President & CEO

• Apr 2020 - Present

• Develop and implement a cohesive marketing plan to increase brand awareness • Delivered 100% of $70M customer pipeline goal • Conduct market analysis to identify challenges and opportunities for growth • Monitor all marketing campaigns • Design and review Marketing budget • Develop and implement a cohesive marketing plan to increase brand awareness • Delivered 100% of $70M customer pipeline goal • Conduct market analysis to identify challenges and opportunities for growth • Monitor all marketing campaigns • Design and review Marketing budget

Marketing Advisor

• May 2021 - Present

Working with startups and scale-ups accelerating go to market strategies and marketing talent. With a team of seasoned experts, we will market your products with data backed ideas. Bringing leads through the marketing funnel with a high success rate. Working with startups and scale-ups accelerating go to market strategies and marketing talent. With a team of seasoned experts, we will market your products with data backed ideas. Bringing leads through the marketing funnel with a high success rate.

Director of Demand Generation

• Mar 2020 - Apr 2021

Digital Marketing Director, Demand Generation, Growth

• Jul 2017 - Mar 2020

As a Digital Marketing Director, I oversee all Demand Generation efforts online and offline. By managing and guiding a high performance team, we are able to increase and deliver growth, leads and opportunities month over month. Responsibilities include: • Delivered over $24M in sales accepted opportunity pipeline within 6 months • Collaborate with cross functional marketing groups • Manage a high performance team • Develop best practices and achieve efficiencies with a… Show more As a Digital Marketing Director, I oversee all Demand Generation efforts online and offline. By managing and guiding a high performance team, we are able to increase and deliver growth, leads and opportunities month over month. Responsibilities include: • Delivered over $24M in sales accepted opportunity pipeline within 6 months • Collaborate with cross functional marketing groups • Manage a high performance team • Develop best practices and achieve efficiencies with a global sales team • Formulate strategies to deliver high value leads • Responsible for overall company branding Show less As a Digital Marketing Director, I oversee all Demand Generation efforts online and offline. By managing and guiding a high performance team, we are able to increase and deliver growth, leads and opportunities month over month. Responsibilities include: • Delivered over $24M in sales accepted opportunity pipeline within 6 months • Collaborate with cross functional marketing groups • Manage a high performance team • Develop best practices and achieve efficiencies with a… Show more As a Digital Marketing Director, I oversee all Demand Generation efforts online and offline. By managing and guiding a high performance team, we are able to increase and deliver growth, leads and opportunities month over month. Responsibilities include: • Delivered over $24M in sales accepted opportunity pipeline within 6 months • Collaborate with cross functional marketing groups • Manage a high performance team • Develop best practices and achieve efficiencies with a global sales team • Formulate strategies to deliver high value leads • Responsible for overall company branding Show less

Marketing Strategist

• Apr 2016 - Jun 2018

As a member of MarqetU’s growing marketing team, I lead digital demand generation, developing digital initiatives in concert with sales and product leaders to help attract new customers, convert prospects, and engage key accounts. I was also responsible for the corporate web site and digital advertising budget, and responsible for digital advertising to support pipeline growth goals. Responsibilities: • Oversee Demand Gen efforts • Orchestrated Integrated campaigns • Formulate… Show more As a member of MarqetU’s growing marketing team, I lead digital demand generation, developing digital initiatives in concert with sales and product leaders to help attract new customers, convert prospects, and engage key accounts. I was also responsible for the corporate web site and digital advertising budget, and responsible for digital advertising to support pipeline growth goals. Responsibilities: • Oversee Demand Gen efforts • Orchestrated Integrated campaigns • Formulate online and offline marketing efforts • Manage a high performance team • Collaborate with sales to generate high value prospects • Data analysis to deliver growth • Developed dashboards to monitor KPIs Show less As a member of MarqetU’s growing marketing team, I lead digital demand generation, developing digital initiatives in concert with sales and product leaders to help attract new customers, convert prospects, and engage key accounts. I was also responsible for the corporate web site and digital advertising budget, and responsible for digital advertising to support pipeline growth goals. Responsibilities: • Oversee Demand Gen efforts • Orchestrated Integrated campaigns • Formulate… Show more As a member of MarqetU’s growing marketing team, I lead digital demand generation, developing digital initiatives in concert with sales and product leaders to help attract new customers, convert prospects, and engage key accounts. I was also responsible for the corporate web site and digital advertising budget, and responsible for digital advertising to support pipeline growth goals. Responsibilities: • Oversee Demand Gen efforts • Orchestrated Integrated campaigns • Formulate online and offline marketing efforts • Manage a high performance team • Collaborate with sales to generate high value prospects • Data analysis to deliver growth • Developed dashboards to monitor KPIs Show less

