Marketing Manager

• Apr 2023 - Present

As the Marketing Manager, I am responsible for developing and maintaining brand guidelines that modernize and unify the firm, capture our target audience, and generate leads. Responsible for a $500,000 marketing budget, including paid social, google ads, display campaigns, marketing materials, and events. Mentored an intern by engaging them in cross-functional projects that yielded multiple product re-designs. Grew follower count by 1.7K% within 180 days while maintaining an impressive + 9.5M % reach by creating effective paid and organic social media strategies that engaged a target audience and captured 750 qualified leads. Utilized Adobe Creative Cloud to create visually appealing assets such as videos, GIFs, and infographics, effectively conveying brand presentation across all social media channels. Produced high-quality video content for TV spots and all social platforms that featured clients, staff, and partners. Developed and executed PR campaigns to drive client retention and referrals, resulting in a 23% decrease in client drops. Worked cross-functionally with the Sales team to develop a B2B protocol to capture organizations we wish to partner with through email campaigns, relationship management, and marketing materials. Key Programs: King County Metro Advertising • Present • Proposed and executed a local display campaign with the King County Metro bus system with a $200,000 ad budget. PR Packages • Present • Created a PR program to recognize new clients and deflate a spiking drop rate through product research, designing the packaging, and executing programming with relevant teams. Event Marketing • Located key groups with similar target audiences to develop events that would grow brand recognition and generate leads • Renton Downtown Partnership, Seattle PrideFest, Portland Ride of Silence, Human Rights Campaign Dinner, Food Lifeline, Walk like MADD (Mothers Against Drunk Driving), and National Night Out. Show less

Digital Marketing Manager

• Dec 2022 - Mar 2023

As a Senior Digital Marketing Manager, I standardize compelling content across 6 channels and 8 accounts, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok. I analyze social media trends and track weekly metrics and KPIs via Google Analytics to provide valuable insights to the leadership team. I steer social media CRM operations across the enterprise, leveraging tools such as HubSpot and Sprout Social in collaboration with the community to increase audience engagement and reach. I lead cross-functional teams, agencies, and vendors to support managed channels while managing project timelines and deliverables. In success, I grew my follower count by 2000 within 60 days while maintaining an impressive 10%+ engagement rate by implementing effective social media strategies and leveraging data analytics. I utilized Adobe Creative Cloud to create visually appealing assets such as videos, GIFs, and infographics, effectively conveying brand messaging across all social media channels. I produced high-quality video content for YouTube and onboarded talented creators for successful paid partnerships. I developed and executed campaigns to drive brand value and revenue attribution, increasing sales by 9% through organic and paid channels. Show less

Operations Services Analyst

• 2021 - 2022

In this role, I have administered social customer care strategies for Starbucks channels via (Facebook, Twitter, Instagram, and TikTok) to enhance customer satisfaction and retention. I engaged in the implementation of Tableau and other data visualization tools to conduct voice-of-customer and partner analysis, use data from multiple sources to develop self-serve capabilities, reduce contact center operating costs, and improve customer experience. I controlled brand approach in crises from a customer perspective, drafting external communications, consulting with executives, and generating real-time customer reports. I developed reporting for sentiment/volume/trends and CCC contact volume, monitoring in-store calls to provide brand-centric recommendations.Additionally, I utilized Tableau and other data visualization tools to conduct voice-of-customer and partner analysis, providing actionable insights to various business units. I leveraged data from multiple sources to develop self-serve capabilities, reducing contact center operating costs and improving customer experience. I possessed command over social media CRM operations such as Khoros Care & Khoros Marketing across the enterprise, ensuring efficient customer engagement and streamlined processes. I scrutinized trends related to in-store incidents and kept digital channel platform incidents, marketing campaigns/promotions, and other customer-centric data to provide insights to appropriate teams. Show less

Store Manager

• Feb 2019 - Apr 2021

As a Store Manager, I supported teams in developing and implementing growth and customer-centric strategies that challenged the status quo and enhanced standards. I facilitated the Store Manager to drive financial performance, schedule employees, and deliver an excellent Starbucks Experience. I balanced priorities and met deadlines, including managing partner breaks, ordering store materials, and ensuring smooth operations. I modeled a growth mindset and courageous leadership to support peers, identify potential growth opportunities, and link day-to-day activities to the bigger plan. Show less

Assistant Store Manager

• Sep 2018 - Feb 2019

Shift Supervisor + Coffee Master

• Sep 2015 - Sep 2018

Teacher Assistant

• Jun 2014 - Dec 2015

As a teaching assistant I aid the instructors in day-to-day activities, such as gathering supplies and answering any questions the students may have.

Department Assistant

• May 2014 - Dec 2015

Departmental upkeep and helping fellow students with purchasing materials for projects.

Shift Supervisor

• Aug 2011 - Jan 2015

Being a shift supervisor at Qdoba I am tasked with maintaining a friendly environment for customers, insuring great food quality and making sure my employees are well trained. At Qdoba I started as a line server and within a year I was promoted to shift supervisor, through this journey I have learned leadership and problem solving skills. Being a shift supervisor at Qdoba I am tasked with maintaining a friendly environment for customers, insuring great food quality and making sure my employees are well trained. At Qdoba I started as a line server and within a year I was promoted to shift supervisor, through this journey I have learned leadership and problem solving skills.