Head of Food Services & ChefsClub

• Aug 2022 - Present

M&A ChefsClub+CRM&Bonus M&A ChefsClub+CRM&Bonus

COO na ChefsClub

• Dec 2021 - Jul 2022

Comer fora começa aqui!Tenha acesso a descontos nos melhores restaurantes do Brasil!ChefsClub.com.br Comer fora começa aqui!Tenha acesso a descontos nos melhores restaurantes do Brasil!ChefsClub.com.br

On sabbatical

• May 2021 - Nov 2021

Category Development Manager

• Jul 2019 - May 2021

Main responsabilities:- National Category Manager for more than 50 retailers- Development and implementation of a new structure for the Category Development area- Expansion of new shopper experience´s initiatives- Symphony Retail software implementation (Category Management automatization)- Insights and strategic guidelines for new shoppercentric initiatives/ products

Trade Marketing Specialist - Off Trade

• May 2017 - Jun 2019

Main responsibilities:- Reshape Trade Marketing Execution guidelines according to Off Trade Stores Segmentation- Implementation of an Independent Audit with image recognition tecnology for Trade Marketing execution- Develop an Execution Business Plan for retail chains- Plan and alocate trade marketing budget nationwide- Retail´s Associations relatioship- Green Belt Project: Efficiency increase in Campaings at Off Trade stores

Trade Marketing Specialist - Mainstream Brands

• Jan 2016 - May 2017

Main responsibilities:- Develop Trade Marketing iniciatives and POC Materials for Ambev's Mainstream brands - Skol, Brahma and Antarctica- Integrate On Trade and Off Trade initiatives with the brand's platforms and strategy- Plan and alocate trade marketing budget nationwide- Campaigns' follow up with DDCs (distribution centers) and Regional Offices- Lead Mini Retornáveis Campaign: Insight Generation, Media Strategy (ATL and BTL) and Trade Marketing- Green Belt Project: Improve On Trade execution strategy and segmentation

Trade Marketing Specialist - Global Brands

• Jul 2015 - Jan 2016

Main responsibilities:- Develop Trade Marketing iniciatives and POC Materials for Ambev's Global Brands - Budweiser, Stella Artois and Corona - and Domestic Premium - Original, Bohemia and Serra Malte- Integrate On Trade, Off Trade and Digital initiatives with the brand's platform- Plan and alocate trade marketing budget nationwide- Campaigns' follow up with DDCs (distribution centers) and Regional Offices

Sales Manager

• Jul 2014 - Jul 2015

Main responsibilities:- 2.300 POS in Rio de Janeiro's Downtown and turist area (bars)- Lead 20 Sales men and 5 Sales Supervisors- Increase volume and distribution x last year- Increase Market Share (Nielsen)- Guarantee the trade marketing execution and the correct price policy at the POS- Search for new sales oportunities (events, new POS, competitor's contract POS)

Trade Marketing Manager

• Oct 2013 - Jul 2014

Main responsibilities:- Manage all Trade Marketing initiatives and coordinate the field execution in Rio de Janeiro’s most important geographic area (Downtown and South) - Lead the Carnival and World Cup 2014 projects - Lead directly 5 Trade-marketing Supervisors and indirectly 18 Sales Supervisors and 70 Salesmen - Guide the Distribution Center’s sales force (97 professionals) within the marketing initiatives

Sales Manager

• Oct 2012 - Oct 2013

Sales Maneger at a third part distributor.Main responsibilities: - Lead the sales team (50 sales men, 8 supervisors and 2 sales managers) - Drive volume (sell in and sell out) and distribution increase - Develop and support Ambev's projects at the Distributor - Control and manage sales budget - Support marketing strategies

Antarctica's Brand Coordinator

• Oct 2011 - Sep 2012

Antarctica is the main beer brand in Rio de Janeiro (it's biggest market share) with more then 30% market share (2012) and 65% preference (2012).Main responsibilities: - Develop and implement marketing/sales strategies to drive share and volume increase; - Planning, negotiation and leading execution of Antarctica's marketing platforms - RJ; - Carnaval da BOA 2012: 5,5MM people festival - sponsorship of more than 40 street parades, 5.000 street vendors registrated and political relationship and negotiation (RioTur and SEOP) - São João da BOA: 1MM people impacted and sporsorship/support of more than 140 events - Trem do Samba: main celebration of Samba's Day in Rio de Janeiro - more than 40k people impacted during 1 weekend and street vendors registration

Trade Marketing Supervisor

• Jan 2011 - Sep 2011

Coordanate and execute POS campaings and product placement; Supervise the sales team; Assist the Sales Manager with internal tasks; Negotiate and execute marketing projects.

S1SE - Co-Founder

• Jun 2018 - Jun 2020

We believe that great ideas can change the world. S1SE is a plataform that conects ideas to the people that can bring them to life.Start up stage: MVP developmentWhy did it fail?- No full-time founder- No tech founder/ tech partnerKey Lessons learned:+ Hardskills complementarity between founders+ Partner Agreement and roles set up before MVP development+ "Zero cost" MVP for small scale implementation+ Launch one feature at a time and share with trial customers

Never Folds - Co-Founder

• Jan 2009 - Dec 2010

Never Folds is a t-shirt brand for the young and free spirits.Start up stage: MVP executionWhy did it fail?- Founders with other professional prioritiesKey Lessons learned:+ Roles and expectations definition in the begining of the project+ At least one founder with full-time dedication Never Folds is a t-shirt brand for the young and free spirits.Start up stage: MVP executionWhy did it fail?- Founders with other professional prioritiesKey Lessons learned:+ Roles and expectations definition in the begining of the project+ At least one founder with full-time dedication

Commercial Area Intern

• Aug 2009 - Dec 2009

Shopping Nova AméricaAssistant to the Commercial Manager in negotiations, presentation materials and development of a special project with the auditing area. Shopping Nova AméricaAssistant to the Commercial Manager in negotiations, presentation materials and development of a special project with the auditing area.

Customer Marketing Intern

• May 2008 - Aug 2009

Analyzer of the sales performance of the product-categories, developing POS campaigns and assisting the sales-force as an interface with other areas. Analyzer of the sales performance of the product-categories, developing POS campaigns and assisting the sales-force as an interface with other areas.