Experience

Just Equations

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Content and Communications Consultant

  • Jul 2022 - Mar 2023

  Los Angeles Metropolitan Area Brooke consults on digital content and audience development strategies for social good companies and nonprofits, providing guidance and expertise on everything from newsletters and media pitches to TikTok videos and virtual conferences. Her primary client is the education nonprofit Just Equations.



SeeBoundless

• United States
• Media Production
• 1 - 100 Employee

• Director of Digital Strategy and Engagement

  • Oct 2021 - Jul 2022

  SeeBoundless is a creative media studio that partners with world-renowned organizations. The team finds innovative storytelling solutions to educate and inspire positive change. With a focus on social good work in education, health, the environment, and technology, SeeBoundless creates high-quality visuals and communications to help tell stories and educate audiences. As Director of Digital Strategy, Brooke had the opportunity to partner with Google, World Athletics, The Center for… Show more SeeBoundless is a creative media studio that partners with world-renowned organizations. The team finds innovative storytelling solutions to educate and inspire positive change. With a focus on social good work in education, health, the environment, and technology, SeeBoundless creates high-quality visuals and communications to help tell stories and educate audiences. As Director of Digital Strategy, Brooke had the opportunity to partner with Google, World Athletics, The Center for Justice and Human Dignity, and the North Carolina Department of Health and Human Services on social good communications work -- ranging from social media content to conference planning. This experience launched Brooke's period of dabbling in independent consulting and included a number of exciting career firsts. Thanks to the encouragement of Founder Steve Johnson, Brooke even recorded a voiceover for a PSA that aired during the Superbowl. Show less



The Hill

• United States
• Restaurants
• 1 - 100 Employee

• Managing Editor of Social Media

  • Apr 2018 - Aug 2021

  Washington D.C. Metro Area As the Managing Editor of Social Media at The Hill, I offered strategic leadership to a team of six dedicated social media curators. We navigated the high-pressure realm of breaking news, effectively managing our social media channels, including Facebook, Twitter, and Instagram. My role involved strategizing our overall coverage, allocating stories to team members, and artfully packaging content to not just attract traffic but also cultivate a committed readership. Throughout 2020, we… Show more As the Managing Editor of Social Media at The Hill, I offered strategic leadership to a team of six dedicated social media curators. We navigated the high-pressure realm of breaking news, effectively managing our social media channels, including Facebook, Twitter, and Instagram. My role involved strategizing our overall coverage, allocating stories to team members, and artfully packaging content to not just attract traffic but also cultivate a committed readership. Throughout 2020, we consistently set new records for unique site visits and search traffic each month, culminating in our highest traffic day in the site's history with an impressive 5,986,485 visits from 5,107,103 unique visitors. Our concerted efforts and commitment to delivering quality news content led to The Hill securing the #2 position in ComScore's News/Politics section for June 2020, standing just behind the industry leader, CNN. This achievement underscores our continuous drive to rise to the top and the significant impact we've made in the digital news space.

• Associate Editor

  • May 2017 - Apr 2018

  Washington D.C. Metro Area As an associate editor, Brooke helped identify breaking news and works with reporters to quickly produce stories covering Congress, the Trump administration and national political news.

• Social Media Curator

  • Nov 2016 - May 2017

  Washington D.C. Metro Area As a Social Media Curator, Brooke found and broke news relating to the election, the Trump administration and policy. She re-geared stories' headlines and photos for promotion on Twitter and Facebook. During her time as a social media curator, she wrote and then broke The Hill's most visited story in history and was the reporter with the most-engaged content for the first quarter of 2016.



The New Republic

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Aug 2016 - Nov 2016

  Washington D.C. Metro Area Copy-edited digital and print stories and reported on the political landscape during the election. Ran social media and also supported daily newsletter assembly and distribution using Mailchimp. Brooke took a specific interest in climate and education news, which were the subjects of most of her stories.



Social Media Week

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Writer

  • Jun 2016 - Nov 2016

  Greater Los Angeles Area Wrote for Social Media Week including their 2016 LA and London conferences. Articles cover marketing and public relations strategies, with an emphasis on implementing up-and-coming tech and social media.



Orange County Register

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Staff Reporter

  • Jul 2015 - Apr 2016

  Anaheim, California As a full-time staff writer, Brooke single-handedly ran a weekly newspaper distributed to subscribers from Orange and Villa Park, with much of her reporting also making it into the OC Register's Local, Arts & Entertainment, and Business sections. Brooke received several A1 cover story placements and local section covers and also did GA reporting as needed.

• Reporter (Internship)

  • May 2015 - Jul 2015

  Orange County, California Area Summer intern for OC Register writing for individual city newspapers in North Orange County.



TEDxAzusaPacificUniversity

• Event Co-Manager & Digital Producer

  • Jan 2015 - May 2015

  Azusa Helped create website and video, garnered several hundred followers on Twitter and Facebook and made radio appearances to advertise and plan for a university TEDx Talk. Updated social media sites regularly using Hootsuite and Tweetdeck to manage pages. I also helped with other aspects of event planning such as organizing a viewing party, communicating with volunteers, creating materials for the event and managing behind the scenes tasks the day of the Ted Talks.



Coury & Buehler Physical Therapy

• United States
• Medical Practices
• 1 - 100 Employee

• Marketing Intern

  • May 2014 - Sep 2014

  Coury and Buehler Physical Therapy, winner of Best Physical Therapy Practice in 2013, prides themselves on their high level of patient care, great patient reviews, and rapidly growing numbers. Working in the Marketing department of this PT company was centered around managing the promotional material and running stats to reach patients, their families, potential patients, and doctors. As an intern, I worked as a digital producer for social media and helped generate content for the… Show more Coury and Buehler Physical Therapy, winner of Best Physical Therapy Practice in 2013, prides themselves on their high level of patient care, great patient reviews, and rapidly growing numbers. Working in the Marketing department of this PT company was centered around managing the promotional material and running stats to reach patients, their families, potential patients, and doctors. As an intern, I worked as a digital producer for social media and helped generate content for the unveiling of the company blog. I also did patient and doctor outreach, cleaned up client list and organized weekly email-blasts. I also used Google Analytics to check up on how the company was doing on social media and its online reviews. Show less