Experience

Redbud Brands

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Vice President of Growth

  • Nov 2022 - Aug 2023

  Los Angeles, California, United States



Moonshot Brands

• United States
• Online and Mail Order Retail
• 1 - 100 Employee

• Senior Director, Growth Marketing

  • Oct 2021 - Oct 2022

  Acquiring, operating, and growing profitable e-commerce brands. -Led the marketing team and go-to-market strategy for a portfolio of eleven e-commerce brands, responsible for the DTC channel performance, revenue generation, and portfolio growth. -Built the marketing team and systems from the ground up to support the growth of existing and on-boarding brands -Implemented multi-channel strategies across paid, organic, and owned channels that successfully drove double-digit YoY… Show more Acquiring, operating, and growing profitable e-commerce brands. -Led the marketing team and go-to-market strategy for a portfolio of eleven e-commerce brands, responsible for the DTC channel performance, revenue generation, and portfolio growth. -Built the marketing team and systems from the ground up to support the growth of existing and on-boarding brands -Implemented multi-channel strategies across paid, organic, and owned channels that successfully drove double-digit YoY growth across all brands -Drove the re-branding, user research, competitive mapping, and positioning for all properties -Oversaw systems management including website maintenance & development, CRM implementation, analytic reporting, site conversion optimization, and project management. -Responsible for the full life-cycle of campaign development from concept, creative, promotion, optimization, performance analysis, funnel optimization, content strategy, retention, and agency/vendor relationships Show less



BLP

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Director

  • Jul 2019 - Oct 2021

  Los Angeles Metropolitan Area A midsized digital media agency and leader in growth marketing. We partner with brands to acquire customers efficiently at scale. -Successfully implemented digital strategies across dozens of client accounts that feature various business models, including; e-commerce, SAAS, mobile, pre-order, service-based, and information products across numerous industries -Launched growth consulting services supporting VC-funded firms to achieve aggressive revenue targets -Trained and mentored… Show more A midsized digital media agency and leader in growth marketing. We partner with brands to acquire customers efficiently at scale. -Successfully implemented digital strategies across dozens of client accounts that feature various business models, including; e-commerce, SAAS, mobile, pre-order, service-based, and information products across numerous industries -Launched growth consulting services supporting VC-funded firms to achieve aggressive revenue targets -Trained and mentored marketing staff in Meta Ads, AdWords, native advertising, analytic analysis, reporting, direct response techniques, and other core competencies of the firm -Utilized data sources to report meaningful insights that have directly altered client positioning and future product development -Led cross-functional marketing strategies across client verticals, organizing advertising budgets, creative production, and funnel optimization Show less



ChromaDex

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Marketing Director

  • Aug 2017 - May 2019

  Greater Los Angeles Area ChromaDex Corp. is a global bioscience company dedicated to healthy aging. The ChromaDex team, which includes world-renowned scientists, is pioneering research on nicotinamide adenine dinucleotide (NAD+), levels of which decline with age. -Led the DTC launch of the company's flagship product (Tru Niagen) to $30M in annual revenue pace in less than two years -Developed digital advertising and user acquisition strategies with $1 million-plus advertising budgets -Built the growth… Show more ChromaDex Corp. is a global bioscience company dedicated to healthy aging. The ChromaDex team, which includes world-renowned scientists, is pioneering research on nicotinamide adenine dinucleotide (NAD+), levels of which decline with age. -Led the DTC launch of the company's flagship product (Tru Niagen) to $30M in annual revenue pace in less than two years -Developed digital advertising and user acquisition strategies with $1 million-plus advertising budgets -Built the growth marketing hired and managed a team of eight -Drove cost per customer acquisition down by 30% and increased LTV by 25%. -Created materials and training for the company-wide continual education on digital marketing trends, reported e-commerce metrics, and insights directly to the CEO and executive team -Led the implementation of all major marketing tech; including CRM, email management, business intelligence tools, content hosting, and project management software Show less



Biomarker Labs

• United States
• Biotechnology Research

• Chief Operations Officer, Co-Founder

  • Dec 2014 - Jul 2017

  Biomarker Labs gives users the ability to leverage their digital health data to track and decode how diets, supplements, foods, drinks, and physical activity changes impact their physiological and psychological health and performance. -Created all of Biomarker’s business plans, financial models and projections, maintained financial documentation and standard accounting practices and managed cash flow and budgeting -Developed a Minimum Viable Product with a personalized e-commerce… Show more Biomarker Labs gives users the ability to leverage their digital health data to track and decode how diets, supplements, foods, drinks, and physical activity changes impact their physiological and psychological health and performance. -Created all of Biomarker’s business plans, financial models and projections, maintained financial documentation and standard accounting practices and managed cash flow and budgeting -Developed a Minimum Viable Product with a personalized e-commerce revenue model and executed marketing campaigns across multiple channels achieving $30k MRR -Secured funding from several investors, including a seed round that was led by 500 Startups -Aligned executive team and investors to develop long-term company strategy, outlined key milestones, and led daily operations to meet all company-wide objectives -Led the organization through a pivot from a B2C focus to a stronger product-market-fit enterprise sales company and developed a replicable sales process that produced a $2 million pipeline in under 4 months Show less



TruBrain

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• VP Sales and Marketing

  • Dec 2013 - Nov 2014

  Santa Monica, CA -Developed affiliate-based marketing channels, led corporate partnership and reseller relationships, which contributed 30% of overall revenue during the first two years of operation -Achieved a lifetime value to cost of acquisition ratio of 4:1 through multi-staged conversion optimization, and churn reduction -Successfully implemented content-based marketing strategies and testing initiatives that increased website conversions by 200% -Organized a QEEG study with Cognitive… Show more -Developed affiliate-based marketing channels, led corporate partnership and reseller relationships, which contributed 30% of overall revenue during the first two years of operation -Achieved a lifetime value to cost of acquisition ratio of 4:1 through multi-staged conversion optimization, and churn reduction -Successfully implemented content-based marketing strategies and testing initiatives that increased website conversions by 200% -Organized a QEEG study with Cognitive Neuroscientists and volunteered participants to validate product efficacy, and produce marketing collateral Show less



Welker and Associates

• Founding Partner

  • Oct 2012 - Jan 2014

  Corona, CA



Parsonx

• United States
• Financial Services
• 1 - 100 Employee

• Investment Advisor

  • Dec 2010 - Jul 2012

  Orange County, California