Ecommerce & Digital Marketing Coordinator

• Jul 2023 - Present

Online Engagement Editor

• Aug 2022 - Jul 2023

Stepping out of my comfort zone, I am working as an Online Engagement Editor at Ignite. My role is to ensure that the student body is well informed about initiatives that are happening on campus. Some of my tasks include: • Creating content for social media to inform and engage the student body through Instagram, YouTube, Facebook and Twitter • Utilizing SproutSocial to schedule posts, analyze and follow important KPIs • Writing copy for social media copy on both informational and promotional topics • Utilizing Adobe Photoshop and Canva to design Instagram stories layouts • Communicating with followers to promptly respond to queries Show less

Marketing Intern

• Jan 2023 - Apr 2023

• Created email marketing campaigns and scheduled them using MailChimp• Designed Instagram stories aligned with email marketing content• Interacted with fans, clients and influencers with the aim of increasing the brand’s engagement on Instagram • Keept Pinterest boards updated in order to increase brand’s online presence on the platform

Social Media Intern

• Oct 2022 - Dec 2022

As a Social Media Intern at Honey, I was responsible for creating engaging content for their Instagram profile. Some of my tasks included the creation of Reels and Stories as well as assisting with copywriting for captions and other written content. In addition, I assisted with answering comments and DMs and finding social media trends to reproduce.Through this internship, I gained valuable hands-on experience in the Canadian fashion industry and was able to learn from experienced professionals. I developed strong communication skills and improved my attention to detail, which helped me to effectively execute and manage projects from start to finish. Overall, this internship allowed me to hone my skills and gain a better understanding of the industry, and I am grateful for the opportunity to have worked with such a talented team. Show less

Sales Associate

• Feb 2022 - Oct 2022

While studying at Humber College I worked as a Sales Associate to learn how retail in Canada operates. In addition, during my time there, I observed Canadian marketing practices and strategies along with consumer behaviour. Some of my tasks included: • Solving customer challenges by offering relevant products and services • Educating clients on current promotional offerings and products using persuasive selling tactics • Enhancing product presentation and promotional material displays, working alongside retail representatives Show less

Marketing Coordinator

• Jul 2018 - Nov 2021

I worked as a Marketing Coordinator for I Distribution, the Brazilian licensee of the Italian shoe brand Superga®. My role was to help the brand with its presence in Brazil while creating and implementing new communication strategies according to the brand’s guidelines. Some of my tasks included: • Planning, development, implementation, and monitoring of institutional and promotional marketing campaigns • Design of collateral l to support various online and offline marketing campaigns and visually communicate concepts • Creation and development of marketing content for website, social media and in-store communication utilizing writing, design, photography, and videography skills • Creation and development of aesthetically pleasing displays and windows to showcase company products and increase sales • Communication with social media followers to promptly respond to queries and monitor reviews. • Management of external PR firm, CRM firm, digital marketing agency, photographers, designers, and digital influencers • Negotiation of contracts and timelines with service providers • Organizing marketing events to promote new products and increase sales • Measuring results by establishing and analyzing important KPIs During my time working at Superga® Brazil, I took part in activities such as: • Participating in the new website development project. I was responsible for the website art direction which included tasks such as designing the home page from scratch on photoshop and communicating with the web development agency about the brand’s guidelines. I also took part in marketing activities and used Asana to keep me organized • Implementing global ambassadors’ campaigns that featured celebrities such as Hailey Bieber and Alexa Chung following the Italian head office's instructions • Collaborating with brands such as Calzedonia and Blue Bird Shoes in collab campaigns to determine branding, product positioning and media messages Show less

Marketing Assistant

• Feb 2017 - Jul 2018

In my role as a Marketing Assistant at Concept, I was responsible for assisting and supporting the Marketing and Product Development Coordinator in all the company’s marketing needs. Some of my tasks included: • Writing and posting regularly on the company’s blog using the WordPress platform • Scheduling and monitoring email marketing campaigns on the Mailchimp platform • Utilizing Adobe Photoshop to design and create informational flyers, advertisements, and email marketing • Composition of daily posts for social media with the guidance of an editorial calendar • Creating and maintaining marketing materials for sales presentations and client meetings During my time working at Concept, I took part in activities such as: • Creating and developing content for social media to promote the collab between Concept and Rocio Canvas at Casa de Criadores • Assisting in the planning and organization of the company’s 10th-anniversary event Show less

Product Development Assistant (Apparel & Accessories)

• Apr 2015 - Nov 2016

I worked as a Product Development Assistant for John John and Rosa Chá brands. In my role, I was responsible for ensuring that all new imported product developments were correct and delivered on time by communicating with international suppliers and solving problems along the way. During my time there I: • Maintained direct contact with suppliers from China, India, and Uruguay. • Intermediated communication between international suppliers and the company's internal departments such as Style Department, Buyer’s Department, Technical Design Department and Quality Control Department • Reviewed material specifications and approved colour, fabric and sewing patterns of clothing with the supervision of the responsible departments • Checked and modified spec sheets to be understandable for international suppliers • Researched fabrics, trims, and types of garments at affordable prices • Negotiated prices and discounts • Made composition and care labels with Quality Control Department supervision • Assisted in the purchase of merchandise for wholesale • Verified order inspection reports Show less

Photographer / Content Creator

• Mar 2015 - Mar 2015

In collaboration with the Brazilian communication agency F2F, I created content by photographing and editing pictures to be used in their client Harley-Davidson’s communication materials and social media official channels. In collaboration with the Brazilian communication agency F2F, I created content by photographing and editing pictures to be used in their client Harley-Davidson’s communication materials and social media official channels.

Sales Associate

• Jan 2014 - Apr 2014

• Kept the store organized maintaining an attractive and inviting appearance • Styled mannequins according to the brand’s guidelines • Communicated with customers to understand their needs and recommend solutions • Kept the store organized maintaining an attractive and inviting appearance • Styled mannequins according to the brand’s guidelines • Communicated with customers to understand their needs and recommend solutions