Experience

Applied Data Finance

• United States
• Financial Services
• 300 - 400 Employee

• Chief Marketing Officer

  • Dec 2014 - Present

  Greater San Diego Area Leading a dynamic start-up though launch and hyper-growth. Built marketing from ground up, revenue from zero to $50 MM run rate, using a mix of traditional and new channels, with limited resources and consistent focus on profitability.



Kuhn Consulting

• United States
• Government Relations Services

• Consultant

  • Jan 2012 - Nov 2014

  Greater Atlanta Area - San Francisco - Boston - Chicago - Toronto Working as an independent consultant, I help companies that need to: -- Improve the tangible results of their marketing investment -- Better leverage digital marketing techniques / digital channels -- Need assistance building marketing capabilities and infrastructure In addition to FleetCor (see above) major clients have included a top 10 North American Bank, and a sprinkling of smaller client engagements.



FleetCor

• United States
• Financial Services
• 700 & Above Employee

• CMO | (Interim - Consulting Role)

  • Oct 2013 - May 2014

  Greater Atlanta Area - San Francisco - Boston - Chicago - Toronto Hired to develop a marketing road map to rapidly accelerate growth; leveraging direct marketing strategies, with a particular emphasis on the digital channel.



SunTrust Bank

• United States
• Financial Services

• Senior Vice President, Digital and Direct Marketing

  • May 2009 - Dec 2011

  Greater Atlanta Area - - Built a comprehensive and effective direct and digital marketing capability from the ground up; including building a team, developing direct marketing strategy and programs, putting infrastructure and processes in place, developing vendor relationships, and building partnerships across a highly matrixed organization. - - Developed and implemented a 400%+ ROI customer engagement program. Program combined sophisticated targeting / customer segmentation models and NPV methodology to… Show more - - Built a comprehensive and effective direct and digital marketing capability from the ground up; including building a team, developing direct marketing strategy and programs, putting infrastructure and processes in place, developing vendor relationships, and building partnerships across a highly matrixed organization. - - Developed and implemented a 400%+ ROI customer engagement program. Program combined sophisticated targeting / customer segmentation models and NPV methodology to match correct product and offer to client and channel. - - Created over $30 MM in economic value with a marketing investment of less than $3 MM using targeted strategies to encourage overdraft protection opt-in, while strengthening the brand. - - Successfully led high stakes/high profile overhaul of a website with ~1.7MM uniques per month. Assumed leadership of failed redesign project that had been underway for close to 3 years. - - Acquired close to 30,000 new checking accounts at greater than 100% ROI as a result of piloting new direct and digital new customer acquisition marketing strategies. - - Crafted and built the digital face of the SunTrust brand, including award winning brand website and social media presence Show less



Washington Mutual Card Services

• Financial Services
• 1 - 100 Employee

• Vice President, Marketing Strategy

  • May 2007 - Jan 2009

  San Francisco Bay Area - - Doubled volume of booked accounts while still exceeding efficiency goals through astute and aggressive use of use of all available levers, yielding an ROI of over 100% and >$40MM in NPV. - - Championed enhanced cash advance strategy with >$20 MM net income potential using market knowledge, analytic skills, insight, as well as communication and consensus building skills. - - Restructured competitive intelligence and market research function to better meet business needs… Show more - - Doubled volume of booked accounts while still exceeding efficiency goals through astute and aggressive use of use of all available levers, yielding an ROI of over 100% and >$40MM in NPV. - - Championed enhanced cash advance strategy with >$20 MM net income potential using market knowledge, analytic skills, insight, as well as communication and consensus building skills. - - Restructured competitive intelligence and market research function to better meet business needs and bring new methodologies and tools into the organization. Show less



Capital One Financial

• Spain
• Individual and Family Services
• 1 - 100 Employee

• Consultant / Senior Director / Manager (Marketing and Analytics)

  • Aug 2001 - Apr 2007

  Greater Boston Area Worked as consultant and engagement manager in internal management consulting team aligned against top senior management challenges. (Marketing and Analytics)



The Boston Consulting Group

• India
• 1 - 100 Employee

• Consultant (Business School Summer)

  • 2000 - 2000

  Greater Chicago Area Business Development and Strategy for Industrial Goods



BNSF Railway

• United States
• Freight and Package Transportation
• 700 & Above Employee

• Manager

  • 1995 - 1999

  Greater Chicago Area - - Sophisticated application of analytics to high-stakes business decisions - - Successful business leadership of large, complex technology projects