Bruce Lavoie
Technical Sales Specialist - Drives and Motor Controls at SFC Energy North America- Claim this Profile
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Bio
Richard Paes
I have had the pleasure of working with Bruce for a number of years on a collaborative basis providing highly technical solutions to a wide range of customers in Western Canada. Bruce, in addition to being very knowledgeable, is enthusiastic and competitive, always looking for a way to win; to find that edge. I recommend Bruce for any initiative he chooses to undertake.
Bill Staples
I've worked with Bruce on two separate occasions many years apart in a manufacturer/distributor relationship. Bruce has been instrumental with his leadership skills both technically and commercially with my own development as a sales professional. I would recommend Bruce for any organization to provide leadership, sales opportunity closing, specification sales, strategic sales and teamwork.
Richard Paes
I have had the pleasure of working with Bruce for a number of years on a collaborative basis providing highly technical solutions to a wide range of customers in Western Canada. Bruce, in addition to being very knowledgeable, is enthusiastic and competitive, always looking for a way to win; to find that edge. I recommend Bruce for any initiative he chooses to undertake.
Bill Staples
I've worked with Bruce on two separate occasions many years apart in a manufacturer/distributor relationship. Bruce has been instrumental with his leadership skills both technically and commercially with my own development as a sales professional. I would recommend Bruce for any organization to provide leadership, sales opportunity closing, specification sales, strategic sales and teamwork.
Richard Paes
I have had the pleasure of working with Bruce for a number of years on a collaborative basis providing highly technical solutions to a wide range of customers in Western Canada. Bruce, in addition to being very knowledgeable, is enthusiastic and competitive, always looking for a way to win; to find that edge. I recommend Bruce for any initiative he chooses to undertake.
Bill Staples
I've worked with Bruce on two separate occasions many years apart in a manufacturer/distributor relationship. Bruce has been instrumental with his leadership skills both technically and commercially with my own development as a sales professional. I would recommend Bruce for any organization to provide leadership, sales opportunity closing, specification sales, strategic sales and teamwork.
Richard Paes
I have had the pleasure of working with Bruce for a number of years on a collaborative basis providing highly technical solutions to a wide range of customers in Western Canada. Bruce, in addition to being very knowledgeable, is enthusiastic and competitive, always looking for a way to win; to find that edge. I recommend Bruce for any initiative he chooses to undertake.
Bill Staples
I've worked with Bruce on two separate occasions many years apart in a manufacturer/distributor relationship. Bruce has been instrumental with his leadership skills both technically and commercially with my own development as a sales professional. I would recommend Bruce for any organization to provide leadership, sales opportunity closing, specification sales, strategic sales and teamwork.
Credentials
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Certified Professional Sales Consultant (CPSC)
Institute for Professional Advancement (IPA)Aug, 2021- Sep, 2024
Experience
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SFC Energy North America
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Canada
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Renewable Energy Semiconductor Manufacturing
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1 - 100 Employee
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Technical Sales Specialist - Drives and Motor Controls
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Jun 2022 - Present
I provide sales and application support for both our manufacturing activities as well as our customer base on ABB low and medium voltage drives and soft-starters as well as related third party devices. I provide sales and application support for both our manufacturing activities as well as our customer base on ABB low and medium voltage drives and soft-starters as well as related third party devices.
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Guillevin Automation Western Canada
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Canada
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Wholesale
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1 - 100 Employee
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Drives / Automation Application Specialist
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Apr 2021 - May 2022
I lead Guillevin in the sale of Schneider Electric low and medium voltage drives and low voltage soft-starters throughout Western Canada. I provide sales leadership for intelligent power solutions. I have developed relationships with third party suppliers for magnetics, power quality, and motor solutions to enhance drive solutions and increase pull-through business. I provide a seamless liaison to end users on the execution of engineered drive packages. I lead Guillevin in the sale of Schneider Electric low and medium voltage drives and low voltage soft-starters throughout Western Canada. I provide sales leadership for intelligent power solutions. I have developed relationships with third party suppliers for magnetics, power quality, and motor solutions to enhance drive solutions and increase pull-through business. I provide a seamless liaison to end users on the execution of engineered drive packages.
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ABB
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Azerbaijan
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Banking
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700 & Above Employee
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Senior Account Manager - Drives
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Jun 2017 - Sep 2020
Immediate responsibility for the sale of low and medium voltage VFD’s with secondary responsibility for other related products including Soft-Starts, Drive Services, Motors, and Mechanical Power Transmission. Immediate responsibility for the sale of low and medium voltage VFD’s with secondary responsibility for other related products including Soft-Starts, Drive Services, Motors, and Mechanical Power Transmission.
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Powell Canada Inc.
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Canada
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Executive Account Manager
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Jun 2014 - May 2017
Articulated and delivered Powell Canada's product and solution based offerings to our client base of end users and consultants. Articulated and delivered Powell Canada's product and solution based offerings to our client base of end users and consultants.
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Rockwell Automation
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United States
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Automation Machinery Manufacturing
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700 & Above Employee
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Strategic Account Manager - EPC
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Oct 2013 - Jun 2014
Strategic Account Manager for EPC's and System Integrators. Defining and articulating Rockwell Automation's value proposition to our strategic engineering and application partners.
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SME - Low and Medium Voltage Drives and MCC's (Power Control Area Manager)
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2008 - Sep 2013
Responsible for developing and expanding the low and medium voltage drive and MCC markets in Alberta.
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Power and Control Lead - Western Canada
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2007 - 2008
Led a team responsible for the development and expansion of the power control business in Western Canada.
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Industry Specialist - Oil and Gas - Medium Voltage Products
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2006 - 2007
Reporting directly to the Global VP, was responsible for expanding the medium voltage drive and MCC business in Western Canada.
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Education
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Northern Alberta Institute of Technology
Diploma, Electrical Engineering Technology -
University of Alberta
Diploma, Management Development
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