Experience

Econsumes Singapore Pte. Ltd.

• Singapore
• Marketing Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2022 - Present

  Marketing Company for Eco-Friendly and Sustainable Solutions Key Focus being Areca Foodware and Biodegradable Fruit Mesh Marketing Company for Eco-Friendly and Sustainable Solutions Key Focus being Areca Foodware and Biodegradable Fruit Mesh



PARKROYAL on Kitchener Road

• Singapore
• Hospitality
• 1 - 100 Employee

• Business Development

  • Nov 2019 - Jan 2022

• Assistant Director of Sales - Catering

  • Apr 2018 - Nov 2019

  Manage a team of 3 personnel. Focus for sales in the area of weddings, social and meetings. Closed year 2018 behind target however ahead of budget for 2019. Hotel is undergoing transformation.Currently working on strategies to re-position the hotel after the transformation



People's Association

• Singapore
• Government Relations Services
• 1 - 100 Employee

• Constituency Support Executive

  • Apr 2020 - Mar 2021

  Deployed to work for Siglap South Community Centre (People's Association) on a 1 year contract as part of deployment due to Covid-19. Assisted in managing various mask distribution, National Day Pack, Token Distribution and finally Covid-19 National Vaccination Program with house visits and registration of vaccination for senior citizens Apart from this assisted in day to day operations of Siglap South Community Centre Deployed to work for Siglap South Community Centre (People's Association) on a 1 year contract as part of deployment due to Covid-19. Assisted in managing various mask distribution, National Day Pack, Token Distribution and finally Covid-19 National Vaccination Program with house visits and registration of vaccination for senior citizens Apart from this assisted in day to day operations of Siglap South Community Centre



Novotel Clarke Quay Singapore

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Assistant Director of Catering

  • Jun 2015 - Apr 2018

  Reporting to Director of Sales and Marketing, I manage a team of 7 staff consisting of 2 staff in the weddings segment and 4 corporate managers and 1 administrator for the department. I managed the forecasting for the department and apart from this I was involved in budget planning for all years in service. Achievements: Budget 2015 – Exceeded budget Budget 2016 - Met budget Budget 2017 - Met budget Reporting to Director of Sales and Marketing, I manage a team of 7 staff consisting of 2 staff in the weddings segment and 4 corporate managers and 1 administrator for the department. I managed the forecasting for the department and apart from this I was involved in budget planning for all years in service. Achievements: Budget 2015 – Exceeded budget Budget 2016 - Met budget Budget 2017 - Met budget



PARKROYAL on Pickering, Singapore

• Director Of Catering

  • Jun 2014 - May 2015

  Appointed Director of Catering for PARKROYAL on Pickering, a PARKROYAL Collection Hotel under the Pan Pacific Hotel Group. I came in as the second Director of Catering for this hotel after the pre-opening director left the organization. My main focus upon my arrival was to rebuild the catering sales team as the pre-opening team left the organization. I had to establish and restructure the whole catering sales department. Apart from this, I had to establish and focus on the corporate sales segment for the Catering sales department. I was tasked to plan and organize this hotel’s inaugural Wedding Show in 2014. This was planned and executed in less than 2 months. Achievements: Wedding Show in 2014 Conversion of 52.5 % Total revenue from the wedding show SGD969,520++. Exceeded targets set 2014 Achieved and exceeded 2014 year’s budget with an excess of SGD1,560,743.88++ in revenue which was 28% above the official target 2015 Achieved and exceeded Budget for 1st Quarter by SGD238,199.00++ which was 12% above target. Show less



Hilton Singapore

• Singapore
• Hospitality
• 1 - 100 Employee

• Assistant Director of Catering

  • Feb 2012 - Jun 2014

  Appointed Assistant Director of Catering for Hilton Singapore. This position was created in view of my experience and expertise in the industry. I supported the Director of Catering in his day to day management of the team. I managed the weekly forecast, Conversion Tracker and Monthly Rolling forecast for the hotel. Apart from these I also managed a sales portfolio. Achievements: Personal Catering Sales Target: Closed 2012 – SGD1, 300,046.39 Closed 2013 – SGD1, 642,573.77 Increase of 26.34% Show less



Mandarin Orchard Singapore

• Singapore
• Hospitality
• 1 - 100 Employee

• Assitant Director of Business Development

  • Oct 2010 - Jan 2012

  Hired by Meritus Hotels & Resorts CEO, Michael Sengol on a special task to restructure whole setup of Catering Sales Department / Conference Service Division and to reposition hotel banquet sales to be in line with other 5 star hotel properties in Singapore. Managed a team of 12 staff. Achievements: Achieved and exceeded 2011 year’s budget with an excess of SGD1, 568,886.99++ in revenue which was 11.47% above the official target. Hired by Meritus Hotels & Resorts CEO, Michael Sengol on a special task to restructure whole setup of Catering Sales Department / Conference Service Division and to reposition hotel banquet sales to be in line with other 5 star hotel properties in Singapore. Managed a team of 12 staff. Achievements: Achieved and exceeded 2011 year’s budget with an excess of SGD1, 568,886.99++ in revenue which was 11.47% above the official target.



