Experience

Yellow Dog Community and Conservation Foundation
• Philanthropy
• 1 - 100 Employee
• Executive Director

  • Nov 2021 - Present


Wingville Consulting LLC

• Owner

  • Nov 2021 - Present

  Non Profit and Outdoor Industry Consulting focused on Sustainability, Climate Action and Fisheries conservation and restoration. Non Profit and Outdoor Industry Consulting focused on Sustainability, Climate Action and Fisheries conservation and restoration.



Emerger Strategies

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Business Development Manager

  • Dec 2020 - Present

  - Recruit businesses in the fly fishing industry to join the Fly Fishing Climate Alliance and pledge carbon neutrality. Generate new leads, and sell sustainability consulting packages to brands, shops, lodges, outfitters, guides and non-profits. - Consult current and prospective clients on sustainability, zero waste and renewable energy practices. Research and present compelling offset opportunities in line with the client’s goals. Advise on sustainability marketing best practices. - Recruit businesses in the fly fishing industry to join the Fly Fishing Climate Alliance and pledge carbon neutrality. Generate new leads, and sell sustainability consulting packages to brands, shops, lodges, outfitters, guides and non-profits. - Consult current and prospective clients on sustainability, zero waste and renewable energy practices. Research and present compelling offset opportunities in line with the client’s goals. Advise on sustainability marketing best practices.



Patagonia

• Brazil
• Food and Beverage Services

• District Manager

  • Sep 2008 - Aug 2020

  - Owned all fiscal, operational, and HR affairs for 8 Patagonia retail stores across the US (IL, MN, TX, CO, MT, GA, DC), doubling sales volume within highly competitive retail market.- Engaged, mentored, and developed 150+ core staff and managers to surpass expectations for customer service, sales growth, grassroots marketing, and environmental activism as front-line brand ambassadors.- Optimized consumer engagement, driving sales by marketing each store as a unique experience center focused on community events, environmental activism, and local brand participation.- Aligned with e-commerce and wholesale to present a unified and cohesive presence to customers across all channels. - Established leadership development program, driving a culture of ‘promoting from within’, partnering with store managers on succession planning, development strategies, and holding employees accountable for their progression. - Promoted multiple associates from floor leader to assistant/store manager roles over 5-year period while decreasing turnover in management positions.- Authored and engineered comprehensive retail customer service training program to standardize processes across 40 stores. - Captured highest average customer satisfaction (CSAT) score for all districts 4 consecutive quarters, 2018-2019.- Relocated 2 established stores (Denver and Boulder, CO) in 2019, controlling logistics, change management, and workforce planning. Opened Chicago Mag Mile in 2010 and Sydney, NSW in 2011.- Launched Patagonia’s first ‘Worn Wear’ pop-up store during peak season, from conception to execution. Recruited, hired, and trained 20 employees. Exceeded sales projections, earning positive press and customer reviews.- Evaluated and dispersed over $1M in grant funding annually as member of Freshwater and World Trout Grants Council. Show less

• Store Manager

  • May 2003 - Sep 2008

  - Launched first Patagonia store in the Midwest, growing sales from $2.6M in FY04 to $4.1M in FY08 by increasing consumer and employee expectations for service and capitalizing on individual employee strengths.- Boosted store sales from $3.6M to $4.1M in FY08 during downward trending economy by overhauling distribution model and in-store inventory capacity. Partnered with merchants to select optimal products and worked with allocation manager to improve availability. Remodeled back of house inventory area, increasing carry capacity 30%+.- Controlled all business operations, including recruiting/hiring, creating and managing payroll and sales budgets, targeting and cultivating in-store leadership, and implementing and maintaining company-directed programs (marketing, events, and environmental outreach).- Yielded multimillion-dollar gross profit margin YOY, delivering $5M net profitability in store’s first 5-years. Show less



Trout & Grouse

• United States
• Apparel & Fashion

• Assistant Manager

  • Nov 1998 - May 2003

  Managed a specialty fly fishing and wing shooting store with an emphasis on high-end tackle and clothing for a client base which travels the world. Oversaw sales, purchasing, marketing, visual merchandising and payroll. Maintained retail open-to-buy schedule, including planned early orders, inventory management and budgeting. Designed and coordinated fly fishing and fly tying classes and instruction. Promoted and hosted destination trips worldwide. Managed a specialty fly fishing and wing shooting store with an emphasis on high-end tackle and clothing for a client base which travels the world. Oversaw sales, purchasing, marketing, visual merchandising and payroll. Maintained retail open-to-buy schedule, including planned early orders, inventory management and budgeting. Designed and coordinated fly fishing and fly tying classes and instruction. Promoted and hosted destination trips worldwide.



Sunset Foods

• Retail
• 100 - 200 Employee

• Chef/Foodservice Manager

  • Aug 1996 - Nov 1998

  Coordinated and managed all aspects of a retail foodservice operation located in an upscale grocery store. Coordinated design and setup of entire department prior to opening of new store, including kitchen operations, cafe and grill restaurant, coffee and fresh juice bar, catering, and prepared foods section. Executed daily operations, including purchasing, inventory control, food cost, customer service, merchandising, marketing and accounting. Directed staff of 30 full-time employees, including payroll, hiring/firing, and scheduling. Show less