Experience

AlmapBBDO

• Brazil
• Advertising Services
• 500 - 600 Employee

• Planning Manager

  • Jun 2021 - Present

  Managing South American campaigns for Volkswagen- Daily client interface (Brazil, Argentina and other LATAM countries);- Development of market studies and strategy for launches across LATAM countries;- Design, structure and implement model positionings;- Develop brand workshops;- Design and present creative briefs;- Manage Planning Team.

• Planning Manager

  • Jul 2018 - Present

  Managing Fragrances, Holiday, Body Care and Hair Care campaigns for O Boticário.- Daily Client interface;- Manage new brand development;- Design, structure and implement new brand positionings;- Develop brand workshops;- Product and brand strategy development;- Design and present creative briefs;- Market Research;- Consumer Research (design, follow, report);- Manage Planning Team.

• Planning Supervisor

  • Mar 2017 - Jul 2018

  Supervising Equity, Fragrances, Holidays and Promotional campaigns for O Boticário.- Daily Client interface-Support Product and brand strategy development;- Design and present creative briefs;- Market Research;- Consumer Research (design, follow, report);



@labcorp - Creativity @ Technology

• Brazil
• Advertising Services
• 1 - 100 Employee

• Planning Supervisor

  • Jan 2016 - Mar 2017

  Strategic Partner of Multisolution ad agency- Strategic Planning for C&C, Yamaha and Wizard, besides pitching for other big accounts; - Preparing and presenting criative briefs;- Designing and presenting campaings;- Supervising the planning team and coordinate efforts with tecnology, content and creative departments to ensure the correct 360º communication implementation.

• Planning Assistant

  • Nov 2013 - Dec 2015

  Strategic partner of Cheil and aktuellmix ad agencies- Working for brands like Samsung, Mundo Verde, Yoki, MasterCard, Natura, LG and others.- Digital Convergence Strategy Design;- Prepare creative briefs;- Keynote Presentations for clients and prospects (presentation design and speech);



Dagood

• Brazil
• Technology, Information and Internet

• Co-founder - Monetization, Sales and Comunication.

  • Jan 2012 - Sep 2013

  Networking - Company speaker and keynote presenter in startup competition and events; - Design company keynotes for investors and clients; Product Manager - Search for business model opportunities; - Developing business model (features and UX) with the Devs; - Daily performance analysis; - Implementing feedback loops; - Search for funding (R$20,000 raised with angel-investors); Marketing - Design and review Goals and KPIs; - Developing growth strategy; - Writing and Directing Launch Video; - Fanpage management; Show less



Seara

• Food and Beverage Manufacturing
• 700 & Above Employee

• Junior Marketing Analyst

  • Jan 2011 - Jan 2012

  - Responsible for the Mabella brand - Monitoring production and distribution of the entire line of products; - Designing sales strategy with Sales team; - Implementing the new brand: managing Ad Agency and suppliers to check and update labels; - Managing Mabella Italian Mortadella launch: product development through campaign - Product Development - Campaign Development - Support activities of In Natura product line - Responsible for the Mabella brand - Monitoring production and distribution of the entire line of products; - Designing sales strategy with Sales team; - Implementing the new brand: managing Ad Agency and suppliers to check and update labels; - Managing Mabella Italian Mortadella launch: product development through campaign - Product Development - Campaign Development - Support activities of In Natura product line



Colgate-Palmolive

• United States
• Manufacturing
• 700 & Above Employee

• Hair Care Marketing Intern

  • Jun 2009 - Nov 2010

  - Support launch of Palmolive Male Antidandruff and Complete Repair lines. - Ad Agency and Suppliers interface (campaign and POP materials adjustments); - Website management; - Promotional an In Store launch support - Category budget management - Support launch of Palmolive Male Antidandruff and Complete Repair lines. - Ad Agency and Suppliers interface (campaign and POP materials adjustments); - Website management; - Promotional an In Store launch support - Category budget management



ESPM Jr. SP

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Consultor/Gerente de Mercado

  • 2008 - 2009