Experience

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  Toronto Honda

  • Toronto, Canada Area

  • General Manager

    • Dec 2018 - Present
    • Toronto, Canada Area

    🏆 Auto Dealership Leader on a mission to achieve stellar results by blending innovation, people power, relentless focus on improvement and efficiency, and a fanatical devotion to customer satisfaction. Join me on this exhilarating ride to transform the automotive industry!🚀 Used Vehicle Operations Revamp: Transformed used vehicle operations, implementing changes in turn strategy, pricing, and purchase methods, leading to substantial Gross Profit and net growth.💼 F&I Process Refinement: By refining the F&I process, incorporating continuous training, reworking product menus and presentation process, made significant enhancement to Gross Profit per vehicle🔧 Top Service Sales: Improved service sales per repair order, modifying performance standards, pay plans, and service menu ELR, resulting in consistent top of region performance🌟 High CSI Ranking: My relentless dedication to delivering exceptional customer experiences for both sales and after-sales has us at top 10% regional ranking in CSI (April 2023).🏅 Award-Winning Performance: We are a multiple-year recipient of the prestigious Honda Quality Dealer award, showcasing my commitment to excellence.📱 Omnichannel Digital Marketing: Designed and executed campaigns targeting conquest and current customers across multiple digital touchpoints, enhancing customer engagement.🌿 Green Dealer Certification: My commitment to prioritizing sustainability, secured Honda Canada Green dealer certification.💡 E-Store Relaunch: Re-launched Canada's largest Honda parts e-store, establishing key partnerships to enable rapid scaling📈 Successful Negotiator: I effectively negotiate critical business contracts and leases to secure assets and reduce pricing.🚚 Sophisticated Logistics: I designed and manage a complex logistical workflow to maximize revenue and turn in Canada's most challenging geographic footprint.

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  Toronto Kia

  • Toronto, Ontario, Canada

  • General Manager

    • Dec 2018 - Oct 2023
    • Toronto, Ontario, Canada

    🏆 President's Award Winner: Recipient of the President's Award from Kia Canada for Top Aftersales in Canada for year 2022, showcasing my dedication to excellence in profitability, customer service, and dealership operations.🌟 Exceptional Customer Satisfaction: Toronto Kia is ranked #1 in the region for Customer Satisfaction Index (CSI) year-to-date (April 2023), highlighting our commitment to delivering outstanding experiences to our customers.🚗 Rapid New Car Sales Growth: By hiring key staff and implementing proven dealer group business practices, we have accelerated new car sales volume growth, positioning the dealership for continued success in a competitive market.🔝 Regional Profitability Leader: Strategic decisions and focus on operational efficiency have propelled our dealership to the top of the region for profitability, significantly outperforming the region.🔧 Aftersales Business Excellence: With a focus on streamlining processes, recruitment and training, enhancing service offerings, and optimizing the overall customer experience, we are the most profitable Kia dealership in aftersales operations.💡 Innovative Marketing Strategies: Implementing creative and targeted marketing campaigns, we have expanded our customer reach, driving increased interest and engagement with our dealership, resulting in higher sales and customer satisfaction.🌐 Logistical Solutions & Practices: Developed innovative logistical solutions and practices to enable near top-of-region sales volume from a Kia dealership with the smallest physical footprint in Toronto, showcasing my ability to overcome challenges and drive success.

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  Toronto Honda and Toronto Kia

  • Toronto, Canada Area

  • Director Fixed Operations

    • Mar 2013 - Dec 2018
    • Toronto, Canada Area

    🌟 Marketing Trailblazer: Pioneered innovative marketing programs, consistently driving YoY growth in customer base for over a decade, showcasing adaptability and expertise in the automotive retail industry.🥇 Regional Tire Sales Leader: Devised and executed a winning strategy to become the top tire sales leader in the region, offering the best selection, competitive pricing, and fostering a culture of thorough inspection and recommendation.💰 Top Service Department Net Profit: Consistently maintained exceptional performance and financial results, keeping the service department's net profit at the top of the regional peer group.🚚 Advanced Workflow Technologies: Introduced technological solutions to optimize workflow and sales process' increasing sales per repair order and enhance customer satisfaction index (CSI)🏆 Market Leader in Tire Sales & Satisfaction: Achieved the highest tire sales per active VIN in the region, solidifying the dealership's position as a market leader in both tire sales and customer satisfaction.👥 Dedicated Online Store Team: Recruited, hired, and trained a committed team to manage and operate the online store, ensuring its continued success.

