Experience

Project A Ventures

• Germany
• Venture Capital and Private Equity Principals
• 100 - 200 Employee

• Junior Growth Marketing Manager

  • Feb 2022 - Present



Amplifyre

• Germany
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Analyst

  • Aug 2021 - Jan 2022

  • Analyzing user experience to improve message and website performance.• Developing communication and messaging strategy.• Lead further website development, platform innovation, and creation of new features.• Analyze website data on the user journey and implement changes to boost conversion. • Collaborate with the development team to roll out new platform features.

• Marketing & Growth Analyst

  • Apr 2020 - Jul 2021

  • Content creation for social media and website: White papers, articles, videos, posts.• Marketing campaign creation and management (LinkedIn, Facebook and Google Ads). • Website and campaign performance management (Google Analytics).• Design of mock-ups and concepts for user testing (Figma).• Development of market reports and competitor analysis.



Embraco

• Brazil
• Mechanical Or Industrial Engineering
• 700 & Above Employee

• Corporate Sustainability Analyst

  • Aug 2019 - Mar 2020

  Development of global sustainability projects, targeting the generation of value to the business through initiatives that are aligned with the Sustainable Development Goals.

• Business Innovation Analyst

  • Mar 2018 - Mar 2020

  • Market validation for new business opportunities.• Creation of websites for proof of concept and customer journey validation.• Management of marketing campaigns on Google Ads and Facebook Ads.• Data analysis of website and marketing campaign performance (Google Analytics). • Development of a marketplace strategy for a service app in the Indian market.

• New Business Development Intern

  • Mar 2017 - Mar 2018

  Development of Digital Innovation Projects, such as apps and online tools, through Design Thinking and Customer Development methodologies: Prototype creation, creation of tests for project validations, user experience, digital strategy, creation and management of marketing campaigns, website development, communication channels management (towards user acquisition), graphic design for marketing campaigns and project applications, branding strategy for new businesses.

• PMO Intern

  • Mar 2016 - Mar 2017

  • Close contact with project owners to keep track of progress and compliance of projects. • Prioritization of projects and allocation of the corporate budget according to guidelines. • KPI tracking and control for industrial projects.• Support for cross-department program implementation.