Chief Executive Officer

• Jan 2022 - Present

Business Strategy | Organic marketing | Sales | Mindset & Accountability | Copywriting | Google & FB Ads | 1on1 & Group Coaching Business Strategy | Organic marketing | Sales | Mindset & Accountability | Copywriting | Google & FB Ads | 1on1 & Group Coaching

CEO & Founder

• Jan 2017 - Jan 2022

Digital marketing agency, delivering localised digital campaigns in every part of the world. We are international digital experts specialised in Display Marketing, Facebook Ads, PPC, SEO and landing page optimization for generating new clients. Digital marketing agency, delivering localised digital campaigns in every part of the world. We are international digital experts specialised in Display Marketing, Facebook Ads, PPC, SEO and landing page optimization for generating new clients.

Growth Marketer

• Jul 2019 - Dec 2021

Google Ads Account manager

• Jan 2018 - Dec 2021

Paid Search Manager

• Aug 2021 - Nov 2021

Managing, optimizing and improving Google Ads and Bing Ads account for Ford Italy using SA360 Managing, optimizing and improving Google Ads and Bing Ads account for Ford Italy using SA360

Online performance manager

• Jan 2019 - Jan 2020

PPC Account Manager

• Jun 2018 - Mar 2019

• Directly support Account Director and Account Manager on a regular basis and to keep them up-to-date of all activity, communication and developments • Adhere to deadlines given by Client and Account Manager. • Effectively manage any external/internal queries/issues on Account. • Management of campaign creation, ad copy and creative strategy & optimisation. • Management of keyword and placement selection, implementation and optimisation strategy. • Ensure that all company… Show more • Directly support Account Director and Account Manager on a regular basis and to keep them up-to-date of all activity, communication and developments • Adhere to deadlines given by Client and Account Manager. • Effectively manage any external/internal queries/issues on Account. • Management of campaign creation, ad copy and creative strategy & optimisation. • Management of keyword and placement selection, implementation and optimisation strategy. • Ensure that all company financial processes and deadlines put in place are adhered to, and that all work is produced to a high degree of accuracy. • Monitor delivery of client campaigns and the Search Engine Budget spend. • Ensure that all weekly, monthly & ad-hoc client reports are produced in a timely and accurate manner. • Show a clear understanding of the dynamics between key KPI’s & comment on weekly performance fluctuations • Working closely with both agency stakeholders, and clients to ensure that all account/campaign strategies are delivered. • Regularly relay the latest Search & Industry related data to the client and internally. Show less • Directly support Account Director and Account Manager on a regular basis and to keep them up-to-date of all activity, communication and developments • Adhere to deadlines given by Client and Account Manager. • Effectively manage any external/internal queries/issues on Account. • Management of campaign creation, ad copy and creative strategy & optimisation. • Management of keyword and placement selection, implementation and optimisation strategy. • Ensure that all company… Show more • Directly support Account Director and Account Manager on a regular basis and to keep them up-to-date of all activity, communication and developments • Adhere to deadlines given by Client and Account Manager. • Effectively manage any external/internal queries/issues on Account. • Management of campaign creation, ad copy and creative strategy & optimisation. • Management of keyword and placement selection, implementation and optimisation strategy. • Ensure that all company financial processes and deadlines put in place are adhered to, and that all work is produced to a high degree of accuracy. • Monitor delivery of client campaigns and the Search Engine Budget spend. • Ensure that all weekly, monthly & ad-hoc client reports are produced in a timely and accurate manner. • Show a clear understanding of the dynamics between key KPI’s & comment on weekly performance fluctuations • Working closely with both agency stakeholders, and clients to ensure that all account/campaign strategies are delivered. • Regularly relay the latest Search & Industry related data to the client and internally. Show less

PPC & E-commerce Executive

• Jun 2017 - May 2018

Holiday Taxis is a “a technology company that does travel”.I'm responsible specifically for the areas of PPC and Digital Marketing (paid search, display, programmatic, retargeting) and their trading performance, as part of a wider ecommerce trading strategy. Looking to build up key EU marketplaces – largely via PPC and SEO initially - whilst continuing to increase UK market share. Holiday Taxis is a “a technology company that does travel”.I'm responsible specifically for the areas of PPC and Digital Marketing (paid search, display, programmatic, retargeting) and their trading performance, as part of a wider ecommerce trading strategy. Looking to build up key EU marketplaces – largely via PPC and SEO initially - whilst continuing to increase UK market share.

