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Experience

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Operations and Sales Manager
      • 2015 - Present

      Develop successful strategic sales and marketing campaigns, enabling Cevenini to achieve expected revenue projections for fiscal 2015.

    • United Kingdom
    • Facilities Services
    • 100 - 200 Employee
    • National Account Manager- State and Local
      • Jan 2010 - Present

      Independent federal government agency managing federal property across US and provides acquisition solutions for the federal agency customer. National Account Manager – State & Local Conducted and summarized federal grant research and sales analysis to enable sales team to effectively approach and educate state and local governments on their development of sales opportunities. Collaborated on development of strategic advertising campaigns with advertising teams. Coordinated with… Show more Independent federal government agency managing federal property across US and provides acquisition solutions for the federal agency customer. National Account Manager – State & Local Conducted and summarized federal grant research and sales analysis to enable sales team to effectively approach and educate state and local governments on their development of sales opportunities. Collaborated on development of strategic advertising campaigns with advertising teams. Coordinated with marketing teams to build interest for supporting national, state, and local events per regional sales teams' requests. Partnered with and provided business lines with sales updates as a method to evaluate YTD performance. Generated marketing intelligence to aid business plan development. Solved any problems, questions, or concerns regarding questions from field sales team and state and local customers. Promoted GSA's product and service offerings directly to customers.; Grew sales by 20%, devising and executing successful business strategy reflecting GSA's goals and objectives while improving support for state and local customers. Increased business by $100M for 2013 fiscal year, implementing go-to-market strategy for regional sales team; emphasized sales for program's 1st time, and incorporated marketing, advertising, and social media assets. Launched extraordinary 2014 fiscal year, achieving 51% increase in business volume totaling $314.3M in October 2013; resulted in promotion from Program Analyst to National Account Manager. Strengthened sales teams' interactions with customers, providing PowerPoint presentation material for use during webinar or face-to-face visits. Enabled GSA's 1st participation in national purchasing organization's annual conference, playing integral role in forging relationship with organization. Show less

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • Senior Account Executive
      • Jan 2008 - Jan 2009

      Multimillion dollar electronic components distribution company; sold in 2009.; Formulated and executed strategic account penetration plans. Created forecasts for major product lines distributed in key accounts throughout Washington, DC, Northern Virginia, and Baltimore metropolitan areas. Prioritized and interfaced with customers on daily and weekly basis. Developed custom sales solutions aligning customers' technical requirements with Jaco's product offerings… Show more Multimillion dollar electronic components distribution company; sold in 2009.; Formulated and executed strategic account penetration plans. Created forecasts for major product lines distributed in key accounts throughout Washington, DC, Northern Virginia, and Baltimore metropolitan areas. Prioritized and interfaced with customers on daily and weekly basis. Developed custom sales solutions aligning customers' technical requirements with Jaco's product offerings. Achievements: Increased sales volume by 10% in 12 months including opportunities for sales with new and existing accounts. Penetrated large defense contractor for JACO, resulting in an $850K opportunity. Added 5 new customers to account list, while outperforming sales quota by 10%. BRUCE KELLY Page 2 BAK9755@yahoo.com Show less

    • United States
    • Outsourcing and Offshoring Consulting
    • 1 - 100 Employee
    • COO/Sr Program Executive
      • Jan 2003 - Jan 2007

      Privately-held sales outsourcing company specializing in bringing products and services to market; employs +/-100 people depending on number of contracts in-house. COO & Senior Program Executive Oversaw and led all aspects of company hiring, training, and managing sales teams to achieve customers' unique sales goals. Provided program status updates to SFI president and C level clients. Reviewed, analyzed, and reported to President and client C-level executives on sales' team… Show more Privately-held sales outsourcing company specializing in bringing products and services to market; employs +/-100 people depending on number of contracts in-house. COO & Senior Program Executive Oversaw and led all aspects of company hiring, training, and managing sales teams to achieve customers' unique sales goals. Provided program status updates to SFI president and C level clients. Reviewed, analyzed, and reported to President and client C-level executives on sales' team activities regarding their effectiveness in achieving sales milestones. Interviewed, hired, and managed up to 50 sales executives in 6 states including hands-on support of nationwide customer visits. Achievements: Championed growth and successful management of multiple contracts leading to contract renewals. Built powerful sales teams and strong customer relationships, identifying and cultivating high-caliber talent, and providing valuable insight and feedback regarding performance. Show less

    • Distribution Manager
      • Jan 1994 - Jan 2002

      Privately-owned manufactures' representative specializing in electronic components.; Directed all aspects of distributor network. Specialized in new product introduction, sales performance analysis, distribution sales, and direct customer sales. Developed relationships with distributors' sales people, and new and existing customers. Provided and orchestrated agendas for factory representatives regarding territory-wide visits to customers and distributors. Achievements: Led… Show more Privately-owned manufactures' representative specializing in electronic components.; Directed all aspects of distributor network. Specialized in new product introduction, sales performance analysis, distribution sales, and direct customer sales. Developed relationships with distributors' sales people, and new and existing customers. Provided and orchestrated agendas for factory representatives regarding territory-wide visits to customers and distributors. Achievements: Led distributors to achieve sales goals with manufacturers each year of tenure in highly competitive and time-sensitive market, developing and leveraging customer relationships, and providing added value to sales process. Grew distributer sales from $6M to $10M in 3 years, calling on and securing major accounts such as Ericsson, Northrop Grumman, and Hughes Network Systems including providing product and sales training. Won major design contract at Hughes Network Systems for LED detector on original DirecTV set top box. Played direct support role for Ericsson with new cell phone design product introduction. Show less

    • United Kingdom
    • Research Services
    • 1 - 100 Employee
    • District Manager
      • Jan 1993 - Jan 1994

      Maryland & Virginia Expanded and managed direct and distribution sales in 2-state territory totaling ~$5-6M. Surpassed company sales on consistent basis including achieving 100% of quarterly bonuses. Handpicked for KKAT's distribution management teams to design and implement strategic sales plans for nationwide distributors. Managed multimillion dollar business successfully at Ford Lansdale, PA during period of reorganization.

Education

  • University of Maryland University College
    BS, Marketing/Marketing Management, General
    1976 - 1985

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