Experience

Conta Azul

• Brazil
• Financial Services
• 500 - 600 Employee

• Product Manager

  • Sep 2023 - Present



Armac

• Brazil
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Senior Product Manager - Growth

  • Oct 2022 - May 2023

  I defined the product's strategic vision, OKRs, and KPIs. I created a strategic roadmap and managed the product's lifecycle, with direct responsibility for the discovery, exploration, and delivery cycles. I conducted hypothesis testing and experiments, prioritized initiatives, analyzed data, explored opportunities, optimized the agile product delivery flow to users, and provided team leadership. As a Senior Product Manager, my role within the E-commerce team was to structure and launch the rental and sales websites for assets, integrate marketing and sales systems into a unified platform, and establish a brand identity. Results achieved under my management: Creation of rental and sales websites with a 35% improvement in lead generation, 30% improvement in qualification, and 25% increase in online channel revenue. Integration of related systems into the online environment and implementation of an asset utilization measurement system. Correction of the company's product strategic direction. Key Skills: Management · SQL · Problem-solving · Marketing strategy · Team leadership · Strategic planning · Product development. Show less



Grupo OLX

• Software Development
• 500 - 600 Employee

• Product Manager

  • Jan 2022 - Oct 2022

  Definition of strategic product vision within the relevant context, OKRs, and KPIs. Creation of a strategic roadmap, product lifecycle management, direct responsibility for the discovery and delivery cycles, discovery & delivery. Conducting hypothesis testing and experiments, prioritization, data analysis, leadership in product launches, exploration of opportunities, optimization of agile product delivery flow to end users, and team leadership. As a Product Manager, my role within the Leads team in the ZAP+ business unit was to structure the team, optimize internal work processes, and launch monetizable products focused on lead qualification and lead generation for developers. Results achieved under my management: Creation of a lead qualification product using a chatbot to organize and optimize leads generated on the platforms. Development of a lead reuse system through an intelligent allocation journey for demand control, volume optimization, and customer satisfaction Show less



Conta Azul

• Brazil
• Financial Services
• 500 - 600 Employee

• Product Manager

  • Mar 2021 - Dec 2021

  Definition of strategic vision within the operating context, OKRs, and KPIs. Creation of a strategic roadmap across different areas of operation, product lifecycle management, direct responsibility for the discovery and delivery cycles, discovery & delivery. Conducting hypothesis testing and experiments, prioritization, data analysis, leadership in product launches, exploration of opportunities, optimization of agile product delivery flow to end users, and team leadership. As a Product Manager, my mission within the Attraction, Acquisition, and Activation teams was to structure the team, organize and prioritize demands from various areas, and optimize the customer journey from brand consideration to initial product usage. Results achieved under my management: Implementation of a measurement system to identify gaps, gain insights, and create KPIs. Optimization of the customer journey with a focus on attraction, lead generation, and lead-to-customer conversion. 15% increase in the checkout flow for users. Key Skills: Management · Problem-solving · Marketing strategy · Leadership · Team leadership · Google Analytics · Strategic planning · Agile Methodology · Product development. Show less



Catho

• Brazil
• Technology, Information and Internet
• 500 - 600 Employee

• Product Manager

  • Mar 2019 - Mar 2021

  As a Product Manager at Catho, my focus was on defining the strategic vision within the operating context, OKRs, and KPIs. I created a strategic roadmap and had direct responsibility for the discovery and delivery cycles, discovery & delivery. I conducted A/B tests and hypothesis experiments, analyzed data, provided leadership for feature launches, business model changes, and exploration of opportunities, and optimized the agile flow.As a Product Manager, my mission within the Growth-Checkout team was to structure the team, organize and prioritize demands with a focus on revenue, lead generation, and increasing average order value.Results achieved under my management:Conducted 10+ A/B tests during quarterly cycles, implementing results with a +40% increase in registrations.Optimized the customer journey with a focus on revenue generation and increased average order value. Achieved a 15% increase in direct checkout revenue. Show less

• Product Marketing Coordinator

  • Jan 2018 - Mar 2019

  Responsible for strategic analyses aimed at restructuring the company's business model, identifying improvements, potentials, leveraging the current infrastructure, among others. Work supported by market studies, benchmarks, statistical analyses, problem-solving, data-driven decision-making, process improvements, and revenue gains.

• Planning Coordinator

  • Nov 2016 - Dec 2017

  Responsible for coordinating the planning team with a focus on presenting results to the board, controlling initiatives, analyzing budget versus actuals, making projections, and providing regular reports. Also responsible for the Pricing area, with objectives to modernize the pricing table, conduct dynamic tests, and implement ongoing updates with a focus on revenue and the marketplace.



PwC

• Professional Services
• 700 & Above Employee

• Senior Consultant

  • Jun 2014 - Nov 2016

  Responsible for large-scale projects in the financial field, with a focus on risks, treasury, derivatives, valuations, hedge accounting, IFRS, CPC, and market positioning. Leader in projects related to derivative valuation and pricing. Analyzing trends and future market expectations, identifying gaps and improvement opportunities. Specialized in working with companies in the financial sector.Skills: Problem-solving.

• Trainee

  • Apr 2013 - Jun 2014

  Engaged in a wide range of projects with diverse scopes, including: - Telecommunications Regulatory; - Treasury; - Financial Market; - Processes; - KPIs.