Experience

iliad
• Italy
• Telecommunications
• 700 & Above Employee
• Head of Brand and Communication

  • Jun 2023 - Present


Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• Ray-Ban Global Senior Brand & Comms Manager

  • Jul 2020 - Jun 2023

• Ray-Ban Global Social Brand Lead

  • Jun 2018 - Jul 2020



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Social Media Area Manager - Central & Eastern Europe

  • Jan 2017 - Jun 2018

  o Managing and developing a team across different countries: Italy, Russia, Poland, Serbia;o Recruit and hire team, including screening, interviewing, selection and on-boarding;o Lead the development of Social Media strategy & multi-market plans and support the definition of the annual social media strategy covering both content + media amplification;o Collaborate with central teams to develop innovation, on strategy social media plans for central toolkits; ensure social media is seen as part of holistic, integrated Connections plan that spans across touchpoints: owned, earned, shared, paid;o Collaborate with local teams to ensure smooth integration of CIC in local ops, greater adoption of social into plans, and measurement framework to link with local objectives;o Build strategic partnerships with platforms and agencies to meet CIC objectives;o Define clear measurement framework for tracking and assessing the impact of work and projects;o Oversee the development of complex, compelling and engaging Social media content and facilitates the smooth and timely dissemination of the material developed;o Work closely with local managers to ensure social media strategy is correctly implemented and local issues/concerns are considered to facilitate cross department buy-in;o Remove internal barriers to facilitate fast, real time communication with consumers;o Manage and maintain smooth interdepartmental relationships and ensures key stakeholders have their relevant routines, processes and Social Media topics in place;o Manage the updating and localization of knowledge base information;o Manage team performance through the definition of an annual performance plan and quantifiable KPIs as well as conducting regular performance reviews with all team members;o Responsible for the development of team members through the identification of individual strategic goals and competency and organization of relevant training where appropriate role requires; Show less

• Social Media Manager Italy and Albania - Central & Southern Europe

  • Oct 2015 - Dec 2016

  Social Media Manager for "My Coke", Fanta and Sprite social media channels in close cooperation with subsidiaries in the Central & Southern European market. o Responsible for Italian “My Coke” and flavors social media brand presence. Tasked with driving digital brand engagement through leveraging real-time digital conversations in crafting and implementing effective content marketing amplification strategies;o Social Media Strategy and Content Amplification:- Content Management: Structure Editorial Calendars across platforms and generate local content to enrich plans relevancy;- Craft and execute local specific Social Media campaigns activation;- Develop Real-Time Marketing content strategic inputs;- Media Strategy optimization across channels, in coordination with Connection Planning Manager;- Digital Brand PR and Influencer Strategy for content seeding and amplification;- Community Management: Real-Time conversations management on owned and non-owned channels;o Insights (Using major CRM, content management and analytics tools):- Social Media Monitoring;- Web Listening;- Active and Proactive Engagement;- Reporting and qualitative/quantitative analysis (Brand Marketing and Corporate topics, competitor activities);- Test and assess new tools;o Social Media Processes lead:- Coordinating local internal / external stakeholders (brand team, PAC, legal, SRA, digital and media agencies) to ensure consistency;- simplify internal social media procedures; - Coordinating day to day local social media activities, bringing in central and/or local stakeholders as needed based on predefined guidelines; Show less

• Community Manager Italy - Central & Southern Europe

  • Mar 2015 - Oct 2015

  Community management for "My Coke" social media channels in close cooperation with subsidiaries in the Central & Southern European market. Monitoring, analyzing and reporting online conversations and analyzing data based on business needs.My main responsibilities include:- Moderating communities;- Media Strategy optimization across channels;- Providing ongoing visibility to local work, and gathering highlights to share/leverage;- Planning and activation in providing visibility, asking specific questions about local market involvement or strategies;- Drafting the case studies report on monthly basis, and sending it out to markets through a dedicated newsletter;- Helping local market to implement social strategies and local versions of global campaigns; Show less



Wunderman

• Advertising Services
• 700 & Above Employee

• Social MSD, Team Microsoft

  • Jun 2013 - Mar 2015

  Community management for Microsoft social media channels in close cooperation with subsidiaries in the Western European market. Monitoring, analyzing and reporting online conversations and analyzing data based on business needs. My main responsibilities include: - creating a long term strategy and the day-by-day editorial calendar; - moderating communities; - management of consumer blog (blogs.windows.com/Italy/); - providing ongoing visibility to local work, and gathering highlights to share/leverage; - planning and activation in providing visibility, asking specific questions about local market involvement or strategies; - drafting the case studies report on a weekly and monthly basis, and sending it out to markets through a dedicated newsletter; - delivering consumer understanding, trends and insight that will inform creative and strategic thinking; - providing competitor, product and category insights in real-time to the rest of the team that can be leveraged through social marketing via social landscape reports; - Preparation of weekly, monthly or quarterly reports (insights and results), both for Regional and Local clients; - Acting as a social consultant for the local market, helping to train and guide them in being more active on social media within Microsoft guidelines; - Helping local market to implement social strategies and local versions of global campaigns; Show less



IULM University

• Italy
• Higher Education
• 400 - 500 Employee

• Tutor - Executive Master in RP d'Impresa

  • Jan 2013 - Dec 2013

  PR; Community management; Event organizer. PR; Community management; Event organizer.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Communication & Social Media Consultant

  • May 2010 - Dec 2012

  Community management; Monitoring, analyzing and reporting online conversations. Social media strategy on main social media platforms; Email marketing; Website - Editing/Content management. Community management; Monitoring, analyzing and reporting online conversations. Social media strategy on main social media platforms; Email marketing; Website - Editing/Content management.



International Diabetes Federation

• Belgium
• Non-profit Organizations
• 1 - 100 Employee

• Junior Professional Officer - Communication

  • Mar 2012 - Aug 2012

  2012 World Diabetes Day Campaign; Weekly news round-up-responsible for coordination of weekly briefing on diabetes headlines in mainstream press; Social Media Strategy; Social media-responsible for coordinating daily messages in line with upcoming events and news (account: International Diabetes Federation and World Diabetes Day); Social Media Metrics; Responsible “Diabetes Headlines" section - www.idf.org; Writing newsletter.

• Intern - Communication

  • Aug 2011 - Feb 2012

  Social Media Strategy; Social Media Metrics; Organisation of the 2011 Annual Congress (Dubai, 4-8 December); Organisation of 2011 World Diabetes Day; Member Associations Survey; Management of the Member Association’s database; Management of the press release, weekly round-up.