Bruce Rossi

President of Purpose at Cassava Bags Australia
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Contact Information
Location
AU

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Experience

    • Australia
    • Environmental Quality Programs
    • 1 - 100 Employee
    • President of Purpose
      • Aug 2019 - Present

    • Chief Executive Officer
      • Aug 2019 - Dec 2022

      Cassava Bags Australia is founded on the belief that businesses can be a force for good and that the single actions of individual people, collectively, have the power to change the world. We are an an environmentally ethical company whose focus is to provide a green solution to replenish the natural habitat for generations to come.As CEO, I am responsible for the day to day operations of the business including; * Leading the development of Cassava Bag Australia's short and long-term strategies* Creating and implementing our vision and mission* Maintaining awareness of our market landscape, competitors, expansion opportunities, industry developments* Assessing our risks and ensuring mitigation/minimization* Stakeholder engagement* Developing, tracking and executing our strategic goalsCassava Bags are here to solve the global plastic problem.

    • Creator/Founder
      • 2016 - Present

      An idea, a vision and a gap in the market led me to create the Roshi brand and our base armour compression apparel line. Our base armour compression range is designed to handle the multiple ranges of motions on the mat, providing greater agility in the attack and grappling phases. As Creator and Founder, my day to day operational responsibilities have included: * Branding, designer, sampling, sourcing, production and marketing * Executing production, manufacturing, supply * Identifying market research, pattern making * Managing sampling and quality control * Developing, implementing and executing our strategic marketing plan * Sales * Overseeing finance, accounts and bookkeeping * Stakeholder engagement

    • Australia
    • Restaurants
    • Co-Founder
      • Sep 2014 - Dec 2018

      An opportunity and our love for NYC bagels, fresh cold-pressed juices and coffee led us to start-up our much beloved café in Martin Place - the heart of Sydney City, and eventually expanding and opening a second café at Macquarie Shopping Centre. An extremely rewarding and satisfying role which led to the creation of lifelong friendships - GPK was a centrepiece of the communities we served. An opportunity and our love for NYC bagels, fresh cold-pressed juices and coffee led us to start-up our much beloved café in Martin Place - the heart of Sydney City, and eventually expanding and opening a second café at Macquarie Shopping Centre. An extremely rewarding and satisfying role which led to the creation of lifelong friendships - GPK was a centrepiece of the communities we served.

    • Project Manager
      • 2000 - 2014

      * Planned and executed over 100 successful Music Festivals club events in various venues in Sydney * Arranged weekly successful Friday and Saturday night clubbing events across Sydney which included venues; Home Nightclub Sydney, Gas Nightclub, Art House, Civic Hotel, Hotel Chambers and Haymarket Hotel * Dealing with Sponsorship and Marketing eg. Generals Pants, Glue Retail Outlet Store, Maybelline * Dealing with local and International Entertainers * Bump in and Bump out operations * Massive network in the events industry

    • Operations, Marketing and Business Development
      • 2011 - 2013

      Ban Reemo Bar & Grill and Woodfire Restaurant & Bar offered modern Australian cuisine. We have also noticed a high repeat of customers who come back on an extremely regular basis due to our great value, service and commitment to providing high quality produce. Our menus have been tailored and improved time and time again. Ban Reemo won the tender in January 2012 to provide room service deliveries to 5 Meriton Serviced Apartments within Sydney CBD. Ban Reemo was awarded by the “Two Schooners Award - 2012” by The Sydney Morning Herald, placing us in the Top 5 in Sydney and Top 14 in NSW.

    • Australia
    • Telecommunications
    • 700 & Above Employee
    • Business Development Manager/Corporate Business Consultant
      • 2004 - 2009

      * Maintained and built strong relationships with both new and existing Telstra clients via face to face and over the phone* From each client I would create a “whole of business solution” which required me to inform and persuade customers regarding (but not limited to) Telstra broadband, mobile broadband, telecommunication services and products offered/upgrades and ensuring that these were aligned with customers needs and demands* Constantly developed, updated and specifically tailored all product sales, marketing and operations PowerPoint presentations to present to clients* Delivered consistently high sales and superior customer service which ensured accuracy in daily activities in operations* Provided leadership and support to the newly developed Telstra Business division* Trained and supported new staff within the sales department including technical product support and conflict resolution skills* Produced daily reports on client pipeline and sales target progress* Designed and implemented new strategies to improve and motivate sales performance within the call centre* Extensive experience in dealing with difficult customer situations and resolving customer conflict* Database management * Maintained ongoing awareness of new initiatives, processes, products and business solutions through engaging in regular training and product information meetings via online platforms or through seminars and Telstra workshops* Regular Telstra ‘learn and achieve’ training and compliance modules. Exams must be passed in order to receive certification in order to be able to sell Telstra business products * Working with a range of Telstra Business products – Fixed Landlines (CC2, BPV, BPC), Business Mobiles (Fleet plans), Telstra Business Systems (TBS), Telstra Business Broadband (TBB) and incorporating other Leading products such as lap tops, computers and IT solution.

    • Account Manager/Corporate Business Consultant
      • 2002 - 2004

      * Maintained and managed a portfolio of Major Telstra Clients and SME’s* Delivered superior customer service and account management through inbound and outbound calls* Extensive experience in dealing with complicated customer situations and resolving customer conflict* Engaged in regular training and product information meetings* Provided precision in daily activities to ensure customer satisfaction* Consistently exceeded individual KPI’s * Follow up client requests

Education

  • TAFE NSW
    Business, Management, Marketing, and Related Support Services
    2006 -
  • Casimir Catholic College
    Higher School Certificate
    1999 -

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