Bryan Hoeft
Marketing Advisor at connectTMA- Claim this Profile
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Bio
Tracy Veverka
Bryan was one of the primary reasons why I decided to pursue growing my career at Thomson Reuters. He is a passionate and intuitive leader that empowered his team to deliver awesome results. Any organization would be lucky to benefit from Bryan's strong mix of analytical decision making and creative solutioning skills. His partners and key stakeholders rave about the relationships he has built and his leadership approach. Bryan is a calm and steadying force no matter the challenge or obstacle, which I respected and loved learning from him.
Robert Howard
Few people have the opportunity to report to a VP who is also a coach and mentor—but I did when I worked for Bryan. Bryan, over our time working together, took great pride in establishing our organization as a leading force in optimization and innovation. I worked with Bryan as both a direct report and as downline report. Bryan was a key member in my recruitment and eventual hiring into the Thomson Reuters organization. Our organization within Tax & Accounting, through the leadership of Bryan, were the recipients of multiple digital marketing and technology awards. Through the visionary leadership and technology experience Bryan brought, we were successful in increasing marketing attributed sales, improving the digital customer experience, and enabling customers to do business
Tracy Veverka
Bryan was one of the primary reasons why I decided to pursue growing my career at Thomson Reuters. He is a passionate and intuitive leader that empowered his team to deliver awesome results. Any organization would be lucky to benefit from Bryan's strong mix of analytical decision making and creative solutioning skills. His partners and key stakeholders rave about the relationships he has built and his leadership approach. Bryan is a calm and steadying force no matter the challenge or obstacle, which I respected and loved learning from him.
Robert Howard
Few people have the opportunity to report to a VP who is also a coach and mentor—but I did when I worked for Bryan. Bryan, over our time working together, took great pride in establishing our organization as a leading force in optimization and innovation. I worked with Bryan as both a direct report and as downline report. Bryan was a key member in my recruitment and eventual hiring into the Thomson Reuters organization. Our organization within Tax & Accounting, through the leadership of Bryan, were the recipients of multiple digital marketing and technology awards. Through the visionary leadership and technology experience Bryan brought, we were successful in increasing marketing attributed sales, improving the digital customer experience, and enabling customers to do business
Tracy Veverka
Bryan was one of the primary reasons why I decided to pursue growing my career at Thomson Reuters. He is a passionate and intuitive leader that empowered his team to deliver awesome results. Any organization would be lucky to benefit from Bryan's strong mix of analytical decision making and creative solutioning skills. His partners and key stakeholders rave about the relationships he has built and his leadership approach. Bryan is a calm and steadying force no matter the challenge or obstacle, which I respected and loved learning from him.
Robert Howard
Few people have the opportunity to report to a VP who is also a coach and mentor—but I did when I worked for Bryan. Bryan, over our time working together, took great pride in establishing our organization as a leading force in optimization and innovation. I worked with Bryan as both a direct report and as downline report. Bryan was a key member in my recruitment and eventual hiring into the Thomson Reuters organization. Our organization within Tax & Accounting, through the leadership of Bryan, were the recipients of multiple digital marketing and technology awards. Through the visionary leadership and technology experience Bryan brought, we were successful in increasing marketing attributed sales, improving the digital customer experience, and enabling customers to do business
Tracy Veverka
Bryan was one of the primary reasons why I decided to pursue growing my career at Thomson Reuters. He is a passionate and intuitive leader that empowered his team to deliver awesome results. Any organization would be lucky to benefit from Bryan's strong mix of analytical decision making and creative solutioning skills. His partners and key stakeholders rave about the relationships he has built and his leadership approach. Bryan is a calm and steadying force no matter the challenge or obstacle, which I respected and loved learning from him.
Robert Howard
Few people have the opportunity to report to a VP who is also a coach and mentor—but I did when I worked for Bryan. Bryan, over our time working together, took great pride in establishing our organization as a leading force in optimization and innovation. I worked with Bryan as both a direct report and as downline report. Bryan was a key member in my recruitment and eventual hiring into the Thomson Reuters organization. Our organization within Tax & Accounting, through the leadership of Bryan, were the recipients of multiple digital marketing and technology awards. Through the visionary leadership and technology experience Bryan brought, we were successful in increasing marketing attributed sales, improving the digital customer experience, and enabling customers to do business
Credentials
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DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS
EmeritusNov, 2021- Oct, 2024 -
Real Estate Salesperson License
Michigan Department of Licensing and Regulatory Affairs
Experience
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connectTMA
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United States
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Legal Services
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1 - 100 Employee
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Marketing Advisor
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2021 - Present
During this time period, I develop effective marketing and digital marketing strategies, while auditing and creating a digital ecosystem to optimize channel opportunities across Paid, Earned, and Owned Media. Below listed are my key accomplishments within this role: • Addressed key buyers' challenges and business needs, as well as facilitated a team to win over prospective clients. • Increased email opens by 183% and engagement by 800%. • Leveraged data and analytics to ensure quarterly alignment, while collaborating on creative direction and driving iterative and incremental program changes.
