Experience

Merchant North

• Advertising Services
• 1 - 100 Employee

• Retention Manager

  • Apr 2019 - Present

  Oversee lifecycle marketing strategies to support onboarding, retention and reactivation programs. • Creates a motivating environment in order to achieve business objectives • Meet with stakeholders to define business requirements, provide project updates and present analysis of Lifecycle campaigns. • Act as a source of “best practice” for Marketing Automation and work with other Lifecycle Marketing Managers to implement them globally. • Work with Lifecycle Marketing Specialists on developing strategies to improve KPIs of specific segments. • Assess needs, align stakeholders and develop measurable systems resource and process change. • Manage internal resources to ensure fixed and variable scope deliverables are delivered on time, on budget, and as specified. • Produce high-quality proposals, reports and process documents. • Conduct needs analysis through technology audit, content audit, process audits and stakeholder feedback. • Ability to identify new areas for improvement and development of Lifecycle campaigns and to articulate to business leaders. • Coordinate project responsibilities, allocate and prioritize tasks among team members • Ensure that campaigns, creative briefs and other strategic marketing documents, and the overall campaign calendar accurately reflect marketing objectives, target groups and ROI in-line with the business strategy • Responsible for the preparation of summary reports and post-campaign analysis of all projects, utilizing Business Intelligence resources to ensure take-away and learning.



Opimian Wine Club de Vin

• Canada
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing & Membership Experience Manager

  • May 2017 - Apr 2019

  - Oversaw marketing budget and optimized advertising sources - Improved web presence through SEO, A/B Testing;- Utilized Google Analytics to gather and track website metrics;- Drove initiatives such as marketing performance reports, developed new scoring techniques;- Conceptualized and identified KPIs;- Plan, develop, and implement marketing strategies essential to the achievement of set targets;- Utilize social media platforms to promote and publicize products in order to reach a target market;- Supervise the activities of assistant marketing managers and other marketing employees to ensure efficient and productive work operation

• Marketing Coordinator / Membership Experience Supervisor

  • Oct 2014 - May 2017

  - Develop membership acquisition and retention programs;- Oversee external advertising and internal reward programs, and measure enrollment data;- Manage nationwide reward programs such as Affinity Partnerships;- Ensure a high level of customer satisfaction and retention through active listening, monitoring email inbox and social media forums;- Propose and execute regional and national promotions with partners through weekly team meetings, monthly progress reports and analysis of desired outcome;- Encourage direct day-to-day support of regional representatives to assess recruitment performance and event targets;- Pool resources with marketing and digital teams on brand concept, website content and visibility through social media (Facebook and Twitter), email, Google AdWords, website promotions, print advertising (EnRoute Magazine, Globe and Mail, re:porter, Reader’s Digest) and affinity partners promotions.- Collaborate with marketing team in the rebranding of the organization for both the 35th and 40th anniversary years, including the design of the logo, selection of Pantone colors, presentation of catalogs;

• Marketing Coordinator

  • Mar 2005 - Oct 2014

• Special Events Coordinator

  • Sep 2001 - Mar 2005