Brooke Whitaker

Associate Account Manager, E-Commerce Strategy and Analytics at Stackline
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Location
Minneapolis, Minnesota, United States, US

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Experience

    • United States
    • Retail
    • 200 - 300 Employee
    • Associate Account Manager, E-Commerce Strategy and Analytics
      • Nov 2022 - Present

      Minneapolis, Minnesota, United States Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. Business leaders, product innovators, performance marketers and analysts trust Stackline as the single source of commerce truth. Fueled by our proprietary neural network, our market insights, revenue metrics, behavior analyses and autonomous functionality, create the actions that determine success or failure.

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • E-Commerce Advertising Specialist
      • Oct 2021 - Nov 2022

      New York, New York, United States As an E-Commerce Advertising Specialist, I develop winning strategies to help my clients succeed on Amazon. I create, manage, and optimize sponsored ad campaigns using a variety of different strategies. I also conduct analysis to measure success, make adjustments, and present findings to the relevant stakeholders. In addition to my ongoing clients, I also work to prove success to clients through our free trial in a matter of 1-2 months.

    • United States
    • Wholesale
    • 1 - 100 Employee
    • E-Commerce Marketing Specialist
      • May 2021 - Oct 2021

      Anoka, Minnesota, United States As the head of E-Commerce Marketing at Vickerman, I had a wide range of responsibilities and projects I worked on. I lead the "Top 500" project where I managed copywriters, photographers, and graphic design artists to update and optimize online listings of our top products. Once the listings got optimized, it was time to increase sales and brand awareness through advertising campaigns and creating Amazon stores. Outside of my daily tasks, I provided copywriting for email campaigns and I helped… Show more As the head of E-Commerce Marketing at Vickerman, I had a wide range of responsibilities and projects I worked on. I lead the "Top 500" project where I managed copywriters, photographers, and graphic design artists to update and optimize online listings of our top products. Once the listings got optimized, it was time to increase sales and brand awareness through advertising campaigns and creating Amazon stores. Outside of my daily tasks, I provided copywriting for email campaigns and I helped assist the web design and build of our affiliated retail store.

    • Marketing Assistant
      • May 2019 - May 2021

      Anoka, Minnesota I conducted market research and edited listings to optimize sales of thousands of products on multiple websites such as Amazon and Wayfair. I also worked closely with graphic design artists, photographers, and marketers to improve the brand's online presence. I analyzed past email campaigns and gave suggestions to optimize open and click-through rates. I gathered data on competitors and analyzed their prices, sales, and method of marketing and distribution.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Event Coordinator
      • Oct 2018 - May 2019

      Greater Minneapolis-St. Paul Area I consulted with customers to determine objectives and requirements for events such as meetings, conferences, and conventions. I coordinated services for events such as accommodation and transportation for participants, facilities, catering, signage, special needs requirements, and event security. I also developed multi-tasking skills by monitoring contracts, insurance, and payment of multiple student groups, departments, and university guests. I expanded clear communication skills by meeting… Show more I consulted with customers to determine objectives and requirements for events such as meetings, conferences, and conventions. I coordinated services for events such as accommodation and transportation for participants, facilities, catering, signage, special needs requirements, and event security. I also developed multi-tasking skills by monitoring contracts, insurance, and payment of multiple student groups, departments, and university guests. I expanded clear communication skills by meeting with a large variety of people which resulted in a passion for learning about new events and traditions. Show less

Education

  • University of Minnesota
    Bachelor of Science - BS, Marketing

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