Experience

Agence Kurū

• France
• Advertising Services
• 1 - 100 Employee

• Founder - Brand Strategist

  • Sep 2022 - Present

  KURŪ is a new type of communication agency that places collective intelligence at the service of creative & innovative ideas. We want to give companies the ability to make the best use of the capacities, the thinking and the diversity of expertise in communication, marketing and digital. For this, we have developed a work methodology based on 3 pillars: - Tailor-made teams of experts - Co-creation - Collaborative spirit Results ? Always more agility of our teams and accuracy in strategies and creative ideas. At KURŪ, we create and produce brands, content, experiences, and integrated communication ecosystems that will make you grow, placing your brand purpose at the center of the development of all our strategies. Our areas of expertise cover Brand Strategy, Advertising, Social Media and Digital… …with an integrated approach that mixes #strategy, #creation, #production and #dissemination. KURŪ, collective creation Show less



Aix-Marseille University

• France
• Higher Education
• 700 & Above Employee

• Teacher contractor in communications and digital marketing

  • Jan 2021 - Present



Freelance

• Brand Strategist Freelance

  • Oct 2021 - Sep 2022



KoolGang

• France
• Business Consulting and Services
• 1 - 100 Employee

• Deputy Managing Director & Brand Strategist

  • Dec 2019 - Oct 2021

  Clients : Adidas, Sport 2000, Starcow Paris, NKI Sushi, Region Sud, Maytronics International Codirection of the agency: • Development of the offer and communication tools • Development of the client portfolio • Structuring, recruitment & team management Creation & Management of the branding and communication strategies department • Strategic recommendations: integrated communication plans, digital & social media strategies • Brand strategies and platforms (Promise, Vision, Mission, Purpose) • Creation and production management • KPIs, performance reporting and campaign reports Show less



McCann Paris

• France
• Advertising Services
• 100 - 200 Employee

• Account Director

  • Nov 2016 - Nov 2019

  • Strategically led all client interactions as a respected advisor on their brand positioning, industry trends, business goals and integrated digital marketing and communication plans• Integrated Communication Plans : Organization, coordination et supervision of internal teams (account, creation, production & strategy) et external agencies from the strategic recommendation to the campaign performance assessment• Brand strategy : Strategic lead of the client’s brand positioning development through the production of ‘Brand Book’ (Purpose, Mission, Vision, Positionning…)• Brand content & social media : Planned, launched and managed social media presences, fan engagement and influence campaigns from the strategic recommendation to the content production and performance tracking• Digital : In charge of the strategic recommendations and management of productions (websites, newsletters, social media, mobile applications)• Management of two teams of two account managers and three account executives Show less

• Account Manager

  • Jul 2013 - Oct 2016

  • In charge of the integrated campaigns development : Coordination of internal teams (account executives, creation, production & strategy) and external teams, from writing briefs to campaigns delivery. Project monitoring, control of deadlines & budgets• Brand strategy : Managed the brand toolkits development (Brand Book, brand Purpose & Brand Architecture), management of new product launches (marketing concepts, positioning, creative and production development)• Social Media : Managed the launch of social media presence and strategic developments, in charge of the content production and editorial calendar management• In charge of the International coordination for 50 markets : local adaptation toolkit development, guardian of brand strategy for all local developments, production of best practice toolkit, production of local insights recommendations, management of local adaptations• Team management of four account executives Show less

• Account Executive

  • Feb 2010 - Jun 2013

  • In charge of the in integrated campaign development, from the brief production to the delivery to local markets• Redaction of competitive review and benchmarks• International coordination for 50 markets : management of local adaptations• Management of a junior account executive and interns



Momentum Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Associate Account Executive

  • Jun 2009 - Jan 2010

  Accounts: Auchan, Banque Populaire, HSBC, Microsoft, Mastercard In charge of integrated campaign developments: creative briefs, creative development and production Accounts: Auchan, Banque Populaire, HSBC, Microsoft, Mastercard In charge of integrated campaign developments: creative briefs, creative development and production



Orange

• France
• Telecommunications
• 700 & Above Employee

• Associate Product Manager

  • Mar 2008 - Aug 2008

  - Actively participated in the launch of a new service and in its communication plan development - Elaboration of the weekly assessment chart (statistics) - Actively participated in the launch of a new service and in its communication plan development - Elaboration of the weekly assessment chart (statistics)