Director of Demand Gen, Creative Development

• Aug 2016 - Jun 2017

Half data science, half amazing: our team blends statistics, advanced algorithms, data visualization, and business acumen to find patterns and meaning within data. Optimizing at every step, we study behavior and gauge intent to customize user experience and deliver only the highest quality leads to our clients. Responsibilities: • Managed a global design team • Formulate effective online & offline campaigns • Developed web portals that increased traffic month over month •… Show more Half data science, half amazing: our team blends statistics, advanced algorithms, data visualization, and business acumen to find patterns and meaning within data. Optimizing at every step, we study behavior and gauge intent to customize user experience and deliver only the highest quality leads to our clients. Responsibilities: • Managed a global design team • Formulate effective online & offline campaigns • Developed web portals that increased traffic month over month • Collaborated with data scientists to optimize campaigns based of data • Increased growth in both leads and opportunities Show less Half data science, half amazing: our team blends statistics, advanced algorithms, data visualization, and business acumen to find patterns and meaning within data. Optimizing at every step, we study behavior and gauge intent to customize user experience and deliver only the highest quality leads to our clients. Responsibilities: • Managed a global design team • Formulate effective online & offline campaigns • Developed web portals that increased traffic month over month •… Show more Half data science, half amazing: our team blends statistics, advanced algorithms, data visualization, and business acumen to find patterns and meaning within data. Optimizing at every step, we study behavior and gauge intent to customize user experience and deliver only the highest quality leads to our clients. Responsibilities: • Managed a global design team • Formulate effective online & offline campaigns • Developed web portals that increased traffic month over month • Collaborated with data scientists to optimize campaigns based of data • Increased growth in both leads and opportunities Show less

Director of Marketing, Demand Generation, Creative

• Aug 2015 - Apr 2016

As the leader for Demand Generation and Marketing Operations, I was responsible for establishing and implementing a scalable lead-gen strategy for Identity Finder (a B2B SaaS business). I contributed to the company's accelerated growth stage which was a fast-paced environment. I have a proven track record of building and leading high-performance teams. With competitive marketplace it is necessary to be comfortable with both the analytical and creative sides of acquisition marketing. •… Show more As the leader for Demand Generation and Marketing Operations, I was responsible for establishing and implementing a scalable lead-gen strategy for Identity Finder (a B2B SaaS business). I contributed to the company's accelerated growth stage which was a fast-paced environment. I have a proven track record of building and leading high-performance teams. With competitive marketplace it is necessary to be comfortable with both the analytical and creative sides of acquisition marketing. • Achieved over 75% of sales pipeline through branding, creative and digital planning & execution • Drove creative direction across distributed channels including website, social media, SEM, email marketing, campaigns and product launches. • Increased website performance by 16% through SEO/SEM, social media, analytics, content and design. • Design and content, including infographics, eBooks and videos, contributed to $7M in sales pipeline within 6 months. Show less As the leader for Demand Generation and Marketing Operations, I was responsible for establishing and implementing a scalable lead-gen strategy for Identity Finder (a B2B SaaS business). I contributed to the company's accelerated growth stage which was a fast-paced environment. I have a proven track record of building and leading high-performance teams. With competitive marketplace it is necessary to be comfortable with both the analytical and creative sides of acquisition marketing. •… Show more As the leader for Demand Generation and Marketing Operations, I was responsible for establishing and implementing a scalable lead-gen strategy for Identity Finder (a B2B SaaS business). I contributed to the company's accelerated growth stage which was a fast-paced environment. I have a proven track record of building and leading high-performance teams. With competitive marketplace it is necessary to be comfortable with both the analytical and creative sides of acquisition marketing. • Achieved over 75% of sales pipeline through branding, creative and digital planning & execution • Drove creative direction across distributed channels including website, social media, SEM, email marketing, campaigns and product launches. • Increased website performance by 16% through SEO/SEM, social media, analytics, content and design. • Design and content, including infographics, eBooks and videos, contributed to $7M in sales pipeline within 6 months. Show less

