Heather Bryan
Media Solutions Manager at Goodway Group- Claim this Profile
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Bio
Jill Philips
I have had the pleasure of working with Heather on a large account for the past several years. She stands out as one of the brightest and most professional people I have worked with in my career. We handle a large volume of campaigns and Heather can be counted on to ensure every detail is perfect from start to finish. Her ability to analyze data/trends and explain it to clients in a way they can understand has been a huge asset to the team. Beyond that, clients love working with her. She is 110% customer focused and she makes sure their requests and questions are answered quickly and with a smile. Heather will be an asset to any organization lucky enough to bring her on board.
Geoff Halsema
Heather was a key member and thought leader on a very specialized business unit we developed to service a complex healthcare network client of over 200 hospitals. No DSP could handle the rigors of this client- with hundreds of small, granular campaigns running concurrently- until Heather. Heather developed and managed bulletproof processes that allowed our team to take on the work, and most importantly, make it easy for our client to do business with us. She provided counsel and education to the client stakeholders, always adding value to their day, and her constant curiosity allowed us our team to innovate and anticipate client needs, providing maximum "surprise and delight". I attribute much of our long-term success with this client directly to her and her work ethic. It was a great pleasure to be in business with Heather.
Jill Philips
I have had the pleasure of working with Heather on a large account for the past several years. She stands out as one of the brightest and most professional people I have worked with in my career. We handle a large volume of campaigns and Heather can be counted on to ensure every detail is perfect from start to finish. Her ability to analyze data/trends and explain it to clients in a way they can understand has been a huge asset to the team. Beyond that, clients love working with her. She is 110% customer focused and she makes sure their requests and questions are answered quickly and with a smile. Heather will be an asset to any organization lucky enough to bring her on board.
Geoff Halsema
Heather was a key member and thought leader on a very specialized business unit we developed to service a complex healthcare network client of over 200 hospitals. No DSP could handle the rigors of this client- with hundreds of small, granular campaigns running concurrently- until Heather. Heather developed and managed bulletproof processes that allowed our team to take on the work, and most importantly, make it easy for our client to do business with us. She provided counsel and education to the client stakeholders, always adding value to their day, and her constant curiosity allowed us our team to innovate and anticipate client needs, providing maximum "surprise and delight". I attribute much of our long-term success with this client directly to her and her work ethic. It was a great pleasure to be in business with Heather.
Jill Philips
I have had the pleasure of working with Heather on a large account for the past several years. She stands out as one of the brightest and most professional people I have worked with in my career. We handle a large volume of campaigns and Heather can be counted on to ensure every detail is perfect from start to finish. Her ability to analyze data/trends and explain it to clients in a way they can understand has been a huge asset to the team. Beyond that, clients love working with her. She is 110% customer focused and she makes sure their requests and questions are answered quickly and with a smile. Heather will be an asset to any organization lucky enough to bring her on board.
Geoff Halsema
Heather was a key member and thought leader on a very specialized business unit we developed to service a complex healthcare network client of over 200 hospitals. No DSP could handle the rigors of this client- with hundreds of small, granular campaigns running concurrently- until Heather. Heather developed and managed bulletproof processes that allowed our team to take on the work, and most importantly, make it easy for our client to do business with us. She provided counsel and education to the client stakeholders, always adding value to their day, and her constant curiosity allowed us our team to innovate and anticipate client needs, providing maximum "surprise and delight". I attribute much of our long-term success with this client directly to her and her work ethic. It was a great pleasure to be in business with Heather.
Jill Philips
I have had the pleasure of working with Heather on a large account for the past several years. She stands out as one of the brightest and most professional people I have worked with in my career. We handle a large volume of campaigns and Heather can be counted on to ensure every detail is perfect from start to finish. Her ability to analyze data/trends and explain it to clients in a way they can understand has been a huge asset to the team. Beyond that, clients love working with her. She is 110% customer focused and she makes sure their requests and questions are answered quickly and with a smile. Heather will be an asset to any organization lucky enough to bring her on board.
Geoff Halsema
Heather was a key member and thought leader on a very specialized business unit we developed to service a complex healthcare network client of over 200 hospitals. No DSP could handle the rigors of this client- with hundreds of small, granular campaigns running concurrently- until Heather. Heather developed and managed bulletproof processes that allowed our team to take on the work, and most importantly, make it easy for our client to do business with us. She provided counsel and education to the client stakeholders, always adding value to their day, and her constant curiosity allowed us our team to innovate and anticipate client needs, providing maximum "surprise and delight". I attribute much of our long-term success with this client directly to her and her work ethic. It was a great pleasure to be in business with Heather.
Credentials
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Google Analytics 4 (GA4) Essential Training
LinkedInMay, 2023- Nov, 2024 -
Edge Academy Certified: Marketing Foundations
The Trade DeskMay, 2016- Nov, 2024 -
Amazon DSP Campaigns Certification
AmazonMay, 2023- Nov, 2024 -
Google Analytics Individual Qualification
GoogleNov, 2017- Nov, 2024 -
Google AdWords
GoogleNov, 2017- Nov, 2024 -
Programmatic Certified
The Trade Desk, Inc.
Experience
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Goodway Group
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United States
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Advertising Services
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300 - 400 Employee
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Media Solutions Manager
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Apr 2020 - Present
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Campaign Operations Manager
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Dec 2014 - Present
In my role as Campaign Operations manager, I oversee digital marketing campaigns for a client representing over 200 hospitals with close to 100 campaigns per month. I handle initial campaign set up, reviewing creative to meet specs, tagging and pixel creation and implementation, monitoring campaigns for performance, and reporting and analytics. I research and answer client questions regarding their campaigns, relevant trends as well as tactics and formats. In addition, I have created process efficiencies and trained the client in them and built the process for a new client modeled on those practices Show less
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heatheralaynebryan
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Dallas, TX
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Freelance/Contract Digital Project and Content Manager
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Sep 2012 - Dec 2014
Before returning to full-time work, I used my knowledge of digital content and project management to contract positions for small local enterprises creating search optimized content and website structure, consulting on digital marketing strategies, and using my contacts to coordinate marketing solutions-including logo design, email campaigns and social media calendars-for clients. Before returning to full-time work, I used my knowledge of digital content and project management to contract positions for small local enterprises creating search optimized content and website structure, consulting on digital marketing strategies, and using my contacts to coordinate marketing solutions-including logo design, email campaigns and social media calendars-for clients.
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Blockbuster
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United States
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Retail
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700 & Above Employee
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Online Content Manager
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Jul 2009 - Jun 2012
I coordinated all digital marketing content across all Blockbuster properties. This included the New Release, special interest carousels, and promotional placements on blockbuster.com and blockbusterathome.com. I managed the email, social media and blog calendars, and worked with the QA and technical teams to implement and troubleshoot new features on our websites. I worked on several marketing project teams including the microsite for Beatles Rockband, Vacation from Home foreign films promotion, and in-store Kid's program. Show less
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Administrative Assistant/Project Coordinator
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Jan 2007 - Jan 2009
Maintain status reports for internal and client meetings Organize project tem and client meetings Review and manage consumer submitted stories for posting to client website Maintain site statistics, and deliver reports to client when requested Lead estimation exercises for project team to determine level of effort and cost for site reporting Maintain status reports for internal and client meetings Organize project tem and client meetings Review and manage consumer submitted stories for posting to client website Maintain site statistics, and deliver reports to client when requested Lead estimation exercises for project team to determine level of effort and cost for site reporting
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Education
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1997 - 2001
Eastfield College
Community
