumer outreach and awareness. We are submitting our multicultural advertising to the OCC as a CRA-Qualifying activity for lenders since they reward innovative approaches. Show less



Quontic

• United States
• Banking
• 100 - 200 Employee

• Board Member - Quontic Bank Black & Hispanic Community Development Advisory Board

  • Jan 2022 - 2 years

  United States Advancing corporate fair lending governance models that are efficient, effective, and well-regarded - Collaborated with experts to ensure equitable access to affordable housing for Black and Hispanic communities across the nation by raising awareness of unique LTV program options - Enhanced support for underrepresented populations locally and nationwide through advisory board mentorship



Skyscanner

• United Kingdom
• Internet Publishing
• 700 & Above Employee

• Senior Growth Manager, US Squad Lead

  • Apr 2019 - Aug 2019

  Miami/Fort Lauderdale Area



ESW Capital

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Director of Inbound Marketing

  • Nov 2017 - Apr 2019

  Miami/Fort Lauderdale Area Hands-on remote executive leadership role with P&L responsibility while leading 8 direct reports to standardize digital marketing tools and processes across the private equity firms portfolio of companies. Managed a million-dollar paid search budget for each company, vendor management, and Salesforce system admin for lead management for the sales and marketing team. • 104% growth in marketing qualified leads over the previous best quarter by leveraging advanced analytics data to… Show more Hands-on remote executive leadership role with P&L responsibility while leading 8 direct reports to standardize digital marketing tools and processes across the private equity firms portfolio of companies. Managed a million-dollar paid search budget for each company, vendor management, and Salesforce system admin for lead management for the sales and marketing team. • 104% growth in marketing qualified leads over the previous best quarter by leveraging advanced analytics data to integrate insight into the operational workflow for content strategy, persona targeting, customer feedback, and introducing previously unexplored marketing channels with cross-functional team management. • Working with the sales team lead devised and implemented process to connect Salesforce to Hubspot to measure operations, financial attribution, conversion of Qualified leads, and customer engagement metrics within 3 months. • 32% of new sales opportunities (SQLs) touched by search and display ads at some point of the buyer life cycle (8% were brought in as the first touch by PPC) by using advanced search targeting strategy mixed with agile bidding approach • Created 1,677 MQLs in a single quarter with 34% being Infer A quality leads by using SEM tools like Kenshoo, email marketing, SEO, Sales chat tools like Drift, and website personalization. Set an original goal of 1000 at the beginning of the quarter Show less



Brown Parker & DeMarinis Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Senior PPC Specialist (Contractor)

  • Aug 2018 - Mar 2019

  Boca Raton, Florida Hands on role to build SEM campaigns for healthcare clients and internal process for healthcare marketing agency.



SproutLoud Media Networks

• United States
• Software Development
• 200 - 300 Employee

• Digital Marketing Director

  • Apr 2017 - Nov 2017

  Miami/Fort Lauderdale Area Responsible for guiding marketing team of 4 in the conception, development, and execution of innovative acquisition/retention strategies for P&L —through Analytics Architectures, Web Properties, Marketing Automation Platforms, Salesforce, Mobile Apps, and other interactive means. • Rebuilt entire lead generation system using SEO, Google Adwords, Google Analytics, Pardot, Salesforce, Mouseflow, and Triblio to drive 94 Marketing Qualified Leads in the first quarter with the company (120%… Show more Responsible for guiding marketing team of 4 in the conception, development, and execution of innovative acquisition/retention strategies for P&L —through Analytics Architectures, Web Properties, Marketing Automation Platforms, Salesforce, Mobile Apps, and other interactive means. • Rebuilt entire lead generation system using SEO, Google Adwords, Google Analytics, Pardot, Salesforce, Mouseflow, and Triblio to drive 94 Marketing Qualified Leads in the first quarter with the company (120% to goal) • Reduced budget expenses 20% by renegotiating contracts to reallocate budget to account-based marketing to drive greater revenue potential with target accounts and customer retention • Completed all first-year performance goals in the first three months leading to a 24% Marketing Qualified Lead to targeted Sales Accepted Lead measurement by implementing improved Key Performance Indicator process • Setup advanced analytics architecture within a week using Google Analytics, Salesforce reports, and Pardot nurture program to measure conversion attribution of over 90 pre-existing pieces of content. Show less



Marketo, an Adobe Company

• Senior Strategic Consultant

  • Jan 2015 - Jan 2017

  Raleigh-Durham, North Carolina Area As Marketo's youngest Global Senior Strategic Consultant, I was a part of building the original cross-functional team responsible for creating the process to diagnose and build value add digital marketing strategies that included marketing automation for international SMB and Fortune 50 clients to grow their relationship with Marketo. • $2 billion in pipeline opportunities and nearly $1 billion in incremental client sales created by using an analytical and data-driven approach, building… Show more As Marketo's youngest Global Senior Strategic Consultant, I was a part of building the original cross-functional team responsible for creating the process to diagnose and build value add digital marketing strategies that included marketing automation for international SMB and Fortune 50 clients to grow their relationship with Marketo. • $2 billion in pipeline opportunities and nearly $1 billion in incremental client sales created by using an analytical and data-driven approach, building flexible digital strategies focused on the entire digital ecosystem and applying practical advice on implementing innovative ideas for demand generation programs • Standardized Marketo’s internal processes that resulted in $24 million in new business revenue for Marketo by developing 12 programs designed to allow consultants to deliver value-added solutions to clients in North America and Europe in a 40% shorter time. • Reduced gaps in the lead lifecycle for Fortune 50 companies by introducing diversified messaging and positioning to address buyer profiles using personalized URLs. • Increased sales for nine Fortune 50 companies by diagnosing demand generation gaps, leading executive stakeholder marketing automation discussions, and building lead nurture programs around new buyer personas. • 201% increase in content-specific lead conversion for Microsoft created by employing lead nurture streams and real-time personalization within our content marketing strategy. Measured through custom-built Google Analytics Dashboards and Salesforce reports. • 191 new B2B leads from one tradeshow earned for Panasonic by setting up the native Salesforce sync to automate check-ins via iPad directly to the database and leading the initial Salesforce setup Show less



