Head of Media and Data

• Nov 2022 - Present

Head of Performance

• Jun 2021 - Nov 2022

Achievements: -Build and lead a team of 15 professionals in devising paid campaigns by implementing the right programs, tracking, and analytics. -Winning new business and industry awards for the group -Developed a scalable working process in which the team acted as a hub for the APAC region. Responsibilities: -Driving growth and transformation, building the business and reputation, and ensuring we have the talent and the teams to deliver on-the-ground. -Develop growth marketing strategies that support business and client’s growth through ROI-based consumer approaches and data-driven strategies. -Develop and lead growth projects, including new channels, partnerships, and new market entries. -Work cross-functionally with teams like Product Management, Data Science, Ad Operations, Sales team to ensure growth and campaigns are executed on time, within budget, and in line -Lead the Growth Marketing team and impact company’s growth trajectory as a senior leader within the organization -Exceptional ability to coach, develop, and mentor team members -Ability to create strategic yet actionable project plan for an ambiguous, somewhat open-ended problem statements Show less

Associate Director

• Nov 2018 - May 2021

Achievements: - Lead & nurture a team of 9 digital marketing specialist. - Working closely with clients and key internal stakeholders to form a scalable work process across multiple markets in Asia Pacific Region - Oversee ecommerce revenue growth by 70% for a client. - 2x Finalists in the Global Performics Vanguard Award for best media campaign. Key Responsibilities - Drive Integrated performance marketing for agency's client with a strong focus on digital channels. - Provide consultation on digital marketing strategy, KPI setting, measurement, and ad stack. - Clients entrusted include brand building for finance, commercial banking segment, wealth banking segment - Drive eCommerce performance for FMCG & technology clients across Asia-Pacific - Develop digital strategy for clients in the technology space in Asia-Pacific for both B2B and B2C segments. - Oversee search strategy for client in the luxury automotive space. Show less

Engagement Director, Data Sciences - Performance Marketing

• Jul 2016 - Nov 2018

Achievements: - MARKies Awards 2018 - Best use of Automation - Silver - MY Marketing Excellence Awards 2017 - Excellence In Media Strategy - Gold - Digital Trading Awards 2017- Best Use Of Programmatic Platform - Finalist Key Responsibilities: -Apply integrated marketing concepts, visual identity, brand strategy and positioning, and message development skills to digital marketing strategies and execution. - End-to-end ownership of digital & performance marketing from strategy and development, budget planning, campaign execution & post campaign reporting & analysis. - Managing and overseeing biddable digital media and technology including programmatic, search, digital advertising, paid social, content discovery network, Web analytics as well as any emerging platforms and initiatives for the group. -Day-to-day client & team management -Hiring & managing a small team across different disciplines (Programmatic, Ad-Ops). -Working closely with third party Adtech platforms and vendors. -Increasing efficiency via driving new processes and ways of working within digital. -New business and pitching Show less

Paid Search Manager

• Sep 2015 - Jul 2016

Achievements: - 2016 Golden Globe Tigers Award - Best Search Engine Marketing : Telekom Malaysia - HyppTV Bryan is responsible for helping to develop innovative search strategies to meet and exceed client business objectives and leading tactical execution and optimization of search programs. He has a wide experience in digital strategy & implementation in a variety of industry ranging from FMCG, Finance, Travel, Telco & Auto. Bryan is also responsible for the management of day to day search operations & guides a team of 4 & help to driving strategic expertise within the team. He does this by ensuring that the team applies the best practices across the board & closely monitor campaigns and be on top of potential hiccups & bottlenecks. He is responsible for the entire search delivery workflow / process for the department and ensures delivery team members are utilised to optimum capacity in terms of work-load management. Show less

Regional Digital Marketing Executive

• Jun 2013 - Sep 2015

Achievements: - Nurtured a team of PPC specialist (3) to lead digital marketing efforts in VN, PH & TH. - Increased efficiency of PPC campaigns by 25% whilst maintaining volume. - Consolidated & streamlined the group's PPC platforms. - Developed a monthly of the paid & social digital landscape for key decision makers. Key Responsibilities: - Work closely with local marketing teams across the SEA region to devise strategies that drives quality paid online traffic to JobStreet's websites. - Develop and manage integrated digital marketing campaigns utilising a range of techniques including, but not limited to paid search, display advertising, PPC & Analytics. - Evaluate customer research, market conditions and competitor data via onsite & offsite analytics - Review new technologies and keep the company at the forefront of developments in digital marketing. - Responsible for optimising the leads funnel of web traffic to lead conversion; particularly traffic from paid sources. - Work with marketing stakeholders to create lead nurture programs that will create greater velocity through the funnel. - Provide marketing teams across the region with BI & insights through web analytics. Show less

Marketing & Public Relations Executive

• Mar 2012 - Jun 2013

Achievements: - Launch of the SOTA brand to the public where users can select and buy travel packages. - Launch of the HAS brand to the tourism industry where B2B trade can happen within the system. - Produced detailed marketing reports into easy to digest information that assists in key decision making. Key Responsibilities: - Coordinate and manage direct marketing campaigns using BTL & AT which includes digital and social media programs, including corporate website, PPC, Facebook, Twitter and electronic newsletter. - Assisting in the management of key external relationships with suppliers, service providers and campaign partners and identify relationship-building opportunities. - Working closely with the sales & development team to create an understanding of the marketing environment and key segment groups. - Creating and implementing a marketing approach that will initiate new customer markets and revenue growth whilst taking ownership from concept to finish. - Coordination and development of various other promotional and marketing materials including liaising with Creative Agencies, Suppliers, artwork signoff and input with creative ideas and selection. Show less

Marketing & Customer Service Manager

• Jun 2010 - Nov 2011

Achievements: - Launched the first monthly webinar between the company and its ANZ user base. - Successfully produced annual user group session in which full attendance was recorded. Marketing Responsibilities: - Coordination and management of company trade shows and customer events utilizing both ATL and BTL techniques. - Planning, organization and execution of monthly webinars & ANZ National User Groups program & social media. Customer Service Responsibilities: - Acting as a direct contact point for customers and also responsible for looking after all ANZ customers. - Providing help and advice to customers using the organization’s products or services &Investigating and solving customers' problems, which may be complex or long-standing problems. - Dealing with escalated issues and liaising with our internal businesses to service our customers to ensure a seamless and problem free engagement with Kaseya. - Maintain customer database and keeping accurate records of discussions or correspondence with customers. Show less

Sales Consultant

• Sep 2007 - Mar 2010

Achievements: - Consistently achieved and exceeded KPI/ Sales target and achieving the 2009 Sales excellence award to be among the top 10 sales person in the country, - Attained excellent Customer Satisfaction Index for 2009. - Achieved National Suzuki sales league membership. 2009. Achievements: - Consistently achieved and exceeded KPI/ Sales target and achieving the 2009 Sales excellence award to be among the top 10 sales person in the country, - Attained excellent Customer Satisfaction Index for 2009. - Achieved National Suzuki sales league membership. 2009.

Sales Consultant

• Jul 2005 - Sep 2007