The St. Regis Singapore

• Singapore
• Hospitality
• 1 - 100 Employee

• Senior Catering Sales Manager

  • Oct 2008 - Sep 2010

  One point contact for hotel as a liaison between client and hotel for corporate meetings, banquet dinners, conference, meetings and wedding banquets. Main job function is on administration of all events with or without rooms. Area of coverage is Banking and Finance Industry, Multi Management and Embassies. Made Delphi administrator for the Catering Department. My job scope as Delphi Administrator includes forecasting of banquet revenue, managing all Starwood reports and maintaining the system according to Starwood and Newmarket standard. Achievement: Achieved budget for 2009. (Qualified for Starwood Asia Pacific Incentive – 2009) Promoted to Senior Catering Sales Manager in November 2009 As of November 2009, I assisted the Director of Catering in managing the department Show less



Regus

• United States
• Telecommunications

• Centre General Manager

  • Dec 2007 - Oct 2008

  Management and operations of Regus Business Centre – Regus Ngee Ann City. Responsible for occupancy and profitability of the business centre. Ceased operations at the end of July 2008. Achievements: Increased occupancy and average rate of workstation sold. Centre operated at high 95% Occupancy with a good average rate of SGD930.00 Management and operations of Regus Business Centre – Regus Ngee Ann City. Responsible for occupancy and profitability of the business centre. Ceased operations at the end of July 2008. Achievements: Increased occupancy and average rate of workstation sold. Centre operated at high 95% Occupancy with a good average rate of SGD930.00



Crowne Plaza Mutiara Kuala Lumpur

• Hospitality
• 1 - 100 Employee

• Crown Meetings Manager

  • Jan 2005 - Dec 2007

  One point contact for hotel as a liaison between client and hotel for corporate meetings, banquet dinners, conference and meetings. Main job function is on administration of all events with or without rooms. Area of coverage is Government and Embassies. Achievement: Handled 11th ASEAN Summit for Hotel which was a big success for hotel. One point contact for hotel as a liaison between client and hotel for corporate meetings, banquet dinners, conference and meetings. Main job function is on administration of all events with or without rooms. Area of coverage is Government and Embassies. Achievement: Handled 11th ASEAN Summit for Hotel which was a big success for hotel.



Sheraton Subang Hotel and Towers

• Catering Sales Manager

  • Nov 1999 - Mar 2004

  In charge of sales and marketing of hotel banqueting facilities to corporate clients from Subang Jaya, Bandar Sunway, Kuala Lumpur and half of Petaling Jaya area. Have also covered Shah Alam and Klang when the manager resigned. Experience covers handling groups with accommodation and function up to 1,200 people. Achievements: Achieved RM1.6 million in banquet for the year 2000 Achieved RM1.589 million in banquet sales for the year 2001 Achieved RM2,149 million in banquet sales for the year 2002 (qualified for Starwood Asia Pacific Incentive – 2002) Show less



Sunway Lagoon Resort Hotel

• Function Coordinator

  • Mar 1997 - Oct 1999

  Responsibilities covers handling up to 40 different kinds of meeting facilities and overall in charge of organizing small to large meetings, seminars, conferences, exhibitions and gala dinner up to 1,200 person. Achievement: Achieved RM1.2 million in average for banquet sales from 1997 to 1998 Responsibilities covers handling up to 40 different kinds of meeting facilities and overall in charge of organizing small to large meetings, seminars, conferences, exhibitions and gala dinner up to 1,200 person. Achievement: Achieved RM1.2 million in average for banquet sales from 1997 to 1998



Raffles Hotel Singapore

• Singapore
• Hospitality
• 200 - 300 Employee

• Front Desk Clerk

  • Oct 1995 - Nov 1996

  Managing checking in and checking out of guest, assigning suites to incoming guests, handling guest enquiries, managing currency counter, preparing midnight shift reports and arrival departure worksheet. Achievement: Learned full operations of the front office department in a dynamic grand historic hotel Managing checking in and checking out of guest, assigning suites to incoming guests, handling guest enquiries, managing currency counter, preparing midnight shift reports and arrival departure worksheet. Achievement: Learned full operations of the front office department in a dynamic grand historic hotel