Marketing Professional, Lead Generation, Creative Manager

• Mar 2013 - Aug 2015

As a Marketing Professional, I had the opportunity to help define WhiteHat's demand generation strategy for prospects and their dedicated customer base. I developed and lead a comprehensive portfolio of campaigns. The campaigns were designed to nurture, engage and convert our prospects as well as drive adoption and cross/up sell for our existing customers. • Instrumental with increasing sales qualified leads delivered by 75%. Supporting a 40+% growth in new business revenue while… Show more As a Marketing Professional, I had the opportunity to help define WhiteHat's demand generation strategy for prospects and their dedicated customer base. I developed and lead a comprehensive portfolio of campaigns. The campaigns were designed to nurture, engage and convert our prospects as well as drive adoption and cross/up sell for our existing customers. • Instrumental with increasing sales qualified leads delivered by 75%. Supporting a 40+% growth in new business revenue while reducing costs per lead by 75+%. • Implement dynamic content management to target specific verticals and support enterprise messaging. • Saved the company over $40k a year by developing videos, booth designs and product videos in house. • Support Marketing, Sales, Product Marketing, Human Resources, and IT departments to understand how their programs are performing and strategies we can undertake to improve upon them. • Develop creative programs in CRM tools such as Marketo/Eloqua and design vision that aligns with the business brand strategy. • Establish website performance baseline and execute an optimization plan to increase number of net new leads and MQLs from owned/earned media. Show less As a Marketing Professional, I had the opportunity to help define WhiteHat's demand generation strategy for prospects and their dedicated customer base. I developed and lead a comprehensive portfolio of campaigns. The campaigns were designed to nurture, engage and convert our prospects as well as drive adoption and cross/up sell for our existing customers. • Instrumental with increasing sales qualified leads delivered by 75%. Supporting a 40+% growth in new business revenue while… Show more As a Marketing Professional, I had the opportunity to help define WhiteHat's demand generation strategy for prospects and their dedicated customer base. I developed and lead a comprehensive portfolio of campaigns. The campaigns were designed to nurture, engage and convert our prospects as well as drive adoption and cross/up sell for our existing customers. • Instrumental with increasing sales qualified leads delivered by 75%. Supporting a 40+% growth in new business revenue while reducing costs per lead by 75+%. • Implement dynamic content management to target specific verticals and support enterprise messaging. • Saved the company over $40k a year by developing videos, booth designs and product videos in house. • Support Marketing, Sales, Product Marketing, Human Resources, and IT departments to understand how their programs are performing and strategies we can undertake to improve upon them. • Develop creative programs in CRM tools such as Marketo/Eloqua and design vision that aligns with the business brand strategy. • Establish website performance baseline and execute an optimization plan to increase number of net new leads and MQLs from owned/earned media. Show less

Creative Manager

• Oct 2010 - Dec 2012

Extole’s end-to-end, Social Engagement Marketing platform helps marketers activate their customer base, engage fans, and convert social engagement into Likes, recommendations, sales, customers and prospects. Roles and Responsibilities: • Lead creative sessions for scoping work and project kick-offs. • Grow and direct the creative function to support strategic goals and business growth: team, capabilities, tools, and processes. • Deliver strategic creative solutions that help… Show more Extole’s end-to-end, Social Engagement Marketing platform helps marketers activate their customer base, engage fans, and convert social engagement into Likes, recommendations, sales, customers and prospects. Roles and Responsibilities: • Lead creative sessions for scoping work and project kick-offs. • Grow and direct the creative function to support strategic goals and business growth: team, capabilities, tools, and processes. • Deliver strategic creative solutions that help our clients attain their marketing objectives. • Mentor the creative team with the learning and specific experience you have developed over your career. Challenge and support the creative team in their career development. • Lead and inspire a creative team that has a proven track record of delivering great products. Show less Extole’s end-to-end, Social Engagement Marketing platform helps marketers activate their customer base, engage fans, and convert social engagement into Likes, recommendations, sales, customers and prospects. Roles and Responsibilities: • Lead creative sessions for scoping work and project kick-offs. • Grow and direct the creative function to support strategic goals and business growth: team, capabilities, tools, and processes. • Deliver strategic creative solutions that help… Show more Extole’s end-to-end, Social Engagement Marketing platform helps marketers activate their customer base, engage fans, and convert social engagement into Likes, recommendations, sales, customers and prospects. Roles and Responsibilities: • Lead creative sessions for scoping work and project kick-offs. • Grow and direct the creative function to support strategic goals and business growth: team, capabilities, tools, and processes. • Deliver strategic creative solutions that help our clients attain their marketing objectives. • Mentor the creative team with the learning and specific experience you have developed over your career. Challenge and support the creative team in their career development. • Lead and inspire a creative team that has a proven track record of delivering great products. Show less

