Experience

American Resort Management, LLC

• United States
• Hospitality
• 1 - 100 Employee

• Corporate Vice President of Marketing

  • May 2022 - Present

  Manage all marketing efforts for five parks, two with hotels, and one with a convention center. Build annual Marketing and Sales Plans based heavily on analytical reporting. Ticket/Pass pricing, digital/traditional media, social media, email marketing, website, promotions, branding, programming, groups, collateral, strategic partners Implement Sponsorship programs based on programming and facility entertainment deliverables Book all events, including national country and rock concerts, Influencers…... Contract/direct digital marketing partners to increase market penetration and analytics at a high level Contract/direct new PR Firms to focus on the MSA and beyond Develop short-term pricing /promo strategies to drive attendance during the shoulder season Conduct Market Analysis and budget creation for acquired and prospective facilities Optimize Four Wall Marketing Tactics Hire marketing teams for all facilities based on a needs analysis for each property Oversee Group pricing and tactics to increase schools, corporate, and buyouts Create an environment for success through accountability and empowering team members Show less



Brewery District Community Urban Redevelopment Corporation

• United States
• Travel Arrangements
• 1 - 100 Employee

• Marketing Director

  • May 2019 - May 2022

  Head of the Brewing Heritage Trail Committee and Marketing Committee. Impact driving force behind the creation and execution of viable sales and marketing plans as well as direct media buying/planning on behalf of the district community. Team building, training, managing of staff including 14 part-time tour guides, and several part-time gallery staff. Propelled revolutionary advances to design LTOs, ticket plans, corporate packages and unique membership forms for customers, clients, and full-time members. Managed and executed sales and general operations at the Brewery Gallery. Carried out major day to day operations including internal and external public relations and customer service to the various publics. Maintained and upgraded programming and organized events. The Haunted Brewery Trail & Bockfest Show less



Apex Parks Group

• Travel Arrangements
• 1 - 100 Employee

• Director of Sales & Marketing

  • Jun 2016 - Nov 2018

  Fueled business development opportunities by exponentially increasing corporate sales, consignment sales, and season pass sales by 12%, 15%, and 23% respectively. Performed regular detailed competitive analysis’ used in pricing and promotions for the park and her various clients. Media Planner/Buyer, worked with agency of record and negotiated additional promotional value to increase ad dollars Mounted and executed strategies, leveraged partnerships to secure $258k in sponsorships to support park events. Responsible for managing an annual budget of $5.8m. Collaborated as a tour and travel market partner with the CVB as well as other vacation rental companies, hotels, and other entertainment venues to maximize exposure and increase the park’s market share. Partnered with ticket resellers like AAA, MTP, Westgate Resorts, Reserve Direct, ATD, Attraction World, Expedia/Premier, Orbitz, Travel Republic, Ticket Monster, Ticket Ape, and Air Force Central Ticketing to increase targeted market sales. Directed a solid marketing and operations team which included a marketing manager, 5 account executives, sales manager and rotating administrative assistants. Show less



WIND FM & WOGK - Dix Communications

• Orlando, Florida Area

• Non-Traditional Revenue Director / Marketing

  • Mar 2015 - Jan 2016

  Created the NTR (Non-Traditional Revenue) Department. Tasked with executing facility contracts and all NTR station events. Designed “P&L” for events like Job Fair, Pet Expo, Wedding Expo, Scout Outing, Garage Sale and overall management of all organized events. Joined forces with the Program Director, DJs, Director of Sales, and Marketing Reps to leverage current accounts Facilitated the development of the e-commerce store, including negotiating product packaging Responsible for Title Sponsorship sales Show less



Palace Entertainment

• United States
• Entertainment
• 300 - 400 Employee

• Director of Marketing & Sales/Talent Buyer

  • Apr 2008 - Oct 2014

  Palace Entertainment, the largest operator of water parks and family entertainment centers in the nation, opted out of their lease with the state of Florida. Provide sales and marketing expertise, park fiscal yearly budgeting, developing target business strategies and budget direction for successful Theme and Water Park. Responsible for the development and management of all aspects of marketing the Palace brand as it related to both properties. Managed $6.7m budget. Annually create and execute marketing and sales plans for both parks, directed media planning, media buying, promotions, social media, direct mail, email marketing, T&T, public relations, season pass sales, group sales, event/operations management,event marketing, P&L, talent buyer for all venue national concerts (capacity 10k) and events, Fright Nights, Festival of Lights, Native American Festival, Earth Day Festival, Car Shows, Teen Dance Nights, Breast Cancer & Autism Walk, Cheer....... Provide daily leadership to the sales and marketing team. Show less



Sky City Casino Hotel

• United States
• Hospitality
• 1 - 100 Employee

• Entertainment Director

  • Jan 2006 - Apr 2008

  Responsible for public relations, business creativity, sponsorships, promotions, event marketing campaigns and operations. Media planning/buying, all approvals, editing of scripts, and various promotional media following branding specifications. Partnered with Casino marketing manager and tourism manager to effectively cross promote famous casino and to attract a mix of demographics for increased revenue gain. Event development that included pro boxing, biker run, ICS chili cook-off’s, IFOCE competitions, pre-season NBA game, celebrity golf tournaments, BMX exhibitions, rodeos...Served as talent buyer for headline and club entertainment. Critical oversight of all staff for 2,000 seat showroom and 5,000 seat outdoor facility. Provide daily leadership/management to the Entertainment team. Show less



BMO Center

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Sales & Marketing

  • 2003 - Dec 2005

  Marketed and promoted the use of the facility to maximize its use and exposure. This included Feld Entertainment, Vee Corp, Live Nation, The Harlem Globetrotters... Successfully increased corporate sponsor & group accounts by 100% from previous year. corporate sponsor partnerships included indoor football, hockey, and basketball team that extended media dollars, promotions, retail tie-ins, signage and tickets. Marketing Committee member of the Blackhawk Area Boy Scouts Council; Committee member of the Rockford Area Hotel Motel Association and Rockford Chamber of Commerce “After Five Alive” Entertainment Committee Show less



Dayton Convention Center

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales & Marketing

  • 2000 - 2003

  Strategic business leader of the property’s Sales and Marketing Department, responsible for property reactive sales, proactive account sales and segment sales, local and social catering sales, business travel sales, and destination sales. Responsible for achieving revenue goals, and the financial performance of the department. Adhered to brand initiatives in all aspects of the marketing and sales process. Lead on-property sales functions to build long-term, value-based customer relationships that enable achievement of property sales objectives. Annually developed and executed the marketing and sales plan. Managed the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaced with the CVB in regional marketing communications and promotions. Directed and operated 800 seat capacity theatre. Show less



Heritage Bank Center

• United States
• Events Services
• 1 - 100 Employee

• Director of Sales & Group Marketing

  • 1996 - 2000

  Developed new sales department from concept to profitable business unit within one year. Negotiated with past and prospective marketing partner’s and explored new opportunities to sell sponsorships. Generated and followed through on sales leads to sell corporate outings and various discounted tickets. Responsible for/Managed collateral pieces from design through printing process and distribution and pitched Event announcements to media in collaboration with the PR Manager. Provided daily leadership to the sales and marketing team. •Contracted (at various times) by Feld Entertainment and The Harlem Globetrotters to head up group sales efforts at the Schottenstein Center and Wright State University. Show less