Paid search consultant

• Apr 2017 - Jun 2017

To build strong client relationships through regular client contact i.e. emails, phone calls and face-to-face meetings were necessary to manage the client’s expectations, answer questions on their digital marketing campaigns, educate them and work with them to ensure their requirements are being met at all times. Managing Paid Search/Google AdWords/Digital Marketing campaigns from strategy to tactical implementation to deliver amazing results on time and budget for all clients & internal… Show more To build strong client relationships through regular client contact i.e. emails, phone calls and face-to-face meetings were necessary to manage the client’s expectations, answer questions on their digital marketing campaigns, educate them and work with them to ensure their requirements are being met at all times. Managing Paid Search/Google AdWords/Digital Marketing campaigns from strategy to tactical implementation to deliver amazing results on time and budget for all clients & internal customers. Managing the production resource to accomplish the tasks/objectives/KPIs associated with all client campaigns & projects and to act as the link between the account manager and the production team. Collaborate with colleagues in Organic Search team to deliver Integrated Search Campaigns where relevant Analysing keyword and audience data by using online tools, Google Analytics and Excel spreadsheets to produce insights. Creating Paid Search/Digital Marketing strategies and campaign plans to achieve client objectives including increasing traffic, engagement, leads and sales. Ongoing Paid Search/Digital Marketing campaign research, testing and optimisation to maximise campaign effectiveness and success Presenting campaign results, insights and plans in written reports. Continuously improving the quality of client campaigns by developing internal processes, systems, templates and training programmes. To communicate project tasks and results to clients on an ongoing basis. Maintaining and sharing up-to-date knowledge of expert Paid Search techniques, industry benchmarks and tools. Research and innovate using what we like to call “special project” time to be the best you can be, to help us grow into being the best digital marketing agency in the world. Show less To build strong client relationships through regular client contact i.e. emails, phone calls and face-to-face meetings were necessary to manage the client’s expectations, answer questions on their digital marketing campaigns, educate them and work with them to ensure their requirements are being met at all times. Managing Paid Search/Google AdWords/Digital Marketing campaigns from strategy to tactical implementation to deliver amazing results on time and budget for all clients & internal… Show more To build strong client relationships through regular client contact i.e. emails, phone calls and face-to-face meetings were necessary to manage the client’s expectations, answer questions on their digital marketing campaigns, educate them and work with them to ensure their requirements are being met at all times. Managing Paid Search/Google AdWords/Digital Marketing campaigns from strategy to tactical implementation to deliver amazing results on time and budget for all clients & internal customers. Managing the production resource to accomplish the tasks/objectives/KPIs associated with all client campaigns & projects and to act as the link between the account manager and the production team. Collaborate with colleagues in Organic Search team to deliver Integrated Search Campaigns where relevant Analysing keyword and audience data by using online tools, Google Analytics and Excel spreadsheets to produce insights. Creating Paid Search/Digital Marketing strategies and campaign plans to achieve client objectives including increasing traffic, engagement, leads and sales. Ongoing Paid Search/Digital Marketing campaign research, testing and optimisation to maximise campaign effectiveness and success Presenting campaign results, insights and plans in written reports. Continuously improving the quality of client campaigns by developing internal processes, systems, templates and training programmes. To communicate project tasks and results to clients on an ongoing basis. Maintaining and sharing up-to-date knowledge of expert Paid Search techniques, industry benchmarks and tools. Research and innovate using what we like to call “special project” time to be the best you can be, to help us grow into being the best digital marketing agency in the world. Show less

PPC/ Marketing analyst

• Dec 2015 - Apr 2017

My role consist of evaluating campaigns to managing 40,000 keywords across a wide range of campaigns using a booking engine in conjunction with Google AdWords, Bing Ads and Google Analytics to improve the reach to booking conversion ratios on a daily basis in order to improve ROI. • Using Google AdWords, Bing Ads, Google Analytics and a booking engine to interpret large volumes of data across a wide array of campaigns • Optimization of paid search campaigns, ensuring that changes… Show more My role consist of evaluating campaigns to managing 40,000 keywords across a wide range of campaigns using a booking engine in conjunction with Google AdWords, Bing Ads and Google Analytics to improve the reach to booking conversion ratios on a daily basis in order to improve ROI. • Using Google AdWords, Bing Ads, Google Analytics and a booking engine to interpret large volumes of data across a wide array of campaigns • Optimization of paid search campaigns, ensuring that changes achieve increased performance and efficiency • Working to maximize the campaigns’ performances with large budget and improve ROI through bids adjustments, creating ad groups, writing ad copies, keywords research and strategies. • Reporting on Excel Dashboard and on PowerPoint presentations Show less My role consist of evaluating campaigns to managing 40,000 keywords across a wide range of campaigns using a booking engine in conjunction with Google AdWords, Bing Ads and Google Analytics to improve the reach to booking conversion ratios on a daily basis in order to improve ROI. • Using Google AdWords, Bing Ads, Google Analytics and a booking engine to interpret large volumes of data across a wide array of campaigns • Optimization of paid search campaigns, ensuring that changes… Show more My role consist of evaluating campaigns to managing 40,000 keywords across a wide range of campaigns using a booking engine in conjunction with Google AdWords, Bing Ads and Google Analytics to improve the reach to booking conversion ratios on a daily basis in order to improve ROI. • Using Google AdWords, Bing Ads, Google Analytics and a booking engine to interpret large volumes of data across a wide array of campaigns • Optimization of paid search campaigns, ensuring that changes achieve increased performance and efficiency • Working to maximize the campaigns’ performances with large budget and improve ROI through bids adjustments, creating ad groups, writing ad copies, keywords research and strategies. • Reporting on Excel Dashboard and on PowerPoint presentations Show less

Social Media Manager

• Jan 2014 - Sep 2015

• Managing the social media adverting through Facebook, Twitter and Google plus of different project, especially of the project “Barilla good4” • Taking and editing pictures to promote the project • Managing the social media adverting through Facebook, Twitter and Google plus of different project, especially of the project “Barilla good4” • Taking and editing pictures to promote the project