Experience

Freeman Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• President

  • Jul 1980 - Present

  Marketing communications firm specializing in consumer products, toys, licensing, trade shows, etc. Clients range from industry giants to start-up companies as well as US based and European/Far East based companies. Current and former clients include: Petmate pet products, Playmobil, Zing, Epoch Everlasting Play (Calico Critters), YULU, Mattel, Fisher-Price, ShedRain Umbrellas, Redwood Ventures, American Plastic Toys, Hog Wild, EggMazing, Prime Time Toys, Entenmann's Baked Goods, Sara Lee Snacks, Far Out Toys Cloud B, Yu-Gi-Oh!, EB Brands, App Smart Learning, Joester-Loria Group, Radica, Jeep Consumer Products, XQ-Toys (China), TOSY (Vietnam), Meccano/Erector (France), GrowUms, Rockboard, Gund, Wish Factory, toy entrepreneurs (Marty Abrams, Charles Ting, Scott Bachrach), Architec Housewares, Totes Umbrellas, Asmodee Games (France/Canada), Rockboard, Wonderworld Toys (Thailand), Floppets, PartyLite Candles, and more.

• Publicist, AE, SAE, VP, SVP

  • Jul 1980 - Apr 1995

  Joined agency in 1980, became partner in 1986, CEO in 1995.



Southard Freeman Communications

• Greater New York City Area

• President

  • Jan 2017 - Jul 2018

  President of Southard Freeman Communications, a PR and Marketing Communications Agency created by combining two award-winning firms: Southard Communications and Freeman Public Relations. Amicably returned to two separate agencies in July, 2018. President of Southard Freeman Communications, a PR and Marketing Communications Agency created by combining two award-winning firms: Southard Communications and Freeman Public Relations. Amicably returned to two separate agencies in July, 2018.



Mattel/Tyco Toys

• PR/IR/Corporate Communication Consultant

  • 1980 - 1997

  Responsible for developing and executing award winning PR programs for broad range of toys including Tickle Me Elmo, TMX Elmo, Matchbox, Tyco R/C, Magna Doodle, Little People, Power Wheels, Sing-a-ma-Jigs and 100+ other products and brands. Oversaw corporate/ investor relations for Tyco and was entrenched in Toy Fair PR activities for Mattel's brands for 30+ years. Responsible for developing and executing award winning PR programs for broad range of toys including Tickle Me Elmo, TMX Elmo, Matchbox, Tyco R/C, Magna Doodle, Little People, Power Wheels, Sing-a-ma-Jigs and 100+ other products and brands. Oversaw corporate/ investor relations for Tyco and was entrenched in Toy Fair PR activities for Mattel's brands for 30+ years.



Tyco Toys Inc.

• Communications Consultant

  • 1980 - 1997



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Intern

  • 1979 - 1980



Utica College

• Graduate

  • 1976 - 1980