Experience

Congregation Emanu-El of the City of New York

• United States
• Religious Institutions
• 1 - 100 Employee

• Senior Director, Communications and Marketing

  • Jun 2022 - Present

  — Lead marketing and communications across all channels, including the website, social media, print, email, bulletin, and donor communication. — Collaborate and coordinate with various stakeholders to ensure messaging is targeted and impactful, including clergy, the Streicker Center, pre-school and congregational school, caring community, development, member affinity groups, and employee engagement. — Lead marketing and communications across all channels, including the website, social media, print, email, bulletin, and donor communication. — Collaborate and coordinate with various stakeholders to ensure messaging is targeted and impactful, including clergy, the Streicker Center, pre-school and congregational school, caring community, development, member affinity groups, and employee engagement.



Vested

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director - Branding, Digital, and ESG

  • Nov 2020 - Jun 2022

  — Advised clients on branding, digital strategy, integrated marketing, content strategy, usability and user experience, ESG, and DE&I. — Developed and executed high-impact integrated marketing, communications, and executive eminence strategies for financial services and fintech clients. — Advised clients on branding, digital strategy, integrated marketing, content strategy, usability and user experience, ESG, and DE&I. — Developed and executed high-impact integrated marketing, communications, and executive eminence strategies for financial services and fintech clients.



Independent Consultant

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Integrated Marketing and Communications Consultant

  • May 2020 - Nov 2020

  — Developed and executed integrated marketing and communications for B2B, DTC apparel, and SaaS clients. — Developed and executed integrated marketing and communications for B2B, DTC apparel, and SaaS clients.



XPO

• Transportation/Trucking/Railroad
• 700 & Above Employee

• Vice President, Digital Marketing

  • Jan 2019 - Apr 2020

  Head of digital and social media for international, industry-leading Fortune 500 B2B transportation and supply chain logistics company operating in 30 countries, with approximately 100,000 employees and over 50,000 customers. (NYSE: XPO) — Built and scaled complex digital strategies across corporate websites, social media, and third-party websites to optimize digital brand reputation and support marketing/sales efforts. — Developed social media campaign strategies to engage internal and external stakeholders on Facebook, Twitter, Instagram, and LinkedIn; fostered community building and employee collaboration on Workplace; launched and managed LinkedIn Elevate and other programs to generate employee engagement and brand advocacy. — Executed branding and acquisition campaigns across social, search, and native advertising. — As a member of Diversity and Inclusion Leadership Team, contributed to diversity, inclusion and access initiatives and professional development. Show less



Lumentus

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Director, Digital Strategy

  • Aug 2016 - Jan 2019

  Head of digital practice for a independent corporate communications and digital reputation management agency with a focus on financial services, healthcare, and non-profit clients. — Developed integrated digital-first marketing and communications strategies for financial services, life sciences, non-profit clients, and issues advocacy. — Led digital team and ensured success of client campaigns, projects, and accounts. — Drove new business efforts and managed key client relationships. Show less



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Senior Director, Digital and Social Media

  • Jul 2015 - Apr 2016

  Senior digital and social media executive for multinational public relations and communications firm. Member of Consumer & Brand practice leadership. — Managed social media team, providing strategic guidance and counsel for development of social media campaign ideas, strategic approach and oversight of tactical execution for the firm's largest client relationship. — Planned and executed high-profile social media programs for a major financial services client within a complex cross-agency and multi-agency team. — Developed content strategy programs leveraging executive influencer voices on key issues to drive positive public perception and build brand equity. Show less



Brunswick Creative Campaigns and Content

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Strategy Director

  • May 2014 - Jun 2015

  U.S. digital strategy lead at in-house creative agency of Brunswick Group, an international, London-based strategic communications agency working in 23 offices across 14 countries. — Managed a team advising clients on digital strategy, user experience/usability, search engine optimization, analytics, social media, and integrated marketing to support corporate communications and public relations efforts. — Led new business development and pitch efforts. U.S. digital strategy lead at in-house creative agency of Brunswick Group, an international, London-based strategic communications agency working in 23 offices across 14 countries. — Managed a team advising clients on digital strategy, user experience/usability, search engine optimization, analytics, social media, and integrated marketing to support corporate communications and public relations efforts. — Led new business development and pitch efforts.