Lead Generation, Creative Manager

• Apr 2008 - Oct 2010

Cypher Media is a performance-minded online marketing company. Our goal is to build, own, and manage proprietary marketplaces that drive value for our consumers, our publishers, and our advertisers. Started in early 2008, Cypher Media has built over 100+ web properties in the promotional marketing, entertainment, and causal gaming sector. We’re a young, exciting, fast growing, Silicon Valley start up to say the least. Roles and Responsibilities: • Own brand and creative across… Show more Cypher Media is a performance-minded online marketing company. Our goal is to build, own, and manage proprietary marketplaces that drive value for our consumers, our publishers, and our advertisers. Started in early 2008, Cypher Media has built over 100+ web properties in the promotional marketing, entertainment, and causal gaming sector. We’re a young, exciting, fast growing, Silicon Valley start up to say the least. Roles and Responsibilities: • Own brand and creative across channels including (email, web, search, social, display, Blog, product marketing, site experience etc). • Support the team in campaign creation from idea generation to design details, message and launch. • Delivered clear goals and data to back up creative strategy (test buttons, test headlines, test ideas etc) weekly. • Successfully managed multidisciplinary teams in the production of marketing materials, Internet and/or multimedia products, and is able to serve as a mentor and provide strong leadership across disciplines. • Support the team in campaign creation from idea generation to design details, message and launch. Show less Cypher Media is a performance-minded online marketing company. Our goal is to build, own, and manage proprietary marketplaces that drive value for our consumers, our publishers, and our advertisers. Started in early 2008, Cypher Media has built over 100+ web properties in the promotional marketing, entertainment, and causal gaming sector. We’re a young, exciting, fast growing, Silicon Valley start up to say the least. Roles and Responsibilities: • Own brand and creative across… Show more Cypher Media is a performance-minded online marketing company. Our goal is to build, own, and manage proprietary marketplaces that drive value for our consumers, our publishers, and our advertisers. Started in early 2008, Cypher Media has built over 100+ web properties in the promotional marketing, entertainment, and causal gaming sector. We’re a young, exciting, fast growing, Silicon Valley start up to say the least. Roles and Responsibilities: • Own brand and creative across channels including (email, web, search, social, display, Blog, product marketing, site experience etc). • Support the team in campaign creation from idea generation to design details, message and launch. • Delivered clear goals and data to back up creative strategy (test buttons, test headlines, test ideas etc) weekly. • Successfully managed multidisciplinary teams in the production of marketing materials, Internet and/or multimedia products, and is able to serve as a mentor and provide strong leadership across disciplines. • Support the team in campaign creation from idea generation to design details, message and launch. Show less

Senior Web Designer

• 2005 - Feb 2008

Senior Web Designer

• Jan 2004 - Feb 2008

• Promotion development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. • Success with Direct Market Response advertising. • Optimize user flow experiences to help increase revenue. • Create promotions from scratch. • Develop websites using HTML, CSS, & Flash • Produce marketing banners distributed to Yahoo, MSN, MySpace, and more. • Promotion development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. • Success with Direct Market Response advertising. • Optimize user flow experiences to help increase revenue. • Create promotions from scratch. • Develop websites using HTML, CSS, & Flash • Produce marketing banners distributed to Yahoo, MSN, MySpace, and more.

Senior Web Designer

• 2005 - 2008

Senior Billing Manager

• 2001 - 2005

Site Manager

• Jul 2001 - Jan 2004

he Site Manager allows you to manage the pages and structure of your Web site. This manager is where you will publish the majority of the content in your site. Items covered in this section include: * Home Page Settings * Creating/Editing Home Page Contents * SEO (Search Engine Optimization) Settings * Default Panels * Pages Pending * Search * Show All Pages * Accessing Pages * Pages Available * Shortcut * Adding… Show more he Site Manager allows you to manage the pages and structure of your Web site. This manager is where you will publish the majority of the content in your site. Items covered in this section include: * Home Page Settings * Creating/Editing Home Page Contents * SEO (Search Engine Optimization) Settings * Default Panels * Pages Pending * Search * Show All Pages * Accessing Pages * Pages Available * Shortcut * Adding a Page * Creating/Editing Page Contents * Changing the Order of Pages * Group Access * Management * Personalization * Parent Pages * Polls * Panels * Deleting a Page