BEC Digital a Cross Platform Media Company

• SVP, Digital Marketing

  • Nov 2013 - Jan 2015

  Raleigh-Durham, North Carolina Area Directed and advised a company-wide commitment to digital strategy implementation post-acquisition while managing a team of 22 web designers, project managers, videographers, social media specialists, developers, and content writers. • $25 million in department revenue realized by building holistic online and offline demand generation programs. • 177% overall growth in revenue, profit, headcount, and EBITDA produced by driving enterprise transformations into the performance as… Show more Directed and advised a company-wide commitment to digital strategy implementation post-acquisition while managing a team of 22 web designers, project managers, videographers, social media specialists, developers, and content writers. • $25 million in department revenue realized by building holistic online and offline demand generation programs. • 177% overall growth in revenue, profit, headcount, and EBITDA produced by driving enterprise transformations into the performance as digitally integrated, multichannel industry pioneers. • Transformed operations by enabling 15+ brands generating more than $100 million in annual revenue to focus on developing the ability of teams to use multi-channel / touch campaigns aligned with buyer pain points/journey. • 76% reduction in time to market achieved by leading an internal training workshop and creating a center of excellence for best practice reference. • Grew revenues to $25 million by developing a mentoring program to provide peer guidance in transferring knowledge around best practices, process improvements, and identifying subject-matter experts. • 10-fold cost cut and business process enhancements achieved by introducing change management principles that led to more production capacity in a shorter amount of time. Show less



Time Warner Cable

• Telecommunications
• 700 & Above Employee

• Senior Digital Marketing Strategist

  • Apr 2013 - Sep 2014

  Raleigh-Durham, North Carolina Area - Remote Remote position to replicate affordably budgeted, lead producing online demand generation strategy of acquired company DukeNet which was outperforming TWC current approach 4:1 with a much smaller budget • $10+ million in revenue recorded by analyzing a database of more than 30,000 leads and building a lead nurturing and scoring campaign giving field sales representatives a data-driven model to assess lead quality. • Provided all leaders with a clear understanding of the metrics used… Show more Remote position to replicate affordably budgeted, lead producing online demand generation strategy of acquired company DukeNet which was outperforming TWC current approach 4:1 with a much smaller budget • $10+ million in revenue recorded by analyzing a database of more than 30,000 leads and building a lead nurturing and scoring campaign giving field sales representatives a data-driven model to assess lead quality. • Provided all leaders with a clear understanding of the metrics used to benchmark success by applying technology and business acumen to make data-based decisions in funding and budgeting allocations. • 800+ marketing qualified leads (MQL) secured by leveraging real-time personalization on fit and behavior throughout the customer journey. Personally setup campaign SEO, SEM, content creation, social media, and landing pages during strategy implementation. • 23.5% sales conversion rate boost achieved by building out and implementing A / B test campaigns for existing traffic. • Enhanced sales performance and long-term sustainability by creating dynamic sales strategies and marketing automation that adapted to the unique position of each customer. Show less



Business Empire Consulting

• Chief Digital Officer & Co-Founder

  • Aug 2004 - Nov 2013

  Raleigh-Durham, North Carolina Area Created national and international digital marketing strategies using the web, mobile and social media. Hired and developed high-performance teams to implement solutions • $300 million in revenue growth for an insurance company by thinking creatively and using an insightful entrepreneurial style to create local targeting strategies, develop untapped cross channel campaigns and launch new products that differentiated from competitors offers • $150 million in revenue delivered for a… Show more Created national and international digital marketing strategies using the web, mobile and social media. Hired and developed high-performance teams to implement solutions • $300 million in revenue growth for an insurance company by thinking creatively and using an insightful entrepreneurial style to create local targeting strategies, develop untapped cross channel campaigns and launch new products that differentiated from competitors offers • $150 million in revenue delivered for a client by resolving a serious reputation management issue within Google. Used on-page and off-page SEO to alleviate the competitive smear campaign that was driving potential customers away. • $10 million in annual revenue attained for BEC by consulting more than 15 brands through highly successful digital transformations with a hands-on approach to utilizing analytical platforms and defining key performance indicators (KPIs) that impacted revenue. • Doubled YOY revenue for telecommunications firm by launching a digital strategy to heighten customer website interaction, conversion to buyer, amount and frequency of purchase, and growing the customer lifetime value. • 65% gain to full occupancy for property management firm achieved by applying analytics to form the target audience and buyer persona profiles for messaging. • 40% better than program lead generation goal accomplished by developing a consistent lead hand-off process and driving alignment with sales for a B2B software company. • 33% customer engagement improvement and lower cost per lead realized by originating a customer journey map that eliminated unnecessary touchpoints for a consumer goods brand. Show less



Crossroads Transport Services/ Tarheel Freight

• Managing Partner & Co-Founder

  • Aug 2004 - Aug 2006

  Fayetteville, North Carolina Area Built out the processes and infrastructure that helped the company grow and scale. Defined overall corporate, competitive, and product strategy and ensured that the team understood and executed that vision. Lead new business development efforts to generate over $5 million in gross annual revenue by year two of operation.