Experience

Hostelworld Group

• Ireland
• Travel Arrangements
• 200 - 300 Employee

• Affiliate Coordinator

  • Jun 2022 - Present



Lucini&Lucini Communications Group

• Ireland
• Technology, Information and Internet
• 1 - 100 Employee

• Email Marketing Manager - Portuguese Speaking’s Countries

  • Apr 2018 - Jun 2022

  Opening new business opportunities in the Brazilian Market. Monitoring the market, identifying and developing new possibilities to achieve sales target. Developing and managing daily contact with Advertising Agencies and direct clients. To plan, manage and execute email marketing campaigns (CPC, CPL, and CPM) Content coordination with clients, suggesting test and optimizing the campaign according to the result analysis. Opening new business opportunities in the Brazilian Market. Monitoring the market, identifying and developing new possibilities to achieve sales target. Developing and managing daily contact with Advertising Agencies and direct clients. To plan, manage and execute email marketing campaigns (CPC, CPL, and CPM) Content coordination with clients, suggesting test and optimizing the campaign according to the result analysis.



Optimise

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Affiliate Account Manager CPL - Programmatic media (retargeting, native and video ads)

  • Jun 2016 - Apr 2018

  Prospecting new qualified CPL affiliates and try new tools. Analysis of affiliate performance, affiliate encouragement, offering incentives and optimization to maximize ROI. Budget management and optimization. Set up and start-up of new campaigns, communication on launch. Guarantying CPL affiliate network quality. Collaborating with the financial team at closing of month and checking affiliate’s commission. Offering post sales client service and support. Purchase of Native Ads on several media tools (such as Gemini, Taboola and Outbrain). Development, optimization, and execution of campaigns in native ads. Active participation in creation, development and optimization of campaigns. Homologation and implementation testing. Strategic planning of each campaign to achieve client's KPI. Follow-up of all campaign stages, from the beginning to the end. Clients: Peugeot, Citroën, Santander, Senac University, JAC Motors, Renault, HP, Toyota and Itaú. Show less



Notify Brand technology (Marketing agency data expert )

• São Paulo Area, Brazil

• Senior Affiliate Account Supervisor

  • Apr 2013 - May 2016

  I started at Notify as an Assistant performance Account Manager in Email Marketing affiliates, after 1 year I was promoted to Account Manager Supervisor. Key Responsibilities Prospecting new qualified CPL affiliates. Developing of strategic with clients and the affiliates. Budget management and optimization. Analysis of advertising engagement and offering suggestions for improvement. Providing post sales client service and support. Responsible for CPL campaign goal delivery and campaigns growth. Clients: Westwing, Dafiti, Privalia, Schutz, Arezzo e Decathlon Show less



nova/sb

• Brazil
• Advertising Services
• 1 - 100 Employee

• Trainee Account Manager

  • Mar 2012 - Dec 2012

  In that company I was a trainee account manager, this experience was invaluable to me professionally, I was able to learn how to develop the best relationship with clients, and the Agency team. I learned how to work as part as team to achieve the best result and I started to understand how to develop new projects alone. Key Responsibilities Participation in kickoff meetings. Tracking and developing events. Billing process of finished projects. Tracking processes and deadlines. Requesting a quote for suppliers. Daily contact with the customer marketing team. Show less