Experience

Pasadena Tournament of Roses

• United States
• Entertainment Providers
• 1 - 100 Employee

• Lead Executive, Parade Development Office

  • Aug 2019 - Present

  Management and overall operation of the Parade Development Office, including sponsorship revenue generation, evolutionary partnership opportunities, float campaign guidance, and support of parade participants and Association events. Management and overall operation of the Parade Development Office, including sponsorship revenue generation, evolutionary partnership opportunities, float campaign guidance, and support of parade participants and Association events.



Playfly Premier Partnerships

• United States
• Spectator Sports
• 1 - 100 Employee

• Vice President, Partnerships & Strategic Branding

  • Nov 2016 - Aug 2019

  Prospected, presented, negotiated, and extended sponsorships with entertainment and lifestyle clients including The Greek Theatre, Hollywood Bowl, and Santa Monica Pier. Applied highly advanced functional skills to decks, proposals, case studies, corporate branding, and website. Prospected, presented, negotiated, and extended sponsorships with entertainment and lifestyle clients including The Greek Theatre, Hollywood Bowl, and Santa Monica Pier. Applied highly advanced functional skills to decks, proposals, case studies, corporate branding, and website.



The Outdoor Recreation Group

• United States
• Consumer Goods
• 1 - 100 Employee

• President

  • Jul 2015 - Oct 2016

  Recruited to lead 15-month family ownership transition by spearheading enduring improvements to management structure, sales operations, forecasting, procurement, cash flow, product development, customer service, and inventory management. Recruited to lead 15-month family ownership transition by spearheading enduring improvements to management structure, sales operations, forecasting, procurement, cash flow, product development, customer service, and inventory management.



Explore Transplant

• Executive Director/CEO

  • Apr 2014 - Jul 2015

  Stepped in from board role to guide distressed nonprofit to its strategic acquisition. Oversaw finances, staff and marketing. Stepped in from board role to guide distressed nonprofit to its strategic acquisition. Oversaw finances, staff and marketing.



OneLegacy

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Vice President of Marketing & Communications

  • Oct 2001 - Apr 2014

  Instituted department with 20 staff and $3.8 million budget supporting media relations, public education, legislative affairs, special events, online presence, creative services, multicultural community outreach, and volunteer program. Enduring statewide and national initiatives include Donate Life California Organ & Tissue Donor Registry, Living Donation California, Donate Life Rose Parade Float campaign, Donate Life brand strategy and Donate Life America's donor designation data reporting. Instituted department with 20 staff and $3.8 million budget supporting media relations, public education, legislative affairs, special events, online presence, creative services, multicultural community outreach, and volunteer program. Enduring statewide and national initiatives include Donate Life California Organ & Tissue Donor Registry, Living Donation California, Donate Life Rose Parade Float campaign, Donate Life brand strategy and Donate Life America's donor designation data reporting.



Siegel+Gale

• Brand Consultant

  • Jan 2000 - Sep 2001

  Managed and contributed to a broad range of brand strategy, naming, identity, interactive and corporate communications initiatives for Experian, Earle M. Jorgensen Co., OneLegacy and several internet startups. Managed and contributed to a broad range of brand strategy, naming, identity, interactive and corporate communications initiatives for Experian, Earle M. Jorgensen Co., OneLegacy and several internet startups.



The Outdoor Recreation Group

• United States
• Consumer Goods
• 1 - 100 Employee

• Director of Marketing

  • 1997 - 2000

  Led 23-employee department handling product development, costing, samples, merchandising, graphic design, trade shows, trademarks, advertising, and public relations. Led 23-employee department handling product development, costing, samples, merchandising, graphic design, trade shows, trademarks, advertising, and public relations.



Major League Soccer

• United States
• Spectator Sports
• 500 - 600 Employee

• Director of Marketing Programs

  • Dec 1995 - Dec 1996

  Instituted creative services department to support sales, sponsor services, broadcasting, public relations, and licensing. Instituted creative services department to support sales, sponsor services, broadcasting, public relations, and licensing.



CE Sports

• Vice President

  • Jan 1991 - Oct 1995

  Managed ESPN-televised Bud Light Pro Beach Volleyball League, including most aspects of operational infrastructure: on-site presentation, public relations, event planning and promotion, team draft, stats, athlete relations, sponsor sales and services. Managed ESPN-televised Bud Light Pro Beach Volleyball League, including most aspects of operational infrastructure: on-site presentation, public relations, event planning and promotion, team draft, stats, athlete relations, sponsor sales and services.