Experience

Holidays Network Group

• United States
• Hospitality
• 1 - 100 Employee

• Senior Creative Services Manager

  • Jul 2018 - Present

  Oversight of company's creative brand image, integrated marketing activities and supporting marketing media and collateral for field operations, lead generation and alliance partnerships within the North American market. Also contribute to brand development and marketing support for affiliated companies and resorts within the Sunset World Resorts and Vacation Experiences family. Oversight of company's creative brand image, integrated marketing activities and supporting marketing media and collateral for field operations, lead generation and alliance partnerships within the North American market. Also contribute to brand development and marketing support for affiliated companies and resorts within the Sunset World Resorts and Vacation Experiences family.



Newlight Creative LLC.

• Advertising Services

• Business Principal/Creative Director

  • Jan 2009 - Present

  Integrated Marketing and Creative Media consultancy specializing in small business marketing, visual branding, and content creation. Industries actively consulting in: Hospitality, Leisure Travel, Vacation Ownership, Health & Wellness, Security & Surveillance, Charter Aviation, Casino Marketing, Youth Sports Management, Community & Property Management, and Non-Profit. Areas of expertise include: • Strategic & Tactical Marketing • Brand & Creative Development • Direct Response Marketing • Website Design & Email Marketing • Social Media & Digital Marketing • Art Direction & Graphic Design • Project Management • Full Service Printing & Mail Fulfillment Show less



Zonian Life®

• United States
• Retail

• Founder/Creative Principal

  • Oct 2013 - Present

  Zonian Life® is a trademarked Lifestyle brand operating an online specialty shop and online social media community consisting of former residents and military personnel of the former Canal Zone in the Republic of Panama. Zonian Life® goods feature custom artwork and graphic design imagery that celebrates and honors the idyllic lifestyle once lived and experience in the Panama Canal Zone. Zonian Life® is a trademarked Lifestyle brand operating an online specialty shop and online social media community consisting of former residents and military personnel of the former Canal Zone in the Republic of Panama. Zonian Life® goods feature custom artwork and graphic design imagery that celebrates and honors the idyllic lifestyle once lived and experience in the Panama Canal Zone.



Alumni Direct LLC.

• United States
• Social Networking Platforms
• 1 - 100 Employee

• Partner/Executive Marketing Principal

  • Dec 2017 - Jan 2022

  Partner and Executive Marketing Principal for an online enterprise driven by the management of alumni affinity communities. Our central focus was on the optimization of benefit, opportunity and holistic influence created from direct alumni-to-alumni engagement and collaboration. Primary responsibilities were centered on establishing the company brand, creative and overall strategic marketing communication. Also played a key role in B2B communications, business investors and alliances. Also active in every aspect of company start up, infrastructure and organizational operations. Show less



Artemis Lifestyles

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director of Marketing Communications

  • Nov 2016 - Oct 2017

  Development and integrated oversight of company brand image and marketing communication strategies for privately owned, full-service Community Association management company. With over 100 associations and thousands of homes managed in the Central Florida area, the company is poised for a new level of business growth that will help establish itself as a community association leader in the Southeast United States. Oversight of the company’s current business marketing initiatives include: • Development of New Brand Image & Integrated Communication Plan • Strategic Planning & Tactical Execution of Marketing Communication Activity • Establishment and management of relevant Social Media Channels • Creative Marketing & Media Support for Business Development efforts • Company Reputation Monitoring & Management Show less



Paramount Marketing Consultants

• Miami/Fort Lauderdale Area

• Director of Marketing Communications

  • Oct 2006 - May 2009

  Developed and directed all company Marketing Communication efforts including strategic and tactical support for the Sales & Marketing operations of the company's Las Vegas subsidiary, Grandview Marketing. • Drove 75% increase in sales volume of mini-vacation packages through re-branding and implementation of new marketing & creative strategies • Directed Marketing & Creative strategy for Las Vegas Lead Generation Campaigns resulting in a 78% gross profit margin for total leads sold • Reduced Marketing Fulfillment & Media costs by 25% through effective vendor management and negotiations Show less



Bluegreen Vacations

• United States
• Hospitality
• 700 & Above Employee

• Director of Marketing Programs

  • Oct 2002 - Oct 2006

  Primary Marketing Director of New Business Development for Great Vacation Destinations, Inc. (GVD), Bluegreen’s national direct marketing subsidiary. Also directed acquisition and optimization of new affinity & partnership alliances including operational integration, program fulfillment and legal contract development for each relationship. • Generated 25% reduction in mail fulfillment and print costs for vacation package sales through development of new, award-winning package design and improved print cost negotiations • Served as primary liaison and program contact for alliance marketing partners including Universal® Orlando, RCI®, Walt Disney® World, Cheap Tickets®, Supercuts® and NASCAR®/FitzBradshaw Racing • Conceptualized and launched new logo and brand image for company’s national direct marketing subsidiary, Great Vacation Destinations, Inc. Show less



TakeMeOnVacation, Inc. (acquired by Bluegreen Corporation)

• Miami/Fort Lauderdale Area

• VP of Marketing Communications

  • Jan 2001 - Oct 2002

  Directed all lead generation and direct response strategies including the development of marketing creative content. Also recruited and directed staff of 4 marketing professionals in the support of all integrated operating units and subsidiaries of company. • Generated 25% increase in product distribution through design and implementation of new product line and design template for TakeMeOnVacation’s Incentive Travel Division • Led brand development and market launch of Leisuretivity® Membership Club, resulting in a 20% increase in market audience and lead generation Show less



Fairfield Resorts

• Travel Arrangements
• 1 - 100 Employee

• Director of Marketing & Creative Services

  • Mar 1998 - Dec 2000

  Directed Marketing & Creative Services Department with emphasis on lead generation and package sales. Also conceived and executed all print ad campaigns for prospect marketing, direct mail, DRTV, and vendor marketing. • Orchestrated and launched award-winning Discover Your Favorite America marketing campaign in the Oct./Nov. 1998 edition of RCI’s Endless Vacation Magazine • Earned reputation as a top performing Advertising Creative Executive, achieving a Harvey Research Verbatim Feedback Award as the top-scoring advertiser with a Fairfield Myrtle Beach Consumer Ad in RCI’s Endless Vacation Magazine Show less



Vacation Break USA (acquired by Fairfield Resorts)

• Miami/Fort Lauderdale Area

• Director of Creative Services

  • Oct 1992 - Mar 1998

  Established and directed in-house creative and marketing services department for one of the nation’s largest and most successful privately held timeshare companies. • Contributed to company’s successful public offering in 1995 and subsequent 377% increase in shareholder value by establishing brand identity and driving successful marketing programs • Achieved corporate and industry recognition for creative and marketing excellence, receiving numerous awards including Best of Show, Printing Association of Florida; multiple Silver and Gold ARDA Awards; multiple AAF Addy Awards; and multiple AAF People’s Choice and Advertiser’s Choice Awards Show less



Brainstorms Advertising

• Miami/Fort Lauderdale Area

• Art Director

  • 1988 - 1991

  Hands-on execution of creative development, design and art direction for marketing collateral and print advertising for agency's key marine clients including Pro-Line Boats and Feadship America. Hands-on execution of creative development, design and art direction for marketing collateral and print advertising for agency's key marine clients including Pro-Line Boats and Feadship America.