Experience

One Orange Cow

• Australia
• Marketing Services
• 1 - 100 Employee

• Marketing Project Manager

  • Jul 2021 - Present

  Streamline business operations by providing Implementation and onboarding support using the HubSpot Platform. Marketing Strategy and Consulting Project Managing and consulting on website design and builds, including SEO best practices, website optimisation, speed and performance. Content Marketing - Blog writing, social media images, website copy, creation of lead magnets. Advertising Campaign Management - Linkedin Ads, Google Search, Display, Shopping. Meta Ads.



Aquent

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Digital Marketing Content Coordinator

  • Aug 2020 - Jul 2021

  Maximise conversions through third party websites by updating property information, offers and images for hotels in Booking.com, Expedia.com and Trip Advisor.com Maintain company branding standards and guidelines through full website audits i.e. reviewing Grammar, Broken links/404 errors, Use of ADA compliant PDFs. Stay current and competitive on the SERP by Tracking Competitor Keywords, and utilising research to Update meta descriptions and other website content such as… Show more Maximise conversions through third party websites by updating property information, offers and images for hotels in Booking.com, Expedia.com and Trip Advisor.com Maintain company branding standards and guidelines through full website audits i.e. reviewing Grammar, Broken links/404 errors, Use of ADA compliant PDFs. Stay current and competitive on the SERP by Tracking Competitor Keywords, and utilising research to Update meta descriptions and other website content such as Descriptions and property highlights to include new Keywords. Manage clients' requests and expectations in Salesforce by sifting through a queue of queries and requests regarding website updates, adhering and advising on standards and guidelines across multiple hotel brands, properties and regions. Documenting processes and procedures around new services for hotels by writing step-by-step process documents, for example, “How to Optimize your Booking.com page.” Show less



Responsible Cafes

• Australia
• Environmental Services
• 1 - 100 Employee

• Marketing Assistant

  • Jun 2020 - Sep 2020

  Achieved higher open rates and CTR in three email campaigns by A/B testing subject lines and CTA positioning. Reduced email bounce rate by scrubbing email lists and instituting a two-step opt-in process. Saw higher return of website visitors by creating relevant and targeted blog posts and email newsletters by generating content using community engagement on Facebook. Increased social engagement on Facebook through the use of insights to optimise the timing of posts which… Show more Achieved higher open rates and CTR in three email campaigns by A/B testing subject lines and CTA positioning. Reduced email bounce rate by scrubbing email lists and instituting a two-step opt-in process. Saw higher return of website visitors by creating relevant and targeted blog posts and email newsletters by generating content using community engagement on Facebook. Increased social engagement on Facebook through the use of insights to optimise the timing of posts which resulted in increased shares, likes and website traffic. Increased Lead Generation and Signups and reduced bounce rates by removing CTA overload and streamlining UI by removing unnecessary links and content from the homepage that did not serve to generate leads. Show less



Ventura Press

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Asssitant

  • Mar 2020 - Jun 2020

  Sydney, New South Wales, Australia Promoted Books by contacting and mailing out new copies to reviewers, organising launch events such as book readings, writing and sending out Press Releases targeted and utilising scheduled posts on social. Assisted with Product/Cover design using Competitive Analysis to identify genre trends, i.e. Colours, Fonts, Graphics and presenting it to the design team. Optimised publishing meeting by summarising manuscripts and reviewing author personas. Ensured deadlines were… Show more Promoted Books by contacting and mailing out new copies to reviewers, organising launch events such as book readings, writing and sending out Press Releases targeted and utilising scheduled posts on social. Assisted with Product/Cover design using Competitive Analysis to identify genre trends, i.e. Colours, Fonts, Graphics and presenting it to the design team. Optimised publishing meeting by summarising manuscripts and reviewing author personas. Ensured deadlines were being met by updating production schedules and sending out reminders to appropriate teams. Show less



Indeed

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Content Acquisition Associate (Direct) + Brand Ambassador

  • Mar 2019 - Mar 2020

  Sydney, New South Wales, Australia Generate leads by re-engaging directly with lost customers and convince them to use our services again on a free basis. Re-engaging and converting customers through email. Overturned objections, addressed concerns. Updated and entered personal data to update the website through Excel and Salesforce. Promoted Indeed's ideals and culture with scheduled posts on Linkedin. Achievements: Exceeded 100 percent conversion target 4 quarters in a row. Highest conversion rate in… Show more Generate leads by re-engaging directly with lost customers and convince them to use our services again on a free basis. Re-engaging and converting customers through email. Overturned objections, addressed concerns. Updated and entered personal data to update the website through Excel and Salesforce. Promoted Indeed's ideals and culture with scheduled posts on Linkedin. Achievements: Exceeded 100 percent conversion target 4 quarters in a row. Highest conversion rate in team. Show less



Simplx

• Australia
• Advertising Services
• 1 - 100 Employee

• Sales And Direct Marketing Team Leader

  • Mar 2018 - Mar 2019

  Sydney, Australia Sold $150,000 worth of raffle tickets B2B in my first year for charity organisations. Trained and developed my own sales team which held the record for highest sales in a day. Presented and taught morning clinics to motivate and educate the team so they could deliver the best results. Planned sales territories across NSW to ensure maximum coverage. Achievements Got promoted to Team Leader in the first two weeks.



2SER- 107.3FM

• Content Producer

  • Nov 2016 - Mar 2018

  Sydney, Australia Promoted the show by editing and sharing on air segments on Twitter and the 2SER.com website. Produced content by writing and presenting my own weekly segment - Good News with Bruce! Understood the demands of LIVE entertainment and problem solved by preparing back-up content in case of guest dropouts or system issues. Raised money for the Station through by writing content for on air listener outreach.



Femmeheroine.com

• Contributing Writer

  • Mar 2017 - Jan 2018

  Femme Heroine is a website that focuses on issues that affect young women and the community. Their aim is to enlighten and question feminist issues that are prevalent in society and in our personal lives, for profiles, ideas and news visit Femmeheroine.com Follow on Instagram: @femmeheroine



Target

• United States
• Retail
• 700 & Above Employee

• Customer Service Representative- Full Time

  • Jan 2014 - Oct 2016

  Bondi junction Sales and Customer service. Processing returns and exchanges. Stock transfers. Merchandising. Working Registers.



Quickflix Limited

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Fulfillment Coordinator

  • Dec 2010 - Feb 2012

  North Sydney Quicklflix was a mail rental DVD service. • Ingest and sort incoming Discs. • Put away stock in small warehouse environment. • Stocktake – scanning contents of bins. • Picking and packing. • Clean and maintain office. • Hit KPI's.