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  Toronto Honda

  • Toronto, Canada Area

  • Fixed Operations Manager

    • Jun 2006 - Mar 2013
    • Toronto, Canada Area

    🚀 Launched in 2008, I proudly pioneered the first-ever Honda online Parts Store in Canada. Championing the design and rollout, I navigated data share agreements with OEMs, orchestrated site development, crafted cutting-edge SEO tactics, executed Google marketing campaigns, streamlined process mapping, optimized pricing strategies, and forged shipping contracts.

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  Paul Willison Chrysler

  • Toronto, Canada Area

  • General Service Manager

    • Mar 2004 - Jun 2006
    • Toronto, Canada Area

    🌟 Service Manager Catalyst: As the General Service Manager at a Central Toronto Chrysler Dealership, I was instrumental in the remarkable growth and success of the service department, driving meaningful improvements across key performance metrics.🔧 Enhanced C.P. Labour Sales & Mechanical Gross Profit: Boosted Customer Pay Labour Sales and Total Mechanical Gross Profit, reflecting our focus on customer service, competitive pricing strategies, and operational efficiency, resulting in a doubling of net profit in first year💡 Improved Department Net Profit: Increased the annualized Total Department Net Profit, demonstrating the effectiveness of our strategies in driving business success.📈 Optimized C.P. Repair Order Volume & Hours per Order: Focused on customer satisfaction, marketing, and sales processes, resulting in an uplift in Repair Order volume and C.P. Hours per Repair Order.🏷️ Refined Effective Labour Rate: Revamped our pricing strategy to optimize competitiveness in the market and enhance the Effective Labour Rate.

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  CRS Consulting

  • Greater Toronto Area, Canada

  • Independent Automotive Retail Consultant & Industry Expert

    • Feb 2002 - Mar 2004
    • Greater Toronto Area, Canada

    💎 Auto Retail Consulting Ace: I provided high-impact consulting services to large-volume domestic and import dealerships, elevating their game to new heights through performance analysis, reporting, marketing and sales training🚀 Innovative Customer Marketing & Retention: Pioneered cutting-edge, data-driven marketing programs and strategies, optimizing customer retention and leaving competitors in the past.🔧 Retail Service Sales Consultation Master: Transformed dealership performance by identifying untapped opportunities through in-depth KPI analysis and delivering actionable recommendations.🌟 High-Impact Sales Training Seminars: Revolutionized service sales training for advisors, managers, and contact center personnel, propelling customer experience and sales per interaction to the next level.🔍 Executive Search Consulting: Acted as a talent magnet for dealerships, scouting and recruiting top-tier candidates for pivotal leadership roles, from General Manager to Technicians.📊 Database Quarry Expertise: Unleashed the power of data with exceptional skills in database quarry and comprehensive reporting, enabling clients to dominate their market and optimize strategies.📅 Weekly Consultation Meetings: Empowered service managers with results-driven consultations, providing personalized coaching and guidance to turbocharge continuous performance enhancement.🔎 In-Depth Financial Analysis: Fueled dealership decision-making by evaluating crucial KPIs, focusing on efficiency, gross, and net return, and driving businesses to excel.

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  ARK (Automotive Retail Knowledge)

  • Toronto, Canada Area

  • Senior Manager of Customer Solutions & Virtual Business Development, Automotive Division

    • Apr 2000 - Feb 2002
    • Toronto, Canada Area

    🏆 Auto Biz Dev Leader: Partnered with top-tier Canadian dealership groups & major manufacturers to drive customers to their dealerships.💡 Call Center Empowerment: Trained teams on phone sales techniques, boosting conversion rates & fostering excellence. Increased dealership clients' labor sales & sales retention.🌟 Sales Growth: Delivered a 25% avg. growth in service sales within the first year using innovative strategies, sales techniques & seamless DMS integration.🌐 DMS Integration Pioneer: Streamlined processes & enhanced performance by integrating DMS with call center switches.📊 Data-Driven Decisions: Designed output reports to track production & ROI, empowering clients for strategic growth.🤝 Trusted Partner: Secured successful contract negotiations & long-term relationships with high-impact sales presentations.