Addison

• United States
• Design Services
• 100 - 200 Employee

• Senior Digital Content Strategist

  • Apr 2013 - Apr 2014

  Developed digital content strategy for independent branding and creative agency with a focus on financial communications, employee engagement, and sustainability. — Owned content strategy, digital project management, and social media strategy for financial services, pharmaceutical, legal, and nonprofit clients Developed digital content strategy for independent branding and creative agency with a focus on financial communications, employee engagement, and sustainability. — Owned content strategy, digital project management, and social media strategy for financial services, pharmaceutical, legal, and nonprofit clients



KKR

• United States
• Financial Services
• 700 & Above Employee

• Vice President, Digital Marketing

  • Sep 2010 - Apr 2013

  Global brand marketing lead for a leading global investment firm with $148B assets under management. (NYSE: KKR) — Led marketing efforts, including corporate website redesign, employee intranet portal, iPad application, online reputation management, as well as the inaugural print and online annual report and ESG report. — Managed digital rollout of new branding, including corporate websites, intranet, and email communications. Global brand marketing lead for a leading global investment firm with $148B assets under management. (NYSE: KKR) — Led marketing efforts, including corporate website redesign, employee intranet portal, iPad application, online reputation management, as well as the inaugural print and online annual report and ESG report. — Managed digital rollout of new branding, including corporate websites, intranet, and email communications.



Morgan Stanley

• United States
• Financial Services
• 700 & Above Employee

• Director, Digital Marketing

  • Nov 2009 - Sep 2010

  Digital media lead for multinational, Fortune 100 financial services firm with more than 60,000 employees in 42 countries. (NYSE: MS) — Managed high-level internal and external digital marketing, including corporate website, employee intranet, and alumni social network. — Developed content for websites, social media, and email communications for external audiences including clients, investors, and alumni. — Led redesigns of corporate website, enterprise alumni social network, and redesign and reorganization of employee intranet. Launched firm's first Sustainable Investing (ESG) website and first Diversity and Inclusion website. Show less



Independent Consultant

• New York, NY

• Digital Strategist

  • Sep 2007 - Nov 2009

  — Directed digital and social media strategy projects and campaigns for consumer packaged goods, beverage alcohol, and non-profit clients, including AB/InBev, Atlantic Philanthropies, Brunswick Group, CorePharma, Liberty Global, Marks Paneth, Noxzema, Pernod Ricard, The Robert Wood Johnson Foundation, and St. Ives. — Directed digital and social media strategy projects and campaigns for consumer packaged goods, beverage alcohol, and non-profit clients, including AB/InBev, Atlantic Philanthropies, Brunswick Group, CorePharma, Liberty Global, Marks Paneth, Noxzema, Pernod Ricard, The Robert Wood Johnson Foundation, and St. Ives.



Davis Polk & Wardwell LLP

• United States
• Law Practice
• 700 & Above Employee

• Marketing and Business Development Coordinator

  • Jul 2005 - Sep 2007

  Coordinated digital marketing for leading international corporate “white shoe” law firm operating in seven countries with $1.4B in annual revenue. — Managed creation and distribution of targeted digital communications, including industry memoranda, news updates and practice-area newsletters. — Led requirements gathering, research process, and competitive analysis for firm’s website redesign. Coordinated digital marketing for leading international corporate “white shoe” law firm operating in seven countries with $1.4B in annual revenue. — Managed creation and distribution of targeted digital communications, including industry memoranda, news updates and practice-area newsletters. — Led requirements gathering, research process, and competitive analysis for firm’s website redesign.