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Moody's Analytics
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Consumer Goods Rental
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Head of Marketing, Digital Insights at Moody's Analytics
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2021 - 2022
During this tenure, Along with many other tasks, I led marketing for the flagship product line, while developing and managing the marketing plan and budget. One of my key assignments in this role was to oversee marketing strategy, campaign management, and operations with global teams in product marketing, customer retention marketing, lead acquisition, and content marketing. Highlights of my achievements/contributions include: • Modernized marketing structure and practices for KPI optimization across regions and customer types. • Actively drove conversations and liaised with product strategists and stakeholders to ensure current and accurate material, messaging, and campaigns, as well as keep customers up to date on product enhancements and retention efforts. • Optimized digital and social channels, including producing record setting top of funnel videos to drive awareness and leveraging mid-funnel video interactions to advance consideration via social retargeting.
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Thomson Reuters
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Canada
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Software Development
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700 & Above Employee
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Vice President Marketing - Campaign Planning and Demand Generation
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2018 - 2020
In this role,I liaised on creative direction, drove iterative and incremental program deliverables, and ensured quarterly alignment. I created campaign strategy and processes for acquisition, retention, and cross-sell activities by building a team. I developed budgeting and performance forecasting tools, as well as implemented a lead scoring system and nurture program.My top achievements within this role are following:• Drove 55% ROI YoY increase on a flat budget and exceeded total revenue target by over 30%.• Reversed declining ecommerce revenue stream and delivered 6+ months of record breaking, above target performance.• Protected sales opportunities, revenue, and customer experience within a matter of weeks and months by quickly converting several key in-person events to virtual alternatives due to COVID.• Oversaw and managed a multi-million-dollar marketing budget, including planning, tracking, and reporting against key performance and commercialization metrics.
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Vice President - Digital Marketing
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2014 - 2018
During this time period,I managed a team of 70+ marketing professionals across multiple U.S. and international locations to deliver demand generation, organize omni-channel digital campaigns, drive brand awareness, and identify digital sales opportunities. I oversaw a wide array of tasks, including content production, design, video, events, web technology, marketing enablement, social, SEM/SEO, and ecommerce. I administered central marketing operations and business support for three major customer segments and two key regions.Below listed are my key accomplishments within this role:• Integrated several key marketing functions into a unified central team to drive efficiency and collaboration which resulted in award-winning operation. o Increased capability and project bandwidth by 100% YoY. o Reduced digital marketing and web execution time by 50% YoY. o Decreased marketing collateral execution and delivery time by 20-30% YoY. o Provided support for 300+ marketing projects per month, while serving 50+ internal clients across five business segments.• Increased organic sessions by 55.7% and goal completion from organic up 39.7% by launching SEO strategy and implementation.• Drove 20.8% growth in revenue in the first year by consolidating several legacy estores.• Achieved 315% of the MQL goal by implementing a content syndication program.• Successfully audited and optimized Martech stack and vendor relationships for Tax business, while consolidating desperate systems into a cohesive stack.
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Senior Director - Web Marketing
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2013 - 2014
During this tenure,I facilitated the achievement of a marketing contribution of 20%+ of revenue goals by driving campaigns, lead generation, and nurturing for multiple business segments. I utilized modern-marketing techniques such as A:B testing, segmentation, dynamic content, and lead scoring to drive optimum outcomes.My top achievements within this role are following:• Expanded reach of web properties to attract/connect with potential visitors through thought leadership, lead generation optimization, and localization efforts.• Managed integration of direct mail, web, video, and electronic communication into effective, cohesive approach.• Successfully transformed a traditional marketing website into full customer life-cycle experience, including e-commerce purchases, event registrations, and product renewals.Additional ExperienceDirector of Marketing, Professional Software Group | Thomson Reuters - Dexter, Michigan
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Education
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University of Michigan - Stephen M. Ross School of Business
MBA, General Management and Leadership Development -
Eastern Michigan University
B.S., Organizational Communication & Business -
Washtenaw Community College
Associate's degree
Community
