Experience

Self Employed

• Machinery Manufacturing
• 100 - 200 Employee

• Seed Industry Consultant

  • Mar 2020 - Present

  Product Evaluation, Field Research, and Agronomy Sales Bruce has over twenty-five years of experience in the seed industry, working with sales teams to provide agronomic training, product recommendations, and customer support. His specialties include assessing customer needs, evaluating products, conducting on-farm research, developing support information, providing customer service, developing market strategies, managing projects, and leading teams. Product Evaluation, Field Research, and Agronomy Sales Bruce has over twenty-five years of experience in the seed industry, working with sales teams to provide agronomic training, product recommendations, and customer support. His specialties include assessing customer needs, evaluating products, conducting on-farm research, developing support information, providing customer service, developing market strategies, managing projects, and leading teams.



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Regional Agronomy Lead

  • Aug 2018 - Feb 2020

  Provided technical leadership and management to field-based agronomists. Worked in concert with the Regional Business Team to develop and implement the business strategies for the region. Directed team efforts around product positioning, technical training for the sales teams and dealers in their assigned geography. Established an understanding of local and regional markets and cropping systems and provided leadership of developing technical and business solutions to local issues. Provided technical leadership and management to field-based agronomists. Worked in concert with the Regional Business Team to develop and implement the business strategies for the region. Directed team efforts around product positioning, technical training for the sales teams and dealers in their assigned geography. Established an understanding of local and regional markets and cropping systems and provided leadership of developing technical and business solutions to local issues.



Monsanto Company

• United States
• Farming
• 700 & Above Employee

• • Jun 2012 - Jul 2018

  Coached and developed the technical agronomy team. Facilitated the development and implementation of regional agronomy strategies across Asgrow/DEKALB, Channel, and Fontanelle brands. Collaborated with Area Business Managers to maximize product/technical knowledge transfer from agronomists to District Sales Managers and dealers. Developed VBA applications to simplify data analysis and reporting for spatial trials.

• • Jun 2009 - May 2012

  Worked with Western Regional Business Director to develop and execute the regional business plan. Coached and developed the technical agronomy team. Worked with marketing to developed key product and technical messages for support materials, dealer training, and customer events. Represented agronomy as part of the Channel Brand Leadership Team.

• • May 2008 - May 2009

  Worked with the brand manager, agronomists, and area business managers to determine market needs for corn and soybean product lines. Worked with senior product managers in launching new products and technologies into the market. Managed product life cycle and determined marketing strategies for products with large inventories.



Syngenta

• Switzerland
• Farming
• 700 & Above Employee

• • Jun 2007 - Apr 2008

  Worked with team members to coordinate and implement the advanced yield trial activities. Provided timely data to facilitate promotion decisions and production planning. Reviewed product and technology needs on an annual basis to provide direction on early pipeline development.

• • Dec 2004 - May 2007

  Worked with Product Managers to evaluate portfolio needs, finalize product advancement recommendations, and develop the production plan. Worked with Regional Sales Agronomists to develop plot programs, technical training, and support information. Developed and disseminated technical information for corn and soybean products.

• • Jun 2001 - Nov 2004

  Led the site characterization team which was responsible for developing tools to use weather and soil information to characterize testing environments. Identified, developed, and deployed data mining techniques to better understand product fit and risk potential. Developed VBA applications to simplify and automate data analysis and reporting.



Novartis Seeds

• • Jun 1998 - May 2000

  Designed and conducted agronomic and product characterization trials. Coordinated university and third party research programs. Developed technical information and training for positioning products. Facilitated agronomic demonstrations with seed producers to help improve their management practices.

• • Aug 1996 - May 1998

  Managed the product development agronomist group in the central Corn Belt. Coordinated product development activities, along with coaching and evaluating individuals. Worked closely with regional and area product delivery teams to develop sales strategies for the product offering. Served as the Product Development Agronomist for eastern and southern Iowa.



Ciba Seeds

• United States
• Medical Practices

• Product Development Agronomist

  • Jun 1994 - Jul 1996

  Conducted strip trials to evaluate and characterize products. Worked with representatives from sales and marketing to identify product needs and develop launch strategies. Trained and coached District Sales Managers and dealers on product placement and positioning. Conducted strip trials to evaluate and characterize products. Worked with representatives from sales and marketing to identify product needs and develop launch strategies. Trained and coached District Sales Managers and dealers on product placement and positioning.