Co-président du Collège Marketing Direct et Conversationnel

• Apr 2023 - Present

Head of Customer Service & Deliverability

• Feb 2021 - Present

MINDBAZ - Country Manager Iberia

• Apr 2015 - Feb 2021

MINDBAZ is a SaaS email Marketing Platform created in 2008 and is part of M6 group. With more than a billion emails sent each month, our platform is amongst the main players in European Emailing, with a strong presence in french-speaking countries and Spain. Our expertise in email marketing and deliverability makes Mindbaz a front-line player in the email marketing industry. My role within Mindbaz is cross-channels :- In charge of the southern europe market (Spain, Italy, Portugal), Brand development and awareness. - Develop the Clients portfolio - Manage a senior sales developer.- Adapt the platform to local specificities- Consulting in Deliverability (focus on US ISPs, segmentation, data management strategy, ...)- Inbound and Outbound strategy to acquire new clients (Fairs, Blog posts, seminars, networking, ...)- Clients Training Show less

Joint CEO - Digital Marketing Consultant

• Apr 2014 - Jul 2016

Do you have a digital project ? Consulting. Conception. Realization. Diky will be with you every step of the way, from the idea to the finish line. Consulting ----------------------------------------------------------- For almost 10 years, the team built a real digital expertise. We can help you achieve your goal in developing your digital presence and increase your ROI. Digital solutions development ----------------------------------------------------------- We create and develop digital solutions, custom made and adapted to your needs. Database Advertisement ----------------------------------------------------------- Send your ad campaigns on qualified databases by reaching the right person with the right message. Show less

Operations Manager

• Apr 2011 - Mar 2014

Account Management o Key Account Manager (Prisma, 20minutes, Webedia, Welcome Media, Aujourdhui.com, consoGlobe, Officiel des Vacances, Easyvoyage, ...) o Statistical reporting o BP construction o Contracts preparation and negotiation of the conditions o Pre-signature analysis of the incoming databases Email Project Management o Databases cleansing program o Set up of retargeting solutions (teaming up with the technical team) o Segmentation o Return Path certification monitoring o IP reputation monitoring Acquisition / Co-Registration o Profiles providers selection o Negotiation of the adquisition price o Analysis of the collected profiles o Set up of a co-registration program on our audience Marketing Management o Team up with other department to build cross-channel offers (Display, Print, Email, Mobile, Social) o Newsletters design and validation o Emailing campains optimization, teaming up with the head of sales o Management of freelances (graphics and web integration) o Developping and consulting about new offers (retargeting, appending, etc.) Show less

Sales Representative

• Jan 2010 - Dec 2010

=> Customer relationship management => Translation of american brochure, adapted to the French audience => New business development => Customer relationship management => Translation of american brochure, adapted to the French audience => New business development

Sales Representative, Paris 15th district

• Sep 2008 - Nov 2009

- 13 Face to face sales a day - Target : B2B - 13 Face to face sales a day - Target : B2B

Lighting Product Manager

• Sep 2005 - Aug 2007

Purchase and Provider management ------------------------------------------------------------ - Portfolio management for a wide range of masts and lightning products with 4 subcontractors, and especially the Lenzi brand, specialized in Style Luminaires. - New products specifications - Close relationship with factories, in-site management - Purchase management, providers qualification Marketing ------------------------------------------------------------ - Yearly update of the Philips Lighting Catalog (rewriting, adding new products, pictures selection with the communication team) - New products launch (events, brochures, ...) - Training and support of the sales force Quality management ------------------------------------------------------------- - Set up of the EN40 norm - Managing with sub contractors all the calculus around it - Managing the developement of a SAP tool allowing us to properly associate masts and luminaires in compliance with the norm, and the application in a sales environment. - Training and support of the sales forces on these tools. Other ------------------------------------------------------------- - Project management for an IT migration, from our proprietary tool to configure products to SAP, with the IT team in France and in Eindhoven (needs specifications, conformity of the calculus, relay between french team and dutch teams, training the sales and projects teams) Show less

Community Manager

• 2002 - 2007

Implication dans les communautés suivantes : - FUWS: contributeur dans une communauté de jeunes auteurs amateurs, modération et administration - Les Gardiens du Monde: Modérateur et Community Manager sur un site consacré au jeu World of Warcraft - Malhal: Tournage de vidéos courtes pour le Web dans l'univers des Webséries. Implication dans les communautés suivantes : - FUWS: contributeur dans une communauté de jeunes auteurs amateurs, modération et administration - Les Gardiens du Monde: Modérateur et Community Manager sur un site consacré au jeu World of Warcraft - Malhal: Tournage de vidéos courtes pour le Web dans l'univers des Webséries.