Bruna Rocha

Independent Consultant- Marketing and Business Development at Equity Packaging Inc- China
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Contact Information
Location
Shanghai, China, CN
Languages
  • Inglês Native or bilingual proficiency
  • Alemão Elementary proficiency
  • Português Native or bilingual proficiency
  • Mandarim Limited working proficiency
  • Espanhol Professional working proficiency

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I’ve known Bruna from the time we worked together at Microsoft, back in 2016, and have been following her career ever since. A main characteristic she has is to be able analise complex and challenging situations with a critical vision, focusing on how to better solve that specific problem. When she sets a goal for herself, she won’t rest until she gets there. That makes of her one of the most organized and focused people I’ve ever met. Bruna has an authentic way of dealing with people, she actively listens and is knowledgable enough to give a constructive and insightful view of a given situation, for example. I can speak for myself, if it wasn’t for her support on a specific situation I had a couple of years ago, I wouldn’t be where I am today - and I’ll always be grateful for it. Other than that she is highly dedicated, smart and is always trying to find simple and efficient solutions to problems. She has the profile of an entrepreneur, in the sense that she can handle multiple moving parts of a business, dealing with different people, making sure everything is moving towards a vision for a better world. I am inspired by her and I am certain that she is on her path to create real value to her life and to everyone around her.

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Experience

    • China
    • Food and Beverage Services
    • 1 - 100 Employee
    • Independent Consultant- Marketing and Business Development
      • May 2020 - Present

      Communication plan structure Branding construction in international field Marketing strategy Social Media and local marketing development Content Production Business Development

    • Business Owner
      • Jul 2019 - Present

      Communication consulting and content production services for companies and other businesses. • Tasks: Communication plan structure Branding construction in international field Marketing strategy Social Media and local marketing development Content Production

    • Technology, Information and Media
    • 700 & Above Employee
    • Account Executive and Business Dev
      • Nov 2018 - Jun 2019

      Prospection and acquisition of restaurants and retail partners to Rappi app in Brazil and business development to “Mall operations” • Tasks: Sales Marketing campaigns Partnership implementation Partner support (post selling and partnership management) Relationship management Operation management Team leading

    • United States
    • Software Development
    • 200 - 300 Employee
    • Senior Business Development Consultant
      • Nov 2015 - Jun 2018

      Prospection and acquisition of editorial partners to MSN website in Latin America (Brazil, México, Peru, Colombia, Argentina and Chile) • Tasks: Sales Marketing campaigns Partnership implementation Partner support (post selling and partnership management) Relationship management Communication development (SEO, Content Selection etc) Product development

    • Business Analyst
      • May 2015 - Nov 2015

      IT Academy’s Product management- Sales and product management (Educational Platform to Educational Institutions) • Tasks: Pre selling Marketing campaigns Product implementation Product support Events Customer relationship management

    • Intern- Corporate Communication and Citizenship
      • Oct 2013 - May 2015

      Tasks: Strategic area developing Budget management Event support Cross-area improvement projects Competitive report coordination Country manager’s communication assistance Internal Communication campaigns development Internal Communications content production

    • Researcher
      • Aug 2012 - Jul 2013

      Tasks: - Scientific paper developing using the São Paulo’s art museums site’s as a study object. The hypothesis tested by that time was, that virtual portals from big museums and art institutions didn't have a effective communication plan to the public. Using a qualitative methodology tool was possible to verify if the hypothesis was proved to be true or not. - 2 Congress presentations for social studies research (2-EACH-USP Simpósio de pesquisa, Intercom América Latina Recife- 2012)

Education

  • Universidade de São Paulo / USP
    Marketing, Marketing
    2011 - 2015
  • PUC
    Bacharel e Licenciado em Biologia, Ciências Biológicas
    2009 - 2009

Community

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