Experience

Campspot

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Product and Design

  • Jul 2022 - Present

• Director of Operations, Tools and Business Insights

  • Jun 2021 - Aug 2022



Hotwire

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Director Supply Strategy and Operations

  • Oct 2019 - Jun 2021

  Greater Seattle Area Led our scalable account management and supply operations teams. Ops functions included data, sales and market operations as well. Was responsible for ensuring the best possible lodging rates and inventory were flowing to our customers on Hotwire.com. Also had heavy ownership in Hotwire supply strategy planning and execution as well as weekly Trading meeting responsibilities.

• Sr. Program Manager / Product Manager

  • Sep 2017 - Oct 2019

  Greater Seattle Area Strategic and tactical ownership of technical and business programs related to Hotwire opaque supply. Also had some product management responsibilities including the build out of internal and partner facing analytics tools. Also was responsible for our white label integration for flights, packages and activities paths including building feature parity as compared to sister brands (Expedia and Hotels.com).



Expedia, Inc.

• United States
• Real Estate

• Area Manager

  • Oct 2015 - Sep 2017

  Greater Seattle Area Built from scratch and managed the top-performing team in terms of KPIs globally in 2016 and 2017 YTD. Consistently scored above company and org averages in Rate Your Stay and Manager Feedback surveys. Nominated to role as GPG and Connectivity Champion where I’ve created invaluable programs driving deep understanding of these complex topics within AMER super-region. Highly involved in product inception meetings and operations-focused Kaizen sessions shaping the future of… Show more Built from scratch and managed the top-performing team in terms of KPIs globally in 2016 and 2017 YTD. Consistently scored above company and org averages in Rate Your Stay and Manager Feedback surveys. Nominated to role as GPG and Connectivity Champion where I’ve created invaluable programs driving deep understanding of these complex topics within AMER super-region. Highly involved in product inception meetings and operations-focused Kaizen sessions shaping the future of tools for supply teams. Team has presented two AMER-wide best practices; one was runner-up for Best Practice of the Year in 2016. Show less



Sound Experiential Marketing

• Advertising Services

• Founder and CEO

  • Apr 2009 - Jan 2016

  Greater Seattle Area Sound Experiential was my pet project to create a company that produces the finest running events on the planet. All events we created were designed to minimize impact on the Earth and the wallets of participants AND sponsors, while maximizing the profits of charitable efforts and promoting fitness. We raised $225k+ for King County Parks over 6 years via the bby5k which still exists today under different management www.bby5k.com. This is no longer an active business.

• Sr. Business Analyst

  • Jan 2013 - Oct 2015

  Greater Seattle Area Oversaw development of new metrics, reports and a dashboard to analyze and prioritize efforts associated with Hotwire hotel supply strength vs. PCLN Express Deals (BML reporting). Helped create new supply strength metrics and reporting to effectively gauge Hotwire hotel discounts, availability and performance; these new metrics are utilized by hotel account managers to prioritize efforts effectively. Worked cross-functionally with stake holders across Hotwire finance, BI… Show more Oversaw development of new metrics, reports and a dashboard to analyze and prioritize efforts associated with Hotwire hotel supply strength vs. PCLN Express Deals (BML reporting). Helped create new supply strength metrics and reporting to effectively gauge Hotwire hotel discounts, availability and performance; these new metrics are utilized by hotel account managers to prioritize efforts effectively. Worked cross-functionally with stake holders across Hotwire finance, BI, marketing and leadership to uncover opportunities and streamline processes. Functioned as ad hoc reporting expert for hotel account management and leadership teams filling a void created by dated reporting technology while actively educating users on best processes to access relevant data.

• Hotel Account Manager

  • Oct 2011 - Jan 2013

  Greater Seattle Area Oversaw roughly $17 million in Hotel RMD in 2012 across 19 markets in US and Western Canada while exceeding plan for the year. With primary focus on securing opaque rates and inventory, frequently out-performed peers in terms of frequency of phone calls and person to person meetings. Overcame woeful internal hotel reporting tools to become analytics expert on account management team helping to drive improved prioritization of team time across several markets. Worked… Show more Oversaw roughly $17 million in Hotel RMD in 2012 across 19 markets in US and Western Canada while exceeding plan for the year. With primary focus on securing opaque rates and inventory, frequently out-performed peers in terms of frequency of phone calls and person to person meetings. Overcame woeful internal hotel reporting tools to become analytics expert on account management team helping to drive improved prioritization of team time across several markets. Worked collaboratively with LPS market management, Egencia account managers and other EI brands to showcase appropriate EI products to hotel partners when Hotwire wasn’t a valid option.



Egencia

• United States
• Travel Arrangements
• 700 & Above Employee

• Supplier Marketing Specialist

  • Jan 2011 - Oct 2011

  Greater Seattle Area Helped manage a portfolio of 5440+ preferred (EPR) hotels in a consultative, revenue management driven environment. Primary use of time each day was to consult hotels on their rates, markets and marketing opportunities as well as troubleshooting connectivity issues to ensure best access to rates and inventory. Maintained active, cooperative interaction with PSG Market Management and other key internal stakeholders via frequent presentations and daily communication to drive shared… Show more Helped manage a portfolio of 5440+ preferred (EPR) hotels in a consultative, revenue management driven environment. Primary use of time each day was to consult hotels on their rates, markets and marketing opportunities as well as troubleshooting connectivity issues to ensure best access to rates and inventory. Maintained active, cooperative interaction with PSG Market Management and other key internal stakeholders via frequent presentations and daily communication to drive shared business goals. Interfaced across organizations to successfully roll out new rate linkage technology ensuring Egencia has access to the best possible rates and inventory. Show less



Expedia

• Singapore
• Internet Publishing
• 100 - 200 Employee

• Market Coordinator

  • Aug 2009 - Dec 2010

  Greater Seattle Area Meticulously analyzed market data to target opportunities for increased profit via deals, asymmetrical DRRs, inventory blocks, and exclusives. Helped develop, produce, and present at an Expedia San Francisco market event drawing over 120 hoteliers. Survey data confirms the event was successful and appreciated by those attending. Developed and presented multiple best practices with audiences ranging from the California team to all of LPS AMER market management. Mastered new… Show more Meticulously analyzed market data to target opportunities for increased profit via deals, asymmetrical DRRs, inventory blocks, and exclusives. Helped develop, produce, and present at an Expedia San Francisco market event drawing over 120 hoteliers. Survey data confirms the event was successful and appreciated by those attending. Developed and presented multiple best practices with audiences ranging from the California team to all of LPS AMER market management. Mastered new reporting tools and functions as they launched, and was relied upon by peers as a source of knowledge. Show less


MySource Talent
• Marketing Manager

  • Nov 2008 - Jan 2010


Bensussen Deutsch & Associates

• 1 - 100 Employee

• Associate Marketing Manager

  • Jul 2008 - Nov 2008

• Sales Coordinator

  • Feb 2007 - Jun 2008

  